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Reuters and C|Net in Second Life

Posted by Zonk on Mon Oct 16, 2006 12:09 PM
from the where-no-journo-has-gone-before dept.
An anonymous reader writes "Reuters is opening a news bureau in the simulation game Second Life, and C|Net is following suit. Both companies are joining a race by corporate name brands to take part in the hottest virtual world on the Internet. Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site at: http://secondlife.reuters.com/"
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Related Stories

[+] Companies Continue to Get a Second Life 81 comments
PreacherTom writes "Reuters and CNET aren't the only players staking online claims in the virtual world of Second Life. Yesterday, Wired magazine opened their 1-acre digitized headquarters, complete with neon-pink sliding doors and a nouveau 50 person conference room. Businessweek takes a look at the new virtual offerings from Adidas, Toyota, Lego, and even Major League Baseball in their pictoral spread. 'We are this canvas that allows companies to do what they want to do in Second Life,' says David Fleck, Linden's vice-president of marketing. 'It mimics real life much more accurately.'"
[+] The Wired Guide to Second Life 39 comments
With the announcement that Wired and other news organizations will now be reporting from Second Life, they've put up an article on the Wired property and have created a Guide to the larger Second Life world. From the guide: "Today, Second Life is second home to half a million people, and everyone from Duran Duran and Wells Fargo Bank to the Department of Homeland Security has funded real estate here. The national currency of Linden dollars is freely convertible to US dollars (and the exchange rate is quite favorable at the moment!), and an increasing number of residents are ditching their jobs back on Earth to make their living entirely within Second Life's economy. But this exotic realm can seem bewildering and strange to first-time visitors (affectionately known as "noobs" in the native parlance). Let Wired be your guide."
[+] Coldwell Banker To Sell Second Life Properties 175 comments
Dekortage sends news of what may be a new development in the attempted mainstreaming of Second Life. We've seen plenty of examples of real-world news media, politicos, and PR campaigns setting up in SL. But so far most of this action has been about first-life organizations trying to gain real-world publicity by their forays into SL. CNN is reporting that the real estate firm Coldwell Banker is moving into SL for the purpose of selling and renting in-world properties. From the article: "Coldwell Banker has bought extensive tracts of property on the central 'mainland' of Second Life. (Most companies own 'islands' scattered all over.) It subdivided this digital land into 520 individual houses and living units, half of which it will sell and half it will rent... 'A small number of land barons mostly control real estate in Second Life, and we thought we could bring real estate to the masses,' [a VP explained]."
[+] Reuters Pulls Out of <em>Second Life</em>, Army Heads In 77 comments
A little over two years ago, Reuters made headlines by setting up a reporter as a go-between for Second Life and the real world. Now, they've evidently decided that the buzz is no longer there, so they've ended the virtual-reporting experiment. The reporter, Eric Krangel, offered his own take on the situation, and what he thinks Linden Labs could do to make Second Life a better place. Whether or not the advice is taken, the US Army has decided to carve out its own presence in the virtual world by setting up a pair of islands that will function as recruiting tools. An article at Massively suggests that interest in Second Life is still high among a variety of organizations, saying, "at present it appears that more businesses are coming in than going out."
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  • by Wizzerd911 (1003980) on Monday October 16 2006, @12:13PM (#16454749)
    I'm still waiting for the in game Radio Shack salespeople that follow you around for hours while you play asking if they can help you find what you're looking for. I'm sure advertising will go absolutely crazy in the game soon so it's really not that far from possible.
    • Re: (Score:3, Interesting)

      "I'm still waiting for the in game Radio Shack salespeople that follow you around for hours while you play asking if they can help you find what you're looking for"

      The same guys that give you the third degree and have you fill out a 3 page form when you try to buy just one battery? I had one of those refuse to sell me something because the fake zip code I gave for the zip code question was not a real code.
        • "hey, you have to remember that it's their store and you're just an unwanted guest in it. Don't they have a sign that says that in their window? If they don't, they should."

          Which is why I learned to avoid Radio Shack and go to other stores that do not interrogate customers for even the smallest cash purchase. That's the free market.
  • by jandrese (485) <kensama@vt.edu> on Monday October 16 2006, @12:25PM (#16454949) Homepage Journal
    For a MMO with such a small playerbase, SL seems to grab a lot of headlines. I can't help but compare it to VRML from a few years ago, although SL is way better implemented than VRML. On the other hand, SL is still seriously clunky, especially if you make something that's actually popular.
    • For a MMO with such a small playerbase, SL seems to grab a lot of headlines. I can't help but compare it to VRML from a few years ago, although SL is way better implemented than VRML. On the other hand, SL is still seriously clunky, especially if you make something that's actually popular.

      It also seems to be rather vulnerable to game killing griefing. I tried to start an account but the service was suffering "rolling grid resets" and object spamming all weekend. I just gave up.

      -matthew

      • Re: (Score:3, Insightful)

        That's not how the hype went though. The idea with VRML is that you'd load a page with your VRML enabled browser and insead of looking at a big wall of text and pictures, you would be dropped into a 3D environment that would be better somehow. It was the Net, but in 3D. Secondlife is actually much the same way (you can click on a secondlife:// URL and get dropped into a specific place in the game), but it actually works on hardware that doesn't cost $10,000, so it does have a leg up there. Still, it's a
    • I've been wondering about all of the publicity SL has been getting too. It makes me wonder if CNet's masters have some underlying financial interest in Second Life.
  • Secondlife? Other than pioneering some odd intellectual property (IP) rules, where they don't own things in the game, how is it even vaguely interesting, much less "hottest on the internet?"

    WoW is certainly a hot item, but it doesn't need a news outlet to let the outside world know what's going on. ...Actually, come to think of it, news outlets have reported on it fairly often.

    Obligatory: So did you see the South Park episode?
    • It is odd the way all the news articles about MMORPGS bang on about SL, when WoW is so much larger. I guess it's easier and more mainstream-acceptable to write about people making a living selling clothes and converting it into USD than writing about the latest guild to down Ragnaros and the latest PvP rankings. Multiple servers don't help there I guess. I did remember that there was a BBC story once where the correspondant logged in as a dwarf or a gnome and promised to give updates on his progress. Ne
      • by cowscows (103644) on Monday October 16 2006, @12:57PM (#16455501) Journal
        Second Life is more interesting I think because most of what you see in the game is player created. WoW may have more people playing it, but they're spread across a bunch of different servers, and they're generally just interacting with pre-made content. Second Life takes place in a huge online world, where almost everything can be modified by players, and almost everything can be sold/traded/exchanged/given away. It's much more open-ended than WoW.

        The downside is that you have a lot of less-talented people creating the world, so much of what you see is crap. But there's still plenty of good stuff, and just because someone isn't that great at creating doesn't mean they shouldn't be given the opportunity to try, or to share what they've made.

        • There's also almost nothing to do inside the world except buy, create, sell and talk.

          And most of the stuff you buy / create / sell either aids social interactions (wow! humping avatars!) or pay-for-play gambling.

          There's just a whole lot of nothing besides chat and selling non-tangible items for the "cool" factor alone.

          That and they allowed their credit card database to be raided and then refused to remove my personal information from their servers until the standard 90-day culling period had passed. Bast
          • Re: (Score:3, Insightful)

            SL is not so much a game as it is a toy. You can chat and roleplay if you want, but you can do that on IRC just about as well, and the IRC client is a lot lighter than SL. Where it really shines is when you start playing around with creating the most artistic and astetically pleasing objects/structures that you can. If you're really good at it, you can make stuff pretty enough to pay off your monthly game fee (or rental costs if you don't want to become a paying member and instead just rent mall space).
          • by cowscows (103644) on Monday October 16 2006, @02:17PM (#16456929) Journal
            So? All there is to do in WoW is buy, kill things, sell, and talk.

            "Create" is a pretty damn broad term, and in SL it encompasses a whole lot. Modelling, texturing, scripting, and bringing all of that together to create objects, buildings, landscapes, etc.

            90% of what happens in real life really boils down to social interactions. Why should a "virtual world" be any different. Humans are social creatures.

            The whole credit card thing sounds pretty crappy though. Bastards.
    • I think that 2L isn't nearly enough engrained into the mainstream to deserve all of the hype traditional marketing companies are giving it. There's just not enough of a user-base to support it.

      That said, it'll be interesting to see if all of these companies can actually draw users to 2L. Another thing I'm interested to see is whether advertising companies will force Linden Labs to clean up the metaverse. AFAIK there seems to be a lot of 2L that centers around good ol' machinima pr0n.
  • by Rob T Firefly (844560) on Monday October 16 2006, @01:24PM (#16456007) Homepage Journal
    Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members
    Does this seem bleak to anyone else? I don't play SL, but I do get heavily into the games I play, and I don't quite see stuff like "Thank you Mario, but our princess is in another castle. In other news, spinach may kill you, a baseball player just crashed his airplane into a building, and Adam Sandler is working on a hot new romantic comedy. Now, here's Luigi with the latest updates from the Iraq war..." doing wonders for game immersion.
    • Re: (Score:3, Insightful)

      There's not much to worry about there, because there's really no "game" to be immersed in. Since SL is all about social interaction above all else, perhaps having news right there inside the world makes sense...

      But then you could just play the game in a window and tab over to a web browser to read C|Net a whole heck of a lot faster.
      • Re: (Score:3, Funny)

        People read C|Net?
      • True you can run it in a window, but SL is very resource intensive. For the 1.10 cleint it would crash a few minuts after I tried to run any other application at the same time That problem doesn't happen with 1.12 but it's slow. So any thing that can give me access to web pages/news/information in-world without having to open up a browser would be appreciated.
  • by soliptic (665417) on Monday October 16 2006, @02:04PM (#16456751) Journal
    • I play second life regularly
    • I have played it in the past at least a bit
    • I never have yet
    • I never have and never will
    Just curious, because we seem to get an awful lot of Second Life stories on slashdot these days, but AFAICS the comments section doesn't support the idea that a large number of people on slashdot actually, y'know... care.

    Not trying to have a troll, saying it sucks, or trying to issue some lame diktat that there "shouldn't" be Second Life stories here. I just genuinely wonder if the frequency of SL stories actually tallies with the level of interest/participation in SL amongst /. membership.
    • Well, here is one vote for regularly. I have a little business selling things I make and have made at least $250 or so without investing a single dime in the game. I enjoy creating things in world for fun, and making a real, if small, profit is just a bonus.
      • Re: (Score:2, Interesting)

        your on Slashdot - news for ...ah you know. Now go read Snowcrash. Now sit and ponder that for a second. SL is the closest thing i have heard of to the metaverse

        Yeah, I know I'm on slashdot and therefore a geek and therefore in no position to be bashing a virtual world as lame. Which I why I was careful to say that wasn't my intention. I have read Snowcrash and I know exactly what you mean. "In concept it sounds cool" - that's my opinion too, and yet I've never actually gone and tried it. And given t
      • Snowcrash, Neuromancer, and other books of the genre are one of the reasons that I play SL.

        It has the possibility of growing into far more than it is now. Maybe even of growing into the massive virtual worlds that cyberpunk has used so often. Currently, it is a little clunky and lag happens, but any new technology starts that way (look at the model T). If SL is it, THE BEGINNING, then it will be very interesting to have been there from nearly the start, to have watched it all develop.

        Something will
    • I play SL regularly, but I am still surprised by the number of SL stories on Slashdot recently.

      IIRC the # players was just under 700000 when I joined in July, it's over 800000 now, and at this rate will probably hit a million by late November.

      It appeals to a different demographic than WoW. there's a lot of artistic folks, art majors, people who do jewelry or fashion related stuff in real life, 2D and 3D modeling folks. There's no grind or worrying to have to keep up with guildmates level wise so plenty of
    • Fersure. This subtle advertising of SL piqued my curiousity enough, the other week when I was really frikkin' bored and trying to think of a geek activity I could share with my wiff, I actually installed the client.

      I toyed about a bit. It was meh. I lost interest after a half-hour and haven't returned. Can't see what value I'd find in it. Wasn't overly entertaining, didn't learn much, didn't see much potential for anything more than simply wasting time.

      If SL were truly the hot damnedest thing to ever h
    • I play regularly

      Rowanyote