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An Older Demographic May Soon Dominate Gaming

Posted by Zonk on Tue Feb 12, 2008 12:03 PM
from the say-goodbye-to-the-hardcore- dept.
Reservoir Hill writes "An article from last week runs down the new mass audience for gaming among families, women and older people. The importance of the mass audience in gaming's spectacular growth is seen most clearly in the success of Nintendo's Wii, which is far outselling its more technically advanced hardware competitors, the Xbox 360 from Microsoft and PlayStation 3 from Sony. Wii Play was the No. 2-selling game of last year even though it received an abysmal score of 58 out of 100 at Metacritic, which aggregates reviews. The Times says that as video games become more popular hard-core gamers are becoming an ever smaller part of the audience. 'Paradoxically, at a moment when technology allows designers to create ever more complex and realistic single-player fantasies, the growth in the now $18 billion gaming market is in simple, user-friendly experiences that families and friends can enjoy together.'"
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  • Makes one wonder... (Score:5, Interesting)

    by Darundal (891860) on Tuesday February 12 2008, @12:05PM (#22393768) Journal
    ...How many politicians are going to go after games continually when they gain the same status as movies in the public eye?
    • None. The current crop (crap works too) will be out of office before that happens.
    • None of the politicians will go after casual games. The same number will go after the hard core games until those games also receive mainstream status, which is going to be another decade or so at the current rate.
      • Re: (Score:3, Insightful)

        The same number will go after the hard core games until those games also receive mainstream status, which is going to be another decade or so at the current rate.
        Or when the current crop of politicians are kicked out of office or die. Every year we get closer to Gen Xers (the first video game generation) being in charge of things :-)
        • by hardburn (141468) <hardburn.wumpus-cave@net> on Tuesday February 12 2008, @01:12PM (#22394670)

          Lord help us [xkcd.org] when that happens.

          • Re: (Score:3, Interesting)

            A friend of mine is studying to become a laparoscopic surgeon, and she tells me that she often catches herself humming the super mario brothers theme song as she controls the instruments...even switching to the world 1-2 theme if something goes wrong.
        • Re: (Score:3, Insightful)

          I just hope enough of them/us realize that there is no reload option, so we better get cracking on cleaning up the mess our parents left us (Environmentally, Politically and Economically).

          Reality: The Ultimate "Hard Core" Ladder :)
        • Re: (Score:3, Insightful)

          Every year we get closer to Gen Xers (the first video game generation) being in charge of things :-)

          What makes you think Gen X won't change as it ages?

          Your great-grandfather held as tight a grip on the keys to his Ford V-8 as your dad did to his '76 Honda Civic.

    • ...How many politicians are going to go after games continually when they gain the same status as movies in the public eye?

      Eventually, they'll come a day in 20 to 50 years from now when the majority of politicians have played an Xbox/Playstation/Wii while in whatever University they went to.
    • Re: (Score:3, Insightful)

      It is not the status in the public eye so much as it is the enormous amounts of money and investment that are now tied up in the electronic gaming industry. The total annual revenues of the electronic gaming industry or even just the computer and console gaming industries now collectively exceeds the total annual revenues of Hollywood and has for several years now so you can bet your bottom dollar that a portion of those profits will be spent on lobbyists to protect the interests of the gaming industry on c
      • Re: (Score:3, Informative)

        The total annual revenues of the electronic gaming industry or even just the computer and console gaming industries now collectively exceeds the total annual revenues of Hollywood and has for several years now

        Not quite. The game industry has exceeded the American box office for several years now. But there's quite a bit more to Hollywood. DVD is currently the biggest piece of the pie. There's also television and merchandising. Is the music industry considered Hollywood as well? Whether it is or not,

  • by brunes69 (86786) <`slashdot' `at' `keirstead.org'> on Tuesday February 12 2008, @12:07PM (#22393800) Homepage
    If you've ever played Wario Ware or Mario Party with a bunch of friends while half drunk, you know how fun it can be.

    Games don't have to have top of the line graphics to be fun. Nintendo got it right with the Wii.
    • Wii Play is also pretty good when you're tanked. The only major issue that I have it's only two player.
      • by iainl (136759) on Tuesday February 12 2008, @12:12PM (#22393884)
        So's SingStar, so is Trivial Pursuit and so is Fluxx. So are a hell of a lot of other games, assuming they're any good whatsoever.

        Actually, getting drunk with friends is fun even without access to a games console of any kind. It's not the game that is great, but the friends.
        • Re: (Score:3, Insightful)

          Because stuff is way more hilarious when you are drunk. No one cares how well they do. It's all about the laughs. Fun != playing well.
    • I like to do stupid things drunk. Doing virtual things drunk is more fun.

      "You stole the girl I was talking to. Lets box."

      Wii is the ultimate drunk gaming machine. Because so many of the games require motor control.

      A fun drinking game (even if it is only 2 player) is the Wii Play shooting game. Winner takes a shot. Play until you're adequately buzzed.

      Hell coming back from the bars playing for an hour and then crashing rocks. You can have a mini 'party' before going out to the bars and it beats just sitting a

      • I would suggest that Wii boxing with semi accurate Miis makes for pretty good relationship therapy.
    • Re: (Score:2, Insightful)

      by Anonymous Coward
      Exactly. We revived a C64 and played minigolf. Another thing to note: Gamers are begging for cooperative modes but very few games actually have non-competitive modes.
  • by CSMatt (1175471) on Tuesday February 12 2008, @12:08PM (#22393834)

    'Paradoxically, at a moment when technology allows designers to create ever more complex and realistic single-player fantasies, the growth in the now $18 billion gaming market is in simple, user-friendly experiences that families and friends can enjoy together.'
    So the NYT is just confirming what those of us who have played games from the '80 and early '90s have known for years.
    • So the NYT is just confirming what those of us who have played games from the '80 and early '90s have known for years.

      Yep. Maybe with some luck, the lords of the game studios will read the article. As many have already noted, the folks at Nintendo figured this out a long time ago. But hard-core gamers are the folks making most of the games. It reminds me a bit of designers and websites. A few years ago many designers simply made sites for other designers. Now most of the designers have realized that the

  • by Altus (1034) on Tuesday February 12 2008, @12:09PM (#22393842) Homepage

    But its only 10 bucks. Face it, you were going to get the second controller anyway, why not spend 10 bucks and get a handful of mini games out of it too.
    • Exactly, rate Wii Play on the same standards Mario Galaxy and it doesn't stand up too well.
      Rate it as a nice low price bonus added to a Wiimote purchase and it's excellent value. Reviewers of the game seemeed to miss its point and failed to score it for what it was. But then reviewers tend to look down on anything outside of their definition of gaming. Which is probably why I've never seen a gaming mag review Bejeweled even though I bet it's one of the most played games in the world today.
      In terms of pric
  • by Innova (1669) on Tuesday February 12 2008, @12:09PM (#22393844) Homepage
    The reason Wii Play sold so well: $10 game with the purchase of a Wiimote.
  • by mattgoldey (753976) on Tuesday February 12 2008, @12:10PM (#22393850) Homepage
    Wii Play sold so well because it costs about the same as a Wii Remote and it comes with a Wii Remote, so you basically got the game for free. Many people bought Wii Play the same day they bought their Wii console.

  • by gravesb (967413) on Tuesday February 12 2008, @12:11PM (#22393860) Homepage
    I don't disagree with the general premise of the article, but using Play as a data point is pretty weak. The game itself is only $10, since its bundled with a $40 controller that is required for almost all games. As a bargain game, I don't think it competes at the same level as say Bioshock or Metroid.
  • Wii Play was "best-selling" because it included a controller. Given the choice between buying a controller or buying Wii Play for nearly the same price, Wii Play was a brain-dead choice. That doesn't mean that old people are dominating gaming. I'd be much more interested to see how other Wii games stacked up.
  • by DigitalisAkujin (846133) on Tuesday February 12 2008, @12:11PM (#22393872) Homepage
    The new emerging Wii market can't simply be lumped into the same hardcore gaming market.

    The Wii market is separate from 360 and PS3 so trying to figure out why Wii is outselling the PS3 and 360 doesn't work.

    It's not simply about being a "Gamer" now. The way most Wii games work isn't in any way similar to the traditional gaming market. Stop treating it like the same thing.

    Not everyone feels like getting off their ass and actually moving.
    • Re: (Score:3, Interesting)

      Not everyone feels like getting off their ass and actually moving.

      How many Wii games have you actually played?
      Most of them do not require getting off your ass.

      Zelda:TP, Super Mario Galaxy, Super Paper Mario, NFS:Carbon, Resident Evil 4, Rayman Raving Rabbids 1 & 2, Wii Play, Wii Sports, Metroid 3, WarioWare Smooth Moves, Mario Party 8, Dewey's Adventure, Lego Star Wars, Big Brain Academy, Wii Carnival, Wii Playground, Elebits.

      I've played all of these and of those, the ONLY games that really benefit from
  • As soon as someone (Score:3, Insightful)

    by bealzabobs_youruncle (971430) on Tuesday February 12 2008, @12:13PM (#22393900)
    shows this new demographics buys games, we can talk about a shift in the industry. Until then, it's just a reporter trying to predict an industry shift that shows no signs of actually happening yet. Say what you will, they might be massively more expensive to product, but hardcore gamers actually BUY hardcore games. I'm 40 and I have spent every free minute since last August trying to keep up with the great load of games for the 360 and PS3 and am currently splitting my time between multiplayer COD4 and Ratchet & Clank Future.
    • Re: (Score:3, Insightful)

      How much money do you think the Bejeweled people are sitting on?

      There's probably a pending market correction on hardcore games. Graphics are hitting diminishing returns (double the processing power only gets you a marginally better image), and people who are good producing those graphics demand a high salary. The hardcore development houses are inevitably going to scale back when they realize that small puzzle games that are hacked up in a month by one guy are turning the same profit as their hundred-larg

  • by Alzheimers (467217) on Tuesday February 12 2008, @12:14PM (#22393906)
    I love the Wii, but you can't use Wii Play as any kind of reliable metric for the popularity of that kind of game. It's essentially a $10 game bundled with a $40 remote that most console owners were intending to buy anyway.

    Like any genre, the Minigame phenomenon is only as strong as the title itself. Raving Rabbids was actually pretty solid; Carnival Games is utter garbage. Unfortunately, publishers see the unintentional success of games like Wii Play and assume that's what people want.

    Mario Party is a classic, so that's going to be popular. Raving Rabbids is a solid enough game that makes good use of the controller. Wario Ware is goofy and fun, but is becoming tired and cliche.

    Frankly, the less party games we see, the better off the few that remain will be. Otherwise it all becomes shovelware at some point.
  • Back to basics (Score:5, Insightful)

    by techpawn (969834) on Tuesday February 12 2008, @12:15PM (#22393922) Journal
    When you look at board games which do you think do better, the really complex Avalon Hill games that target a very select audience or Candy Land and Life?
    As much as I live Settlers of Cattan and Axis and Allies, I see Monopoly on more shelves at homes than of the previous.

    When you make something easier to understand, you're going to get more market share: lowest common denominator, right?
    • That company must have gone ages ago, after all, you say there is not enough of a market compared to simpler games, so since they were founded in 1958, by now they should have gone belly up.

      Ah but no, Avalon Hill has spend decades succesfully making a profit selling extremely complex games. Way more complex then Monopoly, and still somehow making a profit, enough to satisfy the parent company Hasbro. Mmm, were have I heard that name before. Hasbro, don't they also own Parker Brothers, the publishers of Mon

      • Yes, Avalon Hill died about 10-12 years ago.
        Printing costs went thru the roof.

        Hasbro bought them up.

        So now Hasbro sits on about 300+ titles from AH AND about 700+ titles that were Jame Dunnigans SPI (Simulations Publications Inc), plus who knows how many other indy/assorted titles.

        But when you say Hasbro Management has BRAIN I disagree. There was quite a lull in the action, but there there are a few companies catering to the old wargamers crowd.

        Hasbro should spin off an adult wargames/simulations company a
    • Re: (Score:3, Insightful)

      As much as I live Settlers of Cattan and Axis and Allies, I see Monopoly on more shelves at homes than of the previous.

      Settlers isn't significantly (if any) more complex than Monopoly, imho.
      • Re: (Score:3, Interesting)


        >Settlers isn't significantly (if any) more complex than Monopoly, imho.

        I rarely find people who both know the rules of Monopoly and are willing to play the game by those rules.

        Whenever I play Monopoly I choose to play banker/auctioneer/referee, and choose not to have an avatar on the board at all (so as to be disinterested and impartial).

        When you play the game by the rules and with a designated banker, the game mechanics take a back seat and a role playing element emerges. Also, when you play the game
  • Paradoxically, at a moment when technology allows designers to create ever more complex and realistic single-player fantasies, the growth in the now $18 billion gaming market is in simple, user-friendly experiences that families and friends can enjoy together.'

    Finally maybe the games industry will realise that great graphis does not equal a great game. It's always been about the gameplay. It's that certain something something that means you can pick it up and get hooked and just keep on playing.

    Where are the great graphics in Tetris, in Pac Man, and others. Games that are constantly played all over the world all the time. They're simple, easy to play, hard to master fun games.

    This is what the Wii does best. Gameplay.

  • My kids can play the Wii, my mother in law can play the Wii, I can play.. guess what is the most played console in the house? Oh, and we can all play and interact together. Not all people who want to play video games live in their mother's basements. Games manufacturers are finally realizing this. Enough ultra-graphic-environment-Doom-clones, lets do something different - like actually interact with each other. Just think of "group-play" as a feature that they are working on... like graphics. So the W
  • Constantly I see games that are visually appealing receiving glowing reviews, but if you want to know what the best game in the history of console gaming is, odds are its on NES. My guess would be Mario. Horrible graphics, bad storyline, greatest game ever. Even today, I can still sit there and play these games and find them very entertaining. Sometimes simplicity isn't such a bad thing.
    • Sometimes simplicity isn't such a bad thing.

      For many people "Playing a Game" is a means of relaxation. They don't want to think or do puzzles or remember WHY they're shooting hundreds of zombies. They just want something they can pick up and play and be good at and feel good about themselves. If it's too hard either complex movements or thoughts they won't get that rush that they get from playing.

      Conversely, there are those of us here that WANT more of a challenge from our games. A good game will be able t

    • My guess would be Mario. Horrible graphics, bad storyline, greatest game ever.

      Few games had great story lines in the timeframe you're talking about tho. Once you get a gamers interest you can afford to put out a couple of mediocre games and still keep their interest. Take Elite for example... A great first game (also with bad graphics even in it's day) and people kept buying the pathetic sequels hoping for another giant like the first game. I think even if a new Elite came out today you'd have strong sale
  • sales (Score:3, Insightful)

    by Lust (14189) on Tuesday February 12 2008, @12:25PM (#22394022) Homepage
    Not to mention the Wii Play was bundled with a second remote which together cost less than many of these amazing other games...that had to factor into its sales figures.

    I imagine this also has something to do with penetration of relatively cheap gaming consoles vs. high-end PC hardware - and it's not to say that sales of BioShock were shabby, is it? Just lower.

  • The wii vs. ps3 and xbox 360 remind me of D&D vs. aD&D. D&D is way more accessible than the sometimes cumbersome rules and other overhead of AD&D. The wii is similarly accessible to a much larger audience, and once the hardcore gamers have bought their one 'must have' ps3 game, their purchases are done, whereas a family system can fuel years of continuous purchasing.
  • Can my fellow UK slashdotters join me in a moment of silence for Amiga Power. The magazine that was smart, funny, and knew how to use a percentage scale properly.
  • I think that there has been a mass market for games all along, except that the gaming media refused to believe that the market exist. The gaming media writes for a very select audience - the demographic that spends money to get the best gaming hardware, wants games that last longer than 10 hours of total gaming or more than 15 minutes/session. This is the same gaming media that says that it's not about graphics, it's about gameplay, yet will give mediocore scores to anything that doesn't have the most adv
  • by EtoilePB (1087031) on Tuesday February 12 2008, @01:07PM (#22394600)
    There have always been girls and women in gaming.

    Gamers have always come in different races and ages and income brackets.

    Someone who plays Tetris for an hour at a time three times a week is a video game consumer, just as someone who raids in WoW for five hours a night is.

    Nintendo hasn't so much blown open the demographics -- though they have -- as they've blown open the debate and the recognition.

    No-one has said, in eighty years, "all watchers of movies fit the same demographic." Television has ten networks PER demographic. So why this overwrought, antiquated insistence that All Gamers Are Of The Same Ilk?

    I worked for Gamestop for a year, in 2005, and I developed my own admittedly anti-PC gamer categories. One of the MANY demographcis I saw represented was the fratboy/thug gamer: the white or hispanic males between ages 18 and 24, who were buying every sex and violence 360 title they could snap up. To so much of the world, they are the only gamers. To us, they were about 20% of our patrons.

    If the rest of the world is finally, FINALLY starting to recognize that "gamer" means a lot, LOT more than just the fratboy/thug or the EQ addict in mom's basement, then so much the better.
  • by Millennium (2451) on Tuesday February 12 2008, @01:12PM (#22394662) Homepage
    The Times says that as video games become more popular hard-core gamers are becoming an ever smaller part of the audience.

    No; adolescent males are becoming an ever-smaller part of the audience. More mature gamers, both older and younger, both hardcore and casual, want something very different from the testosterone-soaked boom-fest FPS of the month.
  • wiitired (Score:5, Funny)

    by jollyreaper (513215) on Tuesday February 12 2008, @01:21PM (#22394798)
    So I guess that the new demographic Nintendo is going for are the wiitirees? Mario Shuffleboard? Early Bird Revolution? Mario Kart will include an Oldsmobile with the left blinker left on? Wii Sports includes "Getting the kids off the lawn" and Bingo?