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IBM to Regulate Employee Second Life Behavior

Posted by Zonk on Fri Jul 27, 2007 05:02 PM
from the no-furry-costumes-during-work-hours dept.
mytrip writes "In hopes of avoiding potentially embarrassing incidents, IBM is taking the unusual step of establishing official guidelines for its more than 5,000 employees who inhabit Second Life and other virtual worlds. 'IBM appears to be the first corporation to create rules governing virtual worlds. The move has critics, who say that mandating behavior for the so-called "metaverse" is unlikely to reform impish avatars. They also question why IBM would add a layer of buttoned-down bureaucracy to this relatively rollicking corner of the Internet. IBM executives counter that having a code of conduct is akin to a corporate stamp of approval, encouraging workers to explore more than 100 worlds IBM collectively calls the 3D Internet.'" This regulation may be coming from more than self-interest: IBM sees these environments as management training courses in some ways; working inter-personal skills via chat and human resources via guild activities.
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  • Um... (Score:5, Funny)

    by Dragonshed (206590) on Friday July 27 2007, @05:05PM (#20017127)
    So IBM sanctions playing Secondlife while on the clock?

    This, I have to see for myself.
    • Apparently. (Score:4, Insightful)

      by khasim (1285) <brandioch.conner@gmail.com> on Friday July 27 2007, @05:14PM (#20017211)
      From TFA:

      IBM, whose 20th century employees were parodied as corporate cogs in matching navy suits, doesn't have an avatar dress code. But guidelines suggest being "especially sensitive to the appropriateness of your avatar or persona's appearance when you are meeting with IBM clients or conducting IBM business."

      Okay, aside from the concept of "meeting with IBM clients" in Second Life ... why not just go all the way and license something unique for your company sponsored avatars? Then, if you're representing the company, you use a company avatar.

      When you're on your own you can whatever you want to be.

      Seriously, anyone who needs to be told what is appropriate for meeting clients really should NOT be meeting clients. In real life or online.
      • Re:Apparently. (Score:4, Insightful)

        by karmaflux (148909) on Friday July 27 2007, @06:42PM (#20018065) Homepage

        Seriously, anyone who needs to be told what is appropriate for meeting clients really should NOT be meeting clients. In real life or online.
        And what happens if someone slips through the radar, gets hired, and conducts IBM business dressed as a flying phallus? Do they fire him? Get sued for discrimination, because there's no written dress code? Not IBM. They've been in the game too long to make naive mistakes like the one you're advocating. It's a litigious society; if you expect something from someone, put it in writing. That's all they're doing here.
        • And what happens if someone slips through the radar, gets hired, and conducts IBM business dressed as a flying phallus?

          Then couldn't they be fired for conducting IBM business through a non-company avatar? Sidenote: Does the company you work for have a written policy against flashing clients?
      • Okay, aside from the concept of "meeting with IBM clients" in Second Life ... why not just go all the way and license something unique for your company sponsored avatars? Then, if you're representing the company, you use a company avatar
        You mean like the prototypical IBM outfit - dark blue suit and black wingtips?
        • Pretty much, yep. (Score:3, Insightful)

          by khasim (1285)

          You mean like the prototypical IBM outfit - dark blue suit and black wingtips?

          Pretty much. They'd have a selection. Male and female of different appearances. So you can sort of match it to you. And so you don't look like Agent Smith when a group of five of you show up.

          And they'd hire people to polish them. You want to present the most professional appearance possible (if you're IBM). So spending money on getting the textures and shadows right is important. It's all about paying attention to the smallest det

    • Re:Um... (Score:4, Interesting)

      by JustNiz (692889) on Friday July 27 2007, @05:14PM (#20017217)
      I admit up-front that I don't 'get' the whole second-life thing. It only took me about 20 minutes to realise how dull and pointless it is. There's nothing going on, loads of places you can't go, and its totally boring just wandering around. Also even on broadband the crappy world graphics update so slowly its painful. Literally. You can bump into walls even minutes before they get drawn.

      So I wouldn't classify second life as a game as there is no fun or objectives and its very clunky so 'playing' it isn't accurate.
      • Re:Um... (Score:5, Insightful)

        by timster (32400) on Friday July 27 2007, @05:20PM (#20017301)
        Years after most people had figured out that the Internet wasn't a virtual world, the idiot media was still going on about "cyberspace". So somebody figured out that if you actually developed the product that the idiot media imagined, you'd get loads of free PR. It doesn't matter that the product is useless.
        • Re:Um... (Score:4, Insightful)

          by Arthur B. (806360) on Friday July 27 2007, @06:19PM (#20017851)
          I wish I could mod you up. The vision of Internet as a 3D cyberworld completly lacks of imagination, it reuuses what we have to try and predict the future... The internet forum for example has evolved to a specific form which is extremely efficient to handle its task. Absolutely nothing looked like an internet forum 50 years ago...

          A cyberspace import limitation of the physical world that get in the way... brought to you by the same people who imagined giant network of tubes to deliver mails.
      • Re: (Score:2, Interesting)

        by xednieht (1117791)
        Short-term technical limitation aside it seems that you actually do get it quite well... It is a game only to the extent that life is a game. Therefore you are quite right when you say "'playing' isn't accurate."

        Never-the-less interacting with digital representations of physical objects is a lot more intuitive than 'click this' or 'click that' blah blah blah that you get on current websites. Consider the possibility of an integration of something like SecondLife with something like Google Earth and re
        • Never-the-less interacting with digital representations of physical objects is a lot more intuitive than 'click this' or 'click that' blah blah blah that you get on current websites.

          ...what makes "digital representation of physical objects" so different from a "Buy it now!" button? The button is just that; a digital representation of a "real" button.

      • Re: (Score:3, Insightful)

        by sgant (178166)
        Don't worry, I'm right with you. And I seriously doubt there are 5000 IBM employees playing this. There's not even 5000 people in the world playing this. Ever go there? I log on every once in a while just to look and it's a ghost town. Every time I go there, I never ever see anyone else in the actual world. The only time you actually see other people is at the starting island where you make your character and learn how to move. Other than that, it's a virtual ghost town....filled with buildings that you hav
    • Re: (Score:3, Interesting)

      by Stalus (646102)
      IBM isn't sanctioning 'playing' Second Life. They're sanctioning business activities in Second Life, hence the guidelines. They're going to have guidelines for anything where employees are doing things on the clock in a public space. Plus, if some guy is burning half his time in some virtual dance club, he's probably not going to look so great when it comes around to evaluations.

      But, yes. IBM is a tech company. They have islands in Second Life, and there are certainly people who have legitimate reasons
  • When logged onto Second Life at work (or presumably using the same account you use at work), they want you to project the corporate image. This seems reasonable, although perhaps overly anal.

    • It's reasonable only when you say in game that you work for IBM other then STAY THE F*** OUT of my home life. You job does not take full control of your life and they should not be able to tell you what you can do on your time off there is one place that tried to fire people who where smoking in there off time It is ok to say no smoking at the office but at home? Also what is next beer, types food that they don't like, pop, and other things you do on your time off.
      • I know, I know: RTFA is a joke. RTFS is dead. RTFT happens on occasion. But would you mind RMFP (My F* Post) before replying. They want the avatars you use on company time to adhere to some decorum. Even if you use them also at home. TFA doesn't say explicitly, but implies these are IBM's avatars you may use from home (RTFA for context, I don't feel like retyping it here.) So, yes, they are saying in the game they work for IBM.

          • Can you name one instance where a corporate policy used to regulate the workforce has ever been lessened?

            Trivial. The payment of workers in company script, which allowed companies to regulate how the workforce spends their money, has been entirely elimiated.

      • Also what is next beer, types food that they don't like, pop, and other things you do on your time off.

        Ever have to take a urine/blood test for work?
    • Re:So...? (Score:4, Insightful)

      by HomelessInLaJolla (1026842) * <lajollahomeless@hotmail.com> on Friday July 27 2007, @05:20PM (#20017307) Journal
      There are political considerations, of course.

      Say, for example, the guys down the hall have been at the company for ten years, and you're a new hire, and they issue to you a challenge to be able to code $something, or find a bug in a particular process, or prove to them how a particular bug can be turned into an exploit. And they're all be-boppin' 'n' scattin' all over you every time they see you, frat boy hazing style, and constantly giving you digs about how,"If you were any sort of real programmer you'd have it done by now" while, in private, constantly reassuring you that it's impossible because they have never been able to do it.

      Then, one day, you pull it off. And all of they're be-boppin' 'n' scattin' and taunts and hazing comes back on them from the people in the other building who've been quietly hoping to hell you'll pull off the challenge because, several years back, their department got their budget slashed because the guys down the hall (who issued the challenge and followed it with taunting) managed to come up with a miraculous save on one of their projects and have been egotistical knuckleheads about it ever since. At least until you showed up and put their challenge right back up their nose (where it needed to be).

      So now you've become the unwitting participant in a five-to-ten year running ego war between two prominent researchers, both from lengthy lines of prominent publishing research groups, both managing groups of thirty to fifty people with budgets figured in the tens of millions.

      Kind of an awkward position, isn't it? Okay, but you're still proud of yourself that you managed to accomplish the $challenge.

      Then, one day, when you log on to Second Life... you find yourself surrounded by griefers who never go away and, the day you finally tell one of the griefers to "Shove it!" using rather colorful language, that day is immediately followed the next morning by a reprimand from corporate for not observing the corporate image online.

      And then you begin to get snyde in-the-hall comments from the be-boppin' 'n' scattin' hazing frat boy fanclub down the hall that, yes, they're the griefers who've been trolling you on Second Life... but there's nothing you can do about it because they turned you in to HR first, and anything you say now will need to go both against their collective reputation (which, given they came up with the miraculous breakthrough five years ago, is pretty darn big) and the impression that you're just a malcontent who's retaliating against "The Man" and with some psychotic conspiracy theory.

      No. No, and No. It is not a good idea for an employer to have any legal authority, either inside or outside the workplace, to observe, monitor, or check on anything you do once you leave their doors.
  • So... (Score:5, Funny)

    by bomanbot (980297) on Friday July 27 2007, @05:15PM (#20017245)
    No flying genitalia in IBM business attire then, eh?
  • by mark-t (151149) <markt@@@lynx...bc...ca> on Friday July 27 2007, @05:19PM (#20017289) Journal
    Are they suggesting that they should be able to govern how their employees spend their spare time, or are they just expecting their employees to play the game when they are supposed to be working?
    • Re: (Score:3, Informative)

      Obviously you didn't RTFM

      They are both giving good advice to their potentially noob employees about how to interact on line at ANY time, but then have specific guidlines that must be followed "When representing the company in a virtual world".

      It was all very straight forward looking.

    • A friend's sibling was telling us at diner last night that IBM (their employer) encourages them to use Second Life for virtual meetings, hence these guidelines.

      IBM has always had strict guidelines about how IBM employees relate to the rest of the world, but at least in the last two decades (the main time I've had any involvement with them, including time contracting there) I have not been aware of them ever crossing the line you're asking about. At any ate, I haven't seen any evidence they are in this case
  • Rule number one (Score:5, Insightful)

    by Bender Unit 22 (216955) on Friday July 27 2007, @05:23PM (#20017327) Journal
    1) Don't use Second Life. It is embarrassing and no one in the real world cares besides the news media and misc. company bosses.

    (it is kinda like the "news media" just discovered that you can make a virtual world online)
    • It is embarrassing and no one in the real world cares besides the news media and misc. company bosses.

      People are making money in SL. This is the biggest differentiator between SL and previous virtual worlds. As soon as profit enters the picture, everyone starts paying attention.

      Your comment reminds me of comments in '94/'95 about the Web. That flash in the pan has carried on pretty well, I'd say.

  • by mugnyte (203225) on Friday July 27 2007, @05:30PM (#20017405) Homepage Journal

      IBM would like to discourage employees from

        aimless wandering around
        dressing up as a flying phallus (without a tie)
        crowding around the "hot looking"
        starting conversations with "check out my new script" ...oh and there's new rules for Second Life too.
    • Re: (Score:2, Funny)

      by f1r3f0g (879606)

      starting conversations with "check out my new script"
      Is that the geek equivalent of "Hey Y'all! Watch this!"?
  • Is it even legal? (Score:5, Interesting)

    by ElGanzoLoco (642888) on Friday July 27 2007, @05:31PM (#20017413) Homepage
    Honest question here (IANAL): can it even be legal for the employer to issue guidelines/codes of conduct for activities that are presumably not happening at the workplace?

    • RTFA (Score:4, Informative)

      by Wesley Felter (138342) <wesley@felter.org> on Friday July 27 2007, @05:46PM (#20017557) Homepage
      The whole point of the rules is that IBM is using Second Life for business purposes. It's a no-brainer, really: if you're doing business in SL from the office during work hours then obviously you should act like it.
    • As stated, this is more of a business thing.

      That said, "lifestyle discrimination" is legal in most places. More accurately, companies can discriminate based on anything not defined as illegal, and most states don't have any laws against discrimination aside from the usual protected classes (race, religion, medical, sexual preference (that's relatively recent, etc.).

      This is a particular problem for smokers and other people with unpopular habits. I once had a company threaten to fire me if I didn't quit, be
      • Which means you can do what every your weant, as long as you pass the test while at work.

        'Drugs' have a special evil status now, so rules to apply when going after 'them'.

        Fucking Reagan
        • I wouldn't want a doctor / a pilot / a bus driver stoned whilst working, those are public safety related and there are laws against that kind of thing, enforcement and detection can be left up to people with the relevant powers.

          Saying that, I wouldn't want anyone who has any responsibility or access to anything remotely sensitive within my organisation to use drugs (all sorts of risk, from instability to susceptibility to blackmail or other pressure). I would however hope that my management team would det
          • Re: (Score:2, Insightful)

            I wouldn't want a doctor / a pilot / a bus driver stoned whilst working,

            Why not? Have you smoked marijuana on a regular basis for any length of time? Do you personally believe that everyone suffers the same weakness which is exploited in government reports? How about doctors, pilots, or bus drivers working at high altitudes? Shouldn't the lack of oxygen predispose them to weakness? What? Oh... you mean they grow accustomed to it? Is that even possible in nature? *gasp* Shock and awe... I thought nobody would ever think of it.

            those are public safety related

            So is driving with one hand, listening to th

            • big bad self

              You really shouldn't talk. Your entire post smacked of ego. It was one pure ad hominem attack wrapped in a lame attempt at sarcasm, and with absolutely no substance.

              You don't think marijuana is a problem? Fine. How about some research? How about some reasonable points to debate? Hell, how about anything other than the self-righteous crap you decided to spew instead?

              Nah. Much easier to just walk around in your sarcastic holier-than-thou way.

              • You don't think marijuana is a problem? Fine. How about some research?

                Because, if it were truly dangerous to human life, then humans would avoid it the same way we avoid other poisons and strong hallucinogens. If it truly were evil then it wouldn't have a world-wide reputation (among actual users, as opposed to ignorant witch-hunters) as a peaceful drug, as a way to relax, and as a way to enjoy life.

                What is it about ten thousand years of historical record that is wiped away by eighty years of government lies?

                • Because, if it were truly dangerous to human life, then humans would avoid it the same way we avoid other poisons and strong hallucinogens. If it truly were evil then it wouldn't have a world-wide reputation (among actual users, as opposed to ignorant witch-hunters) as a peaceful drug, as a way to relax, and as a way to enjoy life. What is it about ten thousand years of historical record that is wiped away by eighty years of government lies?

                  Would you be alright with me cutting, pasting, and attributing yo

      • by SeaFox (739806)

        Ever heard of random drug testing?

        There's a [i]slight[/i] difference between your employer catching you doing substances (which may effect your performance on the job), and trying to dictate how you behave outside the workplace when you're doing nothing illegal.

        Frankly, if I'm having to follow someone else's code of conduct 24hrs a day, I expect to be compensated for it 24hrs a day.
          • by XorNand (517466) *
            I recently met a person who works for the American Cancer Society and we got to talking about her job. They are explicitly prohibited from smoking on or off the job. They even sign a contract consenting to occasional searches of their personal effects for cigarettes (she didn't say if/how often that occurs though). I also remember reading about a private sector employer who enacted similar measures about a year ago. In Ohio I think? I'm sure a bit of googling would turn something up; it made quite a bit of
  • Guidelines (Score:3, Funny)

    by Anonymous Coward on Friday July 27 2007, @05:32PM (#20017425)
    I'd love to see the IBM Employee Handbook section on yiffing etiquette.
    • If you know enough about that scene you could write up such a section as a humor article.

      And maybe some clueless IBM HR drone would buy it to use for real!
  • attempt to justify their existence.
  • Damn, all this world needs is another 5,000 people in blue suits.
  • I see a number of people raising concerns about IBM's guidelines and what they mean for employee's personal time.

    For those that are interested, you can read IBM's Business Conduct Guidelines, specifically the section On Your Own Time [ibm.com], as well as IBM's Blogging Policy and Guidelines [ibm.com] and the Virtual World Guidelines [ibm.com].

    • Re: (Score:2, Insightful)

      by fonik (776566)

      Your private life is very much your own. You are, however, an IBMer both on and off the job and a conflict of interest may arise if you engage in any activities or advance any personal interests, at the expense of IBM's interests.
      Nice. "Your free time is very much your own as long as you aren't doing anything we don't like."
  • ...retroactively, please. Sometime pre-Neuromancer would be nice. Bonus: You'd prevent Pattern Recognition while you were at it!

    These journalists! They try too hard to be hip; they pretend to be well-versed in technology -- and yet they coin nonsense phrases like "Cyberspace!" It is they who are responsible for this! (Regina Lynn on Wired: I'm looking at you too. At least Gibson wrote some Cyberpunk.) So, while -- fine -- shooting might be a bit harsh, I do think the pillory could be in order...

    [

  • A company that restricts your off-hours activities is way out of bounds. Yes, i know it happens all the time, but that doesn't make it right by any stretch of the imagination.

    Now if they are talking on-hours, then thats a bit different as you are on their dime. I cant get to the story to see which we are talking about.
    • Basically, it's due to the fact that IBM uses tools like Secondlife to conduct business.

      So, if business lunches are often conducted at the local DuClaw's, you're automatically banned from playing pool there? If some drunk idiot starts taunting you and getting in your face, in your off hours, with the blessing of the pub owner, you're just supposed to shrug it off because "We might tell your Mommy if you say anything back"? What's to stop IBM from conducting business _everywhere_ on the web and using that as justification to monitor all employees at all times?

      Do authoritarians ever draw a li