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Why You Can't Find a Wii for Christmas

Posted by Zonk on Thu Nov 29, 2007 11:19 AM
from the they're-already-making-a-skillion dept.
Nintendo is making Wii consoles at a record pace, some 1.8 million a month. Last week they sold 350,000 units. Yes, just last week. And yet, still, it's going to be almost impossible to find a Wii in a store this Christmas. Wired reports that the problem actually began back in August. Summer being the traditional 'dry' season in gaming usually leads to hardware surpluses, but not with Nintendo's console. The result is a holiday season that Nintendo essentially couldn't prepare for. "Demand for Wii is so high, says analyst Michael Pachter, because of all the different types of consumers competing for the units ... it's not just kids who crave Wii. [It's] an especially big hit at retirement homes ... Hard-core gamers, who initially spurned the Wii's lower graphic power compared to the Xbox and PlayStation 3, have changed their tune on the console, thanks to brilliant software like the first-person shooter Metroid Prime 3. And eBay scalpers? They really want Wii." In fact, the only reliable way to get your hands on a Wii is to go that most dubious of routes. Ebay Wii sales are very brisk indeed this week.
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[+] Nintendo Already Anticipating Holiday Wii Shortages 246 comments
As we approach the holiday season, Nintendo has already said that they don't expect to keep up with demand for the Wii console. In an interview with the LA Times, Nintendo president Reggie Fils-Aime said they're ramping up production by 33% already, with further increases planned. They're hoping to avoid the scarcity of Wii's that occurred last year, which cost them a great deal of money in potential sales. "We're now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we've made a 33% increase. One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that's three months of production. We're producing an unprecedented level of hardware to try to meet demand."
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  • by minginqunt (225413) on Thursday November 29 2007, @11:26AM (#21519187) Homepage Journal
    Welcome to last year.

    Trust me, I'll be able to find a Wii come Christmas Morning. It'll be exactly where I put it a year ago.
  • by Thanshin (1188877) on Thursday November 29 2007, @11:27AM (#21519211)
    Really, really small. And quite cheap.

    If it becomes too hard to find, just go to a friend's house and take his.

    Leaving the money where the Wii was, is regarded as a nice touch.
  • Bundle packs (Score:3, Interesting)

    by RootsLINUX (854452) <rootslinux@gmai l . com> on Thursday November 29 2007, @11:28AM (#21519235) Homepage
    I have resisted all "Wii bundle" deals that stores try to offer because I just don't like the idea of being forced to buy other things when all I want is a console. But now that the Wii has been out for an entire year and I have still yet to lay my eyes on an Wii unit in retail stores, I have surrendered myself to the thought. Fortunately my mother works at Costco so next shipment of Wiis they get, she will be buying one of the bundles for me (which I believe isn't too bad: wii unit, 2 controllers, 2 games of my choice, $340). Its nice to have someone close working in retail for times like these. :)
  • Hype (Score:3, Interesting)

    by MrHanky (141717) on Thursday November 29 2007, @11:32AM (#21519285) Homepage Journal
    How is this news? It's advertising, a reminder that you should buy a Wii and buy it now, since it's still readily available and presumably won't be in a couple of weeks. That is, it won't be if the hype works like planned.
  • by tlhIngan (30335) <slashdot@woFREEBSDrf.net minus bsd> on Thursday November 29 2007, @11:35AM (#21519351)
    It's still relatively easy to get a Wii here. They sell out, but not at the furious pace they used to.

    Last year, they sold out before the store opens (because of more people lining up overnight than the store had). Then it changed early in the new year where it sold out in about 20 minutes. During the summer, it easily took a day to sell out, and now, about a week. (Still brisker than a PS3.)

    At least here (Vancouver, BC), if you really wanted one, you can get one if you try. No fancy lining up, just check a bunch of stores during the week. I spot them quite easily - just check all the usual stores over the course of a week. You don't have to check every store daily - just once a week, and you're bound to run into one with one in stock within a week or two. From observations, companies like Best Buy and other big electronic chains typically get big shipments (~30/week or so per store), than game stores like EBGames (maybe 3 a week). Wal-Mart tends to get a few as well. Generalize to other big stores.

    Of course, with Christmas approaching, I expect the sellout time to be around a day again, so if you have an electronics store (Best Buy, whatever) along your commute, it may help to stop by. If you ask nicely, they may even tell you when the shipments normally come in, so you can plan to visit that day, the day before (stuff occasionally arrives early), and the next business day (in case it's late). Heck, most stores post signs nowadays, so you don't have to ask, or offer clues (e.g., bundles) that they're in stock.
  • by B00yah (213676) on Thursday November 29 2007, @11:40AM (#21519479) Homepage
    I've helped over 2 dozen people find wiis since launch (i got mine at midnight, so I was good), and I'll tell you all the same thing I've told them:

    Check the weekly ads for Target and Best Buy on their respective websites on Saturday night/Sunday Morning. If there's a Wii in the Best Buy ad, go there immediately (sunday morning), they'll be there (ask if they're not on shelves, they may have not been stocked yet). If it's in the target ad, go to the store and ask the person working in electronics when they usually get their shipments in (day of the week). You should be good to get one if you get there before 10am that day.
    • Re: (Score:3, Interesting)

      I actually created a script that checked and regexed this Canada Wii online inventory scraper [corwin.ca] every minute (on a cron) and emailed me when it found one (and I set my email to check every minute). Took about a week, but I managed to get one from the Best Buy online store in the ~15 minutes they were in stock.

      Unfortunately the page appears to be broken but if someone would like me to code a replacement I could probably do that for a reasonable fee (I mean, I already have one) and have it email you instead.

      If
  • by dorath (939402) on Thursday November 29 2007, @11:41AM (#21519495)
    My mom got me a Wii for my birthday, and she has all but come out and said that she wants it back. She threatened to buy her own if I didn't bring mine for Thanksgiving (in retrospect I should have called her bluff). My aunts and uncles went absolutely nuts over Wii Sports Boxing. In 33 years I've never seen them get so worked up over any kind of game, much less heard them yelling and shrieking like they were. So yeah, I'd say that they're going to be hard to find. My mom hates consoles in general, but she'd really like a Wii.
    • by Autumnmist (80543) <autumnmist AT gmail DOT com> on Thursday November 29 2007, @01:41PM (#21521545)
      Thanksgiving this year was hysterical for me. I sat there watching my extended family gathering around the Wii like they were in a Nintendo commercial. I got *scolded* for forgetting to bring Wii Sports (had Rayman and Wii Play with me though). Even my grandmother was getting into the game, mumbling things about the players currently at the controls. I have now been charged with bringing home extra controllers from school so that we can have 4 player at Christmas.
      • by Tetsujin (103070) on Thursday November 29 2007, @11:56AM (#21519749) Homepage Journal

        she'd really like a Wii.


        Well then she'd better go and have one then - it's not good for the bladder holding it in like that.


        Sorry, I was waiting for an "I'd like a Wii" statement...

        Oh, good... 'Cause, you know, that joke just gets funnier every time I hear it.

        (Dude left himself wide open, even talked about his mom wanting a Wii, and best you got is that she had to go to the toilet? I woulda been all like "watersports" and such... You know, his mom doesn't have wii she needs to get rid of, she wants it... Such a waste...)
  • by sudnshok (136477) * on Thursday November 29 2007, @11:43AM (#21519531)
    When I decided to by mine, I just set up a script that checked Amazon every minute or two. I know they have sites that do that already, but there are hundreds of people signed up for the email notifications on those sites. I figured if I had my own script I might get a head start on those people - which paid off. I think I had my script running for only 3 days before I got my Wii. I'm sure many other slashdotters did the same.
  • by Gybrwe666 (1007849) on Thursday November 29 2007, @11:49AM (#21519637)
    Amazon is putting them on the website as they get shipments, as are Best Buy and, I've heard, others. I just had a tab open in my browser and refreshed every little bit. One minute it was $425-$600 on Amazon, the next minute it was $249.xx, no sales tax, no shipping. From what I could tell, the units lasted about 30 minutes, and the word hit the Internet on forums and message boards damn fast.

    Of course, it was over $500 on Amazon Resellers this morning.

    Same for DDR and Guitar Hero, which are apparently incredibly rare games for no apparent reason that I can see. One minute DDR was $168, the next it was $69.99. What's amusing is seeing how fast the Amazon resellers react and adjust their prices.

    Bill
  • Not Indicative (Score:4, Insightful)

    by JamesRose (1062530) on Thursday November 29 2007, @12:01PM (#21519829)
    Look, 1.8million made 1/3 go to US, so 600 000 in the US, 150 000 A week in the US

    350 000 sold last week

    Now, think about that, if every week they sold 350 000, and they only made 150 000, how did they find the extra 200 000.

    Two answers- either they have a stockpile (not likely considering stores have been empty for almsot a year) - OR - they DIDN'T sell 350 000 units in the previous weeks.

    Now, could we in future post articles which aren't based on freak statistics and make out those results are normal.
    • Re:Not Indicative (Score:5, Insightful)

      by Phisbut (761268) on Thursday November 29 2007, @12:34PM (#21520355)

      Two answers- either they have a stockpile (not likely considering stores have been empty for almsot a year) - OR - they DIDN'T sell 350 000 units in the previous weeks.

      Or maybe, just maybe, Nintendo knows November is a great month in North-America compared to Europe or Japan, and they decided to ship a little more to the US and a little less everywhere else for that month. I think the US is about the only (big) country to massively buy and give gifts in November, most of the world waits till December.

  • How I got one (Score:4, Interesting)

    by DoofusOfDeath (636671) on Thursday November 29 2007, @12:09PM (#21519977)
    I got one this summer at a FYE store in New England.

    My tactic was pretty simple: Ask all of the stores in my area what day of the week they typically get deliveries on. Then call each store on its standard delivery day (and the day after, if the shipment hadn't been unpacked when I called), asking if they had a Wii. It paid off in several months.

    I was probably also lucky that I wasn't doing this during the holiday season, otherwise the Wiis probably would have been all snapped up before I got there. But still, my approach may be worth a shot.

    P.S. It really is a lot of fun, especially for a casual gamer like me.
  • by ctid (449118) on Thursday November 29 2007, @12:11PM (#21520003) Homepage
    I know of people in the UK who have bought Wiis from Amazon in Germany or in France - there doesn't seem to be any problem with shipping to the UK. It's in stock now (ie 17:08 GMT on 29th November 2007) at Amazon.de [amazon.de]. "Verfügbarkeit: Auf Lager." Means, "Availability: In Stock". Just at the moment it is out of stock at the French Amazon store.
  • by gurps_npc (621217) on Thursday November 29 2007, @12:42PM (#21520515)
    Ever since the Wii came out, Sony, etc. have always been saying "it's all hype, it will go away in a few months."

    I remember a Slasdot story about 4 months ago that basically said the Wii had peaked, that all the non-gamers that wanted one had bought it already, and it was sitting unused, while the gamers did not want one.

    What crap.

    Sony etc. are still caught in the "better chip/video, at any cost" model. Nintendo got it right, the video is more than good enough at the low end. It will take another revolution in video quality to make the best chips worth it again. For now, better games and better controllers are where it is at.

  • by Kjella (173770) on Thursday November 29 2007, @02:30PM (#21522393) Homepage
    Is because of Super Mario Galaxy. It's quite possibly the best Nintendo has come up with in ages, and it's selling consoles on the double by itself. In the last four weeks (according to vgchartz.com), the Wii has sold 280k, 265k, 435k, 640k units world wide. Add that up for a total of 1620k units in a month. When we know they're producing 1800k units/month, that basicly means there's almost nothing being stockpiled for Christmas. And the console market just explodes by Christmas...
    • Re:The math? (Score:4, Insightful)

      by MagusZeal (1156955) on Thursday November 29 2007, @11:26AM (#21519203)
      I'd assume that's worldwide production and the sales figure is US.
      • Re:The math? (Score:5, Informative)

        by TheThiefMaster (992038) on Thursday November 29 2007, @11:37AM (#21519393)

        I'd assume that's worldwide production and the sales figure is US.
        From one of the article links:

        Nintendo's 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago.
        So yes, that's US sales.
        From another article link:

        We're at a rate now worldwide of about 1.8 million Wiis produced every month
        So yes, that worldwide production.

        In fact:

        About 40 percent of Wii sales have been in America
        So the US only gets 720,000/month, so the 350,000 sold was two weeks' worth, sold in one week (presumably followed by a week of nearly no sales until the next deliveries). As a rough estimate, that means that Nintendo's Wii production is about half what the demand is. And because of this:

        It takes about five months for us to increase the actual monthly rate of production
        ...it's not going to get any better before Christmas.
    • If they're making more than they're selling, why is it so hard to find a console?

      Check your units of measure. They're making 1.4 million a month, but they sold 350K last week.

      Assuming that the two figures are representative, then you have a point. Otherwise, you're comparing apples and oranges (or, more to the point, the author handing you apples and oranges, and either not realizing it or not caring...).

    • Re: (Score:3, Interesting)

      It's a distribution problem. I live in Ottawa Canada. I could go downtown and buy 5 today if I wanted to, but I already have one, and I'm too lazy to sell them on eBay. There's a lot of places they can't be found but there's a lot of places they can easily be found. However, the distribution problem isn't the easiest one to solve, especially when shops want to have them on the shelves. It could work if they were ordered by demand, from a single source, but things don't work that way. They are manufact
          • Re:The math? (Score:5, Informative)

            by plague3106 (71849) on Thursday November 29 2007, @11:48AM (#21519619)
            Maybe you should check this [snopes.com] out.

            Anecdote isn't evidence, and your friends in retail don't know what they are talking about.
                • by omeomi (675045) on Thursday November 29 2007, @12:32PM (#21520303) Homepage
                  The "busiest shopping day" is not a "per store" statistic. I'm sure that at the bikini store, it's probably around Memorial Day. That's irrelevant, particularly at the scale that this discussion is about. Please, please, please: learn to be wary of anecdotal reasoning.

                  But my friend, the bikini store owner, says....
      • Re: (Score:3, Interesting)

        It's so hard to find one because so many people want one, they're a reasonable price (compared to the current generation of consoles), they're fun for the family, and they have less reclusive geek stigma attached to them compared to the PS3 or XBox 360.
        I'd say PC's have the reclusive geek stigma. 360's have tourettes fratboy stigma, and PS3 has sticker shock.
    • Re: (Score:3, Interesting)

      Ya, there's something like 10k+ on eBay right now. Average selling price for just the console is over $400 plus probably $30-$40 shipping.

      I was hoping to find one or two to sell on eBay myself. But I have family and friends that I would find them for first since I know other people looking. I've been telling people to buy a bundle if they see one in a store - even the $700 Walmart bundle. At least that way they get some of the things they would buy eventually anyways and they're not paying any inflated pric
        • Re: (Score:3, Informative)

          The display is just to get you in the door. The boxes are all empties and the clerk will probably laugh when you ask if they have any. If you are desperate they may have a waiting list. Or you can find out what days they get their shipments on and stop by early each day.
    • Re:eBay Effect (Score:5, Informative)

      by MobileTatsu-NJG (946591) on Thursday November 29 2007, @11:43AM (#21519537)
      "The employees in the stores get first dibs on the consoles when they come in, so they buy up most of them and sell them on eBay for big profit."

      That's possible, but not necessarily true. The retailer I worked at would have forbidden that. If high demand items were in low supply, we weren't allowed to buy them. I know the same was also true for the EB that was down the street. Those stores didn't want that reputation.
    • by PJ1216 (1063738) * on Thursday November 29 2007, @11:43AM (#21519527) Homepage

      Me? I'll wait a couple of months after Xmas and buy a Wii
      thats what people said last year too.
    • by jjohnson (62583) on Thursday November 29 2007, @11:51AM (#21519657) Homepage
      You broke the needle on my 'smug elitist' detector.
    • by Marx_Mrvelous (532372) on Thursday November 29 2007, @11:52AM (#21519673) Homepage
      You're wrong about one key point; they are not creating an artificial demand. They are running at full capacity and believe me, they'd sell more if they could. Maybe last year you could make this claim, but they are losing sales to MS and Sony because they can't keep units stocked. It's a nice conspiracy theory, but like most, only sounds good when you don't apply logic or look deeply into the issues :) Throw in a Sheeple, and you're 90% troll! (And Maybe I just got trolled!)
    • by 644bd346996 (1012333) on Thursday November 29 2007, @11:55AM (#21519745)
      The Wii is the fastest selling console in history, and is currently selling at about four times the rate of the Xbox 360. Is it that hard to believe that sales are genuinely exceeding expectations? Certainly at launch time, very few of the pundits or fanboys were seriously predicting sales of this magnitude. Also, Nintendo has been increasing production significantly - from 1M to 1.8M per month. That doesn't exactly lend credibility to your theory that the shortage is completely artificial.

      Besides, do you really think Nintendo was equipped to predict the Wii's popularity in new markets, such as retirement homes? I simply don't see any way that demand hasn't far exceeded Nintendo's expectations.

      An artificial shortage would only help Nintendo if it enabled them to sell more consoles in the long run or if it enabled them to jack up prices. They obviously aren't going to increase the price, so how might an artificial shortage still lead to increased sales in the long run? Earlier in the year, it would have been reasonable to say that they wanted to wait until there were some solid games out, but with the hype about Super Mario Galaxy, it seems pretty clear that that time is over. So, if Nintendo is capable of making significant production increases, why wait?
    • Re: (Score:3, Insightful)

      Right. It couldn't be because the Wii is fun.
      • by pandrijeczko (588093) on Thursday November 29 2007, @11:40AM (#21519471)
        No. I just think Nintendo have done far more to make fun interesting games than Microsoft or Sony have.

        Plus I've never bought a music CD protected by a Nintendo rootkit or stayed up into the small hours reinstalling Nintendo Windows XP on a relative's PC because of viruses and spyware. :-)

          • by scot4875 (542869) on Thursday November 29 2007, @02:28PM (#21522357) Homepage
            Yeah, because it was such a *bad* thing that they tried to reign in developers so that we wouldn't have another Atari-esque debacle, with a deluge of terrible uninspired games to bury the few gems in a confusing mess that caused that whole video game crash thing.

            And yeah, telling developers that they could only release X number of titles per year was such an awful thing, because then it forced them to at least *try* to make a quality product, rather than assigning a single programmer the task of creating a video game -- and giving him a couple weeks to do it before it shipped. (ET anyone?)

            As for censorship, the only 2 titles I know of that Nintendo actively censored were Mortal Kombat and Wolfenstein 3D. In the NES era there were pictures of Hitler's exploding head, implied sex, and plenty of other stuff. By the end of the SNES era, the blood was right back in MK2. And honestly I can't fault Nintendo for trying to avoid controversy with parents/religious groups because we all know how much worse those people are than some idiot gamers whining that they can't see blood or nazi symbols.

            Their tactics were definitely heavy-handed, but you failed to mention the *one* thing that they really should be called on, and that was their dealing with retailers. They did everything they could to keep competitors products off the shelves.

            And give an example of Nintendo being "bad" now...? Yeah, they shut down some pirate sites. That doesn't seem to bad to me. Yeah, they did go after some flash cart makers, and while that definitely sucks, the flash carts were primarily being sold as a piracy tool (spare me the homebrew argument, I know it all and that's why I think it sucks that they were shut down) so I can't really fault them for that.

            Here's what Nintendo hasn't done: they haven't paid off developers for exclusives. They haven't sold consoles at a loss to try to buy their way into a new market. They haven't completely sold out and commercialized every aspect of my favorite hobby. They didn't help EA become the behemoth it is by helping them sell millions of cheap disc-based copies of Madden every year to idiot frat boys. They also haven't ever insulted me by saying that I should be willing to go take a second job to afford their game console, or reneged on a "$1200 per PS3 in the wild" deal made by one of their top execs. They've never released misleading hardware specifications (60 million! polygons per second! (unlit, untextured, single-pixel triangles on a single triangle strip)) or reported consoles/games shipped rather than sold.

            So yeah, I'll defend them as one of the good guys. I can overlook some poor decisions in the 90s and a couple anticompetitive practices from the 80s. Besides, Sony is the poor decision maker lately, and Microsoft has a whole history of anticompetitive practices that continue today.

            --Jeremy
          • by Rallion (711805) on Thursday November 29 2007, @02:40PM (#21522545) Journal
            I don't think the initial flurry of wiimote-powered titles was really anything to be proud of. The majority of them were rushed games that were little more than tech demos. Not even good tech demos. I think that the really good titles are still on the way. Nintendo's games (and a few others, like the RE4 port) prove that Red Steel is not a good example of what's possible on the system.

            As for worrying about Nintendo's ability to keep producing, well, I wouldn't. I've had some issues with a few of the more recent Zelda games (Mask, Waker and Hourglass all had a horrifying amount of repetition) their other franchises are still getting better and better, in my estimation.

            You can use the word 'rehash' but I think that's pretty unfair. What does it even mean? I always see it used in regards to things like the Mario series, which maintains a cast of characters and a tone, but each game brings something new to the table. People use the derogatoty word 'rehash' to describe this, whereas the same people have no such term for, say, the Halo series, where the gameplay of all three is nearly identical.

            I realize that there's probably not a single company in the world that reuses IP as much as Nintendo, but I can't help but think "bullshit" when I see or hear somebody comment that they don't want to play another game with Mario in it. Does that specific set of polygons and textures actually make the gameplay less fun for some people? I might as well say that I'm tired of playing games with AK-47's. Or, if you want to stick to the playable characters, soldiers.

            Two paragraph rant that hinges on a single word in original post: over.
                • Re: (Score:3, Insightful)

                  Aside from Gran Turismo and maybe a couple of other games I'm forgetting, this is true. But it's a moot point since the PS2 has been out for seven years now.

                  I did forget about Gran Turismo. But my point is Sony's been in the game industry for about 12 years now, but they've only started making much of a name for themselves in game development in the last 4 years or so. The PS3 not having much of interest doesn't help that out there either.

                  That's a problem with second-party developers in general. Nintendo's