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Sony PlayStation (Games)

60GB PS3 Price Cut Not Just a 'Fire Sale' 246

Heffenfeffer writes "Those excited about the $100 price cut that the 60 GB PS3 recently received should act quickly — according to an interview from SCEE president David Reeves: 'All they're doing is taking their stock in trade that they've got at the moment of the 60GB model, marking the price down and it will all be gone by the end of July.' When asked if the 60GB PS3 would be no more after the fire sale, he confirmed, 'In America, yes ... what the US are offering from the 1st of August is a USD $599 version with one game.'" Meanwhile, the EU won't be getting the 80GB system at all. Instead, they'll be getting a new starter pack bundle pack with two games and an extra controller for the same cost as the current system on its own (£425, or $862). Update: 07/13 17:17 GMT by Z : Okay ... it's really challenging to understand what's going on when Sony as an entity is saying two different things. Despite the above coming from a Sony executive, it looks like this is completely untrue. Says a Sony of America spokesperson: "SCEA has reacted with puzzlement to the European perspective, suggesting that there may have been an incorrect interpretation. The spokesperson said, 'Those quotes from David Reeves are not accurate.'"
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60GB PS3 Price Cut Not Just a 'Fire Sale'

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  • I just dont get it (Score:3, Interesting)

    by pl1ght ( 836951 ) on Friday July 13, 2007 @10:43AM (#19848659)
    OK, i am usually one of the first ones to defend sony, and how much i love my PS3(which i do). But this is just too much. How can sony honestly be that stupid. Unless we are missing something and they are going to drop the 80gb model down to 499 after the 60gb is phased out this makes no sense at all. Why announce this after you have an amazing showing at E3 and then screw it all up with bad PR like this. Really ridiculous.
    • Re: (Score:3, Interesting)

      Agreed. The 100$ price cut just becomes a publicity stunt aimed at hyping the press in advance of E3. Combined with Microsoft's admission of the defects in the 360, the PS3 price cut had many people thinking that momentum had shifted. Now I personally see Sony as desperate. Even stranger is that the European market was told they would not get a 100$ price cut, but that they would get an announced bundle of a 60gb system, 2 controllers and 2 games for the standard same price. This seems like the way the
      • Re: (Score:3, Interesting)

        by Applekid ( 993327 )
        Pricewise, the EU market's been getting the shaft anyway. So I'm pleased for those across the pond can get a better deal.

        The thing is that there have been some loud voices from Konami and Capcom that say even a $100 cut is too little. Now there really it looks like it's still $600. Hasn't Hideo been kicking around the idea of going multiplatform on MGS4 if the price wasn't dropped?
      • Re: (Score:3, Interesting)

        by Cerberus911 ( 834576 )
        That bundle is probably a way for SONY to get rid of all their rumble-less controllers before they announce their new vibrating ones.
    • by _xeno_ ( 155264 ) on Friday July 13, 2007 @11:05AM (#19848929) Homepage Journal

      Even better is the admission that they're phasing out the PS3 model with "100% backwards compatibility" to replace it with one with "88%" compatibility. (I'm not sure what that 88% figure means, but it's what the guy said in the interview. Percent of games that work? Percent of PS2 emulated? He didn't say.)

      Then there's this quote:

      [GamesIndustry.biz:] But you're still asking people to commit GBP 425 to a games console. Isn't there a problem with the perception that that's an awful lot of money to shell out?

      It is, but surprisingly, people are paying that amount of money for it.

      It's like he's just begging for people to hate Sony. I don't get it.

      • by Opportunist ( 166417 ) on Friday July 13, 2007 @11:56AM (#19849673)
        The 88% is probably the average amount of a game you play through before it freezes for good and toasts your safegames in the process.
      • This move was predictable. The U.S. and Japanese consoles came out first with full PS/2 compatibility, the EU version had the software emulator. Since a reason to drop the PS/2 chips was to save cost, it was inevitable a new rev in the U.S. would not have the PS/2 hardware chips.

        The PS3's made now are more desirable if you care about backwards compatibility.
  • Foiled again? (Score:3, Interesting)

    by Applekid ( 993327 ) on Friday July 13, 2007 @10:45AM (#19848697)
    I wonder if their plan included possibly forcing Microsoft to cut the price on the 360 (and announce that at e3) and rubbing salt in that wound since Microsoft's game division lost money and with that $1 billion warranty extention deal.

    Didn't go that way, obviously, so, maybe my imagination for dark smoke filled conference rooms at Sony is running wild again.
    • by Amouth ( 879122 )
      the sad part is MS has done two warranty extentions.. while yes the 360 seems to fail alot and MS is going to lose alot of money.. i can say one thing.. they are saving face and are doing a good job.. if i was going to get a consol it would be either A: a 360 or B: a Wii (if they add dvd playback and i could find one) - but i refuse to let my self own a consol cause it would be a very bad thing for me
    • by DrXym ( 126579 )
      Nah, I think Sony are genuinely going to stick with the $499 price point. It's just they're not going to piss on sales of the 60Gb console by announcing what will replace it. Doing an "Osborne" on themselves wouldn't be too smart. I expect once the 60Gb consoles are gone you'll see an unbundled console on sale. They may sweeten the bundled version by including a rumble controller, or HDMI or some other trinkets to encourage people to pay more but I think it's fairly likely that $499 is here to stay.
      • by Mondoz ( 672060 )
        "Doing an "Osborne" on themselves wouldn't be too smart."

        Their recent PR history suggests that 'do the smart thing' isn't exactly their current mission statement.

        I'd really like a PS3, but just when I think about actually getting one, they do something like this that really turns me off.
    • by LWATCDR ( 28044 )
      Some how I don't think Sony is really worrying about Microsoft unless they fear that they might eventually start making headway in the Japanese market. And I really don't think that Microsoft is too worried about a PS3 price cut since they are out selling the PS3 in every market but Japan.
      They are both chasing Nintendo at this point.

      Sony and to some extent Microsoft's problems are actually the same problem. They planned for to use this generation of Game consoles as trojan horse. They both planned on making
  • I imagine when they clear out 60GB consoles, the free game (Motorstorm) will be dropped from the 80GB model and that price will be reduced. That actually seems like a pretty good path because you wouldn't be too upset if you had bought the 60GB model and the 80GB model was the same price a few weeks later, without the free game you passed on...
    • by Aladrin ( 926209 )
      Yeah, that's why the European PS3's are going down in price... Oh wait, they aren't.

      As noted in the 'article', this is just a tactic to clear the old PS3's off the shelf while a new model of the same price is brought out. It would be extremely embarrassing to have 60gb PS3's on the shelf next year, with the better 80gb one selling like crazy. They want them gone.

      So why the same price? Because they cost Sony the same price (or less). They dropped the PS2 hardware from inside and added a few GB HD space
    • the big question is.. why all the fuss over a piddly 20GB upgrade??? The only thing that would make sense is if its cheaper for them to put the 80GB versions together since 60 GB drives are not as mass produced.

      Either way, they're selling the unit at a couple hundred bucks too much.
  • If I were MS (Score:4, Interesting)

    by svendsen ( 1029716 ) on Friday July 13, 2007 @10:54AM (#19848787)
    I would cut the xbox 360 (all versions) by $50 and say this is a permanent move. Would put sony on the defensive.
    • Re: (Score:2, Interesting)

      Why? 3 major releases coming in the 3rd and 4th quarters this year.

      1)Madden. Non exclusive, but will move a few more customers to the "next-gen".
      2)GTA4. Microsoft has exclusive content, and they will make sure customers know it prior to release. It will sell many 360s.
      3)Halo3. Probably the most popular next-gen exclusive behind Twilight Princess. This will move a ton of xboxs.

      The extended warranty is an investment (IMO) to pull in people moving to next-gen this Christmas who may be on the fenc
      • by LWATCDR ( 28044 )
        Isn't Madden on the Wii supposed to one of the games that make good use of the Wii controller?
        If that is true then I wouldn't be surprised to see Madden move more people to the Wii.
    • by *weasel ( 174362 ) on Friday July 13, 2007 @11:55AM (#19849663)
      I don't even think Microsoft has to worry about Sony at this point. Sony's too busy shooting themselves in the foot over and over.
      Apparently, the only reason their E3 announcements went over faily well, was because they'd paused to reload.

      Microsoft would be better suited pricing the 360 core to compete with the Wii and reinvigorate sales in the premium.
      (sales numbers have been falling off; they're pretty close to the limit on people willing to spend $400 for a console).
      • by Fozzyuw ( 950608 )

        Apparently, the only reason their E3 announcements went over faily well, was because they'd paused to reload.

        If only I had mod points left! That was funny.

  • Damn (Score:5, Insightful)

    by Alzheimers ( 467217 ) on Friday July 13, 2007 @10:59AM (#19848853)
    ...and they were this close to winning me over with games like EchoChrome and LittleBigPlanet. Guess now I'll have more time (and Money) for Bioshock, Super Mario Galaxy, Assassin's Creed, Fallout 3, Metroid Prime 3, Mass Effect, Rock Band, Halo3, Hellgate, Starcraft II, Gears of War...

    (get the point here, sony?)
  • Hear that? (Score:5, Funny)

    by BlueParrot ( 965239 ) on Friday July 13, 2007 @11:00AM (#19848871)
    That is the sound of another champagne bottle being opened over at Nintendo ...

    Seriously. It starts looking as if Sony WANTS to lose Europe.
    • Re: (Score:2, Funny)

      by Tol Dantom ( 1114605 )
      Yeah, it really seems like they're locked in a box with no windows over at Sony HQ. It took a $100 price cut to start to turn the overwhelmingly negative vocal consumer response, now people are ready to buy if only there were some games, but before they can get things going they announce that they're going to ruin it ahead of time. What is wrong with these people? Deny good things vehemently but rushing to tell the bad news must be some new form of corporate Tourettes syndrome.
    • by Opportunist ( 166417 ) on Friday July 13, 2007 @11:59AM (#19849709)
      I'm from Europe. Who or what is Sony?
    • by eison ( 56778 )
      Lose Europe? I thought this was their scheme to lose *everywhere*.
      How can I make an informed buying decision if they seem intent on lying to me constantly? The price is dropping. No it isn't. Yes it is. Not! Never. No way. Maybe. Not at all, definitely not. Hey, it just dropped. Except it is only existing stock. No it isn't...
  • In effect, the bar of entry is now $100 more than it was before the "price cut".

    Sony is making the same mistake they made when the PS3 first launched, they're trying to cram too much into the system. Your average customer is not someone who wants $600 package deals, however value-worthy they are. They had the opportunity to have a system, the 20gb version, as low as $400. Maybe its "gimp", but that would certainly give the Sony crowd something to fire back about system costs.

    The PS3 seems destined to remain
    • Sony is making the same mistake they made when the PS3 first launched, they're trying to cram too much into the system. Your average customer is not someone who wants $600 package deals, however value-worthy they are. They had the opportunity to have a system, the 20gb version, as low as $400. Maybe its "gimp", but that would certainly give the Sony crowd something to fire back about system costs.

      If Sony says that the difference between the 60 gig and 20 gig version was $100 then in your example the 20

    • by Aladrin ( 926209 )
      How do you figure that? The 20gb model hasn't existed almost since launch. The 'bar of entry' has been $600 for months. It'll be $600 again in August, once the 60gb models sell out. (Assuming Sony can actually sell them.)
  • They have to wait a bit before anouncing the price drop of the 80GB player or it would just piss you off that you just spent the same money for the 60GB model. If you want a 60GB model, buy it, if you don't, dont. If you really want an 80GB model, and that extra $100 pisses you off that much, then wait for November.
    Myself I will be going down the Compucenter and upgrading my 60GB model to the 160GB model for $80 (its the little panel on the side that says "HDD").
  • I think sony figured (as we did) that nobody would buy the 80GB version if they got a 60 gig version for a 100 dollars lesser. My feeling is that they'll keep trying to sell it at $600 with a game (worth - according to Sony - $60) and then come Christmas, move down to $500 and maybe release a higher capacity version (250 gig anyone?) for $600. Of course, it is also possible that the price structure will change to a $400/$500 business model around Xmas if PS3 doesn't become the shit then owing to their games
  • So, given that they've crippled the backward compatibility on the 80GB model, that I'm not ready to drop $500 on a system that doesn't (yet) have any games I want to play, that I still want to play my PS/PS2 games, and that I already have too many consoles littering the space around my TV, I guess I'm just never going to be getting one.

    Oh well, just means more money to blow on Wii/360 games...
  • $600 for a video game console is still too much. Newsflash Sony, you suck. ... still waiting to get a Wii ...

    Tom
    • by brkello ( 642429 )
      Ironic that Slashdotters can blast the price of a PS3...a machine with a cell processor and the ability to play BR...yet have no problem paying the same price for a cell phone that doesn't even have the ability to text message or very good call performance.

      It isn't hard to get a Wii now if you really want one...stop trolling.
      • Actually if you checked my posting history I also blasted the iphone too.

        So STFU. I'm all for toys, but people need perspective. "ooh a cell processor" so what. The wii with it's "lame" graphics still manages to entertain crowds at parties. And frankly more of my friends are into the Wii for it's approachability then they are into the xbox or playstation.

        Sure shiny graphics are nice and all, but if the games don't entertain my friends what's the point? When I'm alone I can play games? woopy

        Tom
      • by Winckle ( 870180 )
        Hey, not all slashdotters are one huge hivemind, the kind of person who thinks the PS3 is overpriced robably thinks that the iPhone is overpriced as well. I know I have both of those opinions.
    • by British ( 51765 )
      It is funny. It is as if Sony REALLY wants to always have a console at $599. They'll find some way or another to add stuff to it(game, controllers, HD space), but bottom-line have $599 as that magic price point. Here comse the bundles!

      Do they have some surplus of $599 stickers they really want to use up? Is there some superstition that the number 599 is lucky that I don't know about?

  • A stupid non-story (Score:3, Insightful)

    by DrXym ( 126579 ) on Friday July 13, 2007 @11:09AM (#19848987)
    Do people SERIOUSLY think Sony is going to hike the price up by $100 again? Of course they're not. They'll clear the 60Gb models out and then probably produce an unbundled version of the 80Gb model at the same price in time for Christmas.

    This story is simply someone spreading shit.

    • Re: (Score:3, Interesting)

      by samkass ( 174571 )
      Agreed! Sony obviously did the right move with the $100 price cut-- The PS3 has led the Amazon "videogames" best-sellers list (with the Blu-Ray remote #2 and extra controller #3) ever since the announcement. They're not going to undo that.

      On Amazon, the PS3 has been outselling the Wii since the price cut, and the XBox 360 is all the way down at #20. (Even the PS2 is outselling the XBox 360 on Amazon.)

      Before people go nuts about never buying anything PS3/Sony/blah blah blah again, why don't you wait to se
      • Before people go nuts about never buying anything PS3/Sony/blah blah blah again, why don't you wait to see what ACTUALLY happens?


        Probably the most sound idea I've read thus far.

        This also goes for prognosticating further price drops. It would be really nice, but without an official announcement we just don't know.
      • Re: (Score:3, Insightful)

        by uerunner ( 1046052 )
        You shouldn't be comparing the PS3 and Wii sales on Amazon. You can buy a PS3 for regular price (now $499), but all the Wiis available on Amazon are people reselling them with the current minimum cost after shipping of over $400. It's ridiculous to try to compare those two things in order to make a point.

        This is not meant to be some fanboy comment looking to push the Wii, but just a math nerd pointing out the flaws in your logic.
        • by samkass ( 174571 )
          How else do you recommend one buy a Wii? If you eliminate the resales, I doubt the Wii would even be on the top-seller's list.
      • Before people go nuts about never buying anything PS3/Sony/blah blah blah again, why don't you wait to see what ACTUALLY happens?

        Uh, I didn't pledge never to buy Sony because the PS3 was expensive.

        I made the decision because of their anti-freedom, closed mentality, their frequent attempts to create proprietary formats and leverage them to exert an undue level of control over the market and the general chilling effect that has on openness in general, and the results of their arrogance upon customer service

  • by trdrstv ( 986999 ) on Friday July 13, 2007 @11:10AM (#19849009)
    Seriously. I was encouraged when crazy Ken got the You can do no further harm "promotion", then later the boot but GODDAMN. Do the current Sony execs own a bunch of Nintendo stock?

    A $499 version can be purchased at Gamespot for $399 with a trade in of a PS2. This makes it the same price as 360 PRO AND it has the PS2 slimline chip built in. If you owned a PS2 you probably had a few games for it. This was a VALUE ADDED proposition for the PS3.

    Then they had the get 5 BluRay disks promotion, which is another VALUE ADD tactic.

    Now they are going to stick with the $599 price, drop the 'cheaper alternative' again and pull out the PS2 chip?

    Somebody else needs to take the reigns or Sony will remain a distant 3rd this gen.

    • by BacOs ( 33082 )
      $499 is about $20 more than I paid for my Xbox 360 Elite (120GB hard drive, HDMI). I was surprised how much the PS2 was being pushed at the store where I bought my Xbox. They had numerous PS3s available and only a few Xbox 360s and Wiis. Sony's definitely lost the gaming crown. If they want a chance of regaining it, they need to drop the prices even more.
      • by trdrstv ( 986999 )

        $499 is about $20 more than I paid for my Xbox 360 Elite (120GB hard drive, HDMI). I was surprised how much the PS2 was being pushed at the store where I bought my Xbox. They had numerous PS3s available and only a few Xbox 360s and Wiis. Sony's definitely lost the gaming crown. If they want a chance of regaining it, they need to drop the prices even more.

        True, however MS has the luxury of offering a $299 and a $399 SKU as an option. If you want to play any 360 game the point of Entry is $299 + the game.

  • Emotionless PS3 (Score:3, Interesting)

    by Deathlizard ( 115856 ) on Friday July 13, 2007 @11:11AM (#19849031) Homepage Journal
    And apparently, the 80GB PS3 removes the Emotion Engine (PS2) hardware and replaces it with software emulation. So not only are they not dropping the price, their making it less backwards compatible as well but hey, here's an extra 20GB and the only game worth playing on the PS3 to make up for it...

    It wasn't even a price cut to begin with. at most, it was a SKU shift. it would be the same thing if MS ditched the core system, dropped the premium to core prices, and priced the Elite and the original's premium price.

    I'm so glad I bought a Wii. No Backwards compatibility problems, no Blinking Red Rings of Death, and more Ben Franklins in my wallet.
  • Seriously Sony... (Score:4, Interesting)

    by Geek_3.3 ( 768699 ) on Friday July 13, 2007 @11:21AM (#19849193)
    Why is it that every time you almost convince me to buy a PS3 do you have to do something like this? Well, I suppose thanks are in order, since even a $500 upfront cost is still kinda steep and I didn't quite have the disposable income to blow on that just yet.

    All that said, I *will* likely buy a PS3... but not a nanosecond before there is a compelling game for it that will not be out for the Xbox 360. ( Yes, I'm looking at you, Square-Enix.) Hopefully, by then, the freakin thing will be at the $399 price point that I wanted in the first place.
  • Sony is phasing out the 100% backwards compatible model, replacing it with a model which STILL costs way too much at the original price, only gains a "who cares" game and 20 GB of hard drives space...

    While at the same time, replaces the quality backwards compatibility with a incomplete software layer...

    Now tell me why I shouldn't just get an XBox instead. The hardware may be unreliable, but Microsoft will at least fix it when it breaks.
  • by DoofusOfDeath ( 636671 ) on Friday July 13, 2007 @11:29AM (#19849291)
    It's only a fire sale when Sony is selling laptop batteries.
  • Insanity (Score:2, Insightful)

    by Jaaay ( 1124197 )
    Both Sony and MS seem to be whatever they can to destroy their positions, only Nintendo seems to understand it's better to have one standardized system at a standard price than several models at several prices with different functionalities and compatabilities. This is a bit like how Sega self-destructed with the 32X/MEGACD. You ruin the whole advantage of having a console instead of a gaming pc once you start getting a choice of consoles with different abilities and different available upgrades.
  • *yawn* (Score:4, Insightful)

    by WhiteWolf666 ( 145211 ) <{sherwin} {at} {amiran.us}> on Friday July 13, 2007 @12:14PM (#19849929) Homepage Journal
    Have any of you ever tried to buy a car at a dealer?

    "This is a *special* price! It'll go up next week!"

    Yeah. Right. I'll believe it when I see it; Sony won't shoot itself in the foot like that. This is just a marketing ploy to drive sales just a little bit more.
  • 3.6 Million PS3's have been sold so far and 5.5 Million have shipped so there are just a little less than 2 million out there of the old kind not to mention the ones that are sitting in warehouses waiting to ship. Its not like they are going to run out soon. This is the video game equivalent of the car salesman on tv telling you that everything is marked down and must go but hurry before their all gone. Just a feeble attempt at moving inventory, nothing more.
  • "Okay ... it's really challenging to understand what's going on when Sony as an entity is saying two different things."

    You'd think by now we'd just stop listening to Sony. This whole price drop has been a massive case of corporate communication gone awry. Then again, this is pretty much par for the course with Sony right?

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