Sony's PS3 Strategy Brilliant or Insane? 189
1up's Jeremy Parish has a piece wondering out loud about the sanity of Sony's PS3 strategy. From the article: "The veil of mystery surrounding the PS3 is downright maddening, and a little worrying. Consider that by March 2000, the company had already set the PlayStation 2's October 26th release date in stone. Yet here in March 2006, Sony has only been willing to commit to a 'spring 2006' launch for its latest console. Less than ten days from winter's end and gamers are left scraping together scraps of conflicting information trickling from the company's various divisions to try and get a sense of the bigger picture." We may find out which side of the coin they're on tomorrow; The current rumour is there will be some sort of big announcement about Sony's next-gen console on the 15th.
It's... (Score:3, Funny)
Re:It's... (Score:1, Funny)
I vote for "Non-existant" (Score:5, Insightful)
-Eric
Re:I vote for "Non-existant" (Score:2)
I have the exact same attitude towards unicorns.
-Eric
Both! (Score:5, Funny)
You forgot option three: (Score:2)
Maybe they're just confused and trying to cover for a botched launch.
Re:You forgot option three: (Score:2)
Oh and the vagueness and deception? Totally Japanese, very Sun Szu and typical of Sony.
Re:You forgot option three: (Score:2)
~nate
Days are Numbered (Score:5, Insightful)
In any case, it should be interesting.
They aren't getting the volume (Score:2)
http://www.craxtion.com/content/view/133/2/ [craxtion.com]
They will have to release at least 3 AAA Japanese Style rpgs among other thigns to get the japanese to switch brands and they just need to churn out more quality titles here in the U.S.
Re:Days are Numbered (Score:2)
Microsoft can throw out some speculative marketing to try to target the PS3 but when it gets it wrong it leaves itself looking foolish and it already looks foolish as a result of engineering flaws in it's console.
It is fairly obvious the Sony marketing has gained control of microsoft marketing and has left them floudering.
Problem = BluRay (Score:5, Insightful)
This "poor man's blu-ray" will not fit into any market. Home theater enthusiasts will buy a professional HD player and the average gamer could care less.
What is making this decision so horrible is the fact that these Blu-Ray drives will push the PS3 to around double the price of the 360 even when selling at a considerable loss. The Cell processor, while powerful, in the real world doesn't have much on 3 3.2 ghz processors (besides a lot of $$$). Sony has an advantage over Microsoft in terms of "branding," but Sony has made a ton of poor architectural decisions.
Re:Problem = BluRay (Score:2)
wait... let me see. we dont have the absolute final specifications for the ps3, blu ray, or the cell either. they could very well have thrown in another 3 cell chips into the final console. fact is, we dont know yet. thats partially the point of TFA, why dont you calm down and wait to see how "poorly" the ps3 will be before you condemn it.
launching after the x360, im sure r&d at sony has sat down and ripped open and performed some testing against 360
Re:Problem = BluRay (Score:2)
That's a *plus* ?
Boy are some gamers easily satiated.
Re:Problem = BluRay (Score:2)
for better or worse... we dont know yet. until we know which, how can everyone blindly assume its worse? from track record? sonys trackrecord has been hit and miss i admit. who knows? they could have a strikeout or a homerun, we wont know until release day for sure.
Re:Problem = BluRay (Score:2)
I don't blindly assume it'll be worse, but "smoke and mirrors" marketing in lieu of hard information doesn't instill me with trust, optimism, and high expectations.
Re:Problem = BluRay (Score:2, Insightful)
I'm not saying Sony can do no wrong (duh.. rootkits) but I think you're underest
Re:Problem = BluRay (Score:2)
Are you talking about the same Japan that loves the iPod?
It's got nothing to do with nationalism. The US market is different to the Japanese one. Microsoft didn't get that at all with the XBox, they're understanding it but still not succeeding with the 360.
Re:Problem = BluRay (Score:2)
Re:Problem = BluRay (Score:2)
Re:Problem = BluRay (Score:5, Insightful)
Re:Problem = BluRay (Score:2)
Re:Problem = BluRay (Score:2)
Not much of a battle. The DS is decimating the PSP right now, espsecially with all the new colors. I'm at work and can't get to the sites that have the stats (therefore no link), but I know the PSP has been way outsold right now and game for game the DS has a massive lead.
Re:Problem = BluRay (Score:3, Interesting)
In the USA. Overall, Nintendo actually sold slightly more consoles than MS. Don't discount how well they do in Japan.
Re:Problem = BluRay (Score:2)
Walmart bought the property of a local Zellers not far from my house. They closed down the Zellers and opened their own store. The store is not profitable on its own but it serves to weaken the competition. Money spent by Microsoft is not lost, it's an investment.
Nintendo looks to have a very strong chance of winning Japan with the Revolution and developer support for the system is massive from console
Re:Problem = BluRay (Score:2)
Re:Problem = BluRay (Score:2)
Oh and that Light gun, now that was a colossal failure we can never forget! I haven't seen a single system get within a mile of that idea since.
Seriously though the Power Pad is a bad example of a failed controller idea, it just lacked a killer app to push it forward. I see something strikingly similar [google.com] every time I walk a consumer electronics store with a decent sized console game section. It's still largely a one trick pony but it's hardly a failed idea.
For a good example of a failed idea from Nintendo t
Re:Problem = BluRay (Score:2)
Re:Problem = BluRay (Score:1)
I somewhat agree. I think if Sony merely had a way of loading regular DVDs faster (IE low to non-existent load times) then they'd have something. Perhaps two lasers. Speeding up the spin seems to do suprisingly little these days.
Re:Problem = BluRay (Score:2)
I think that what you're going to find is that the reason BluRay players are so expensive is that many of them will have a Cell in them. Since the PS3 already has all that equipment in it, the BluRay won't add much to the cost, and the PS3 will be cheaper than everybody predicted.
Regardless of how much it costs to build, there's no wa
Re:Problem = BluRay (Score:2)
Regardless of how much it costs to build, there's no way the PS3 ships at a higher price than the 360. Sony just isn't that stupid.
Really? That's odd....because the launch prices of their first two consoles were dramatically higher than any of the competing products available at the time. The Dreamcast cost less than half what a PS2 cost on the PS2 launch date. Are you suggesting that Sony was "stupid" in their launch plans for the two most successful consoles in history? And that they've gotten smarter
Re:Problem = BluRay (Score:2)
I wonder how old you are...
Sony undercut Saturn by $100, and there were all sorts of accusations of dumping, etc.. when the playstation came out.
Check your history. You're wrong.
Re:Problem = BluRay (Score:2)
But ok, I'll admit that I shouldn't have said "any" of the competition. The important issue is that they were significantly higher priced than their *primary* competitors. And the Dreamcast parallel is really the one
Re:Problem = BluRay (Score:2)
What?
Saturn was the competetor until the N64 came out (two years later). There wasn't anything else in the market. I don't know how you can count the Dreamcast as competition to the PS2 if you don't count the Saturn as competition to the Playstation. At least the Saturn outsold the Playstation for a little while after the Playstation was released. The Dreamcast was practically DOA.
Re:Problem = BluRay (Score:2)
You're right - the PS3 isn't about games. It's Sony's attempt to use their current market lead in the console market to force Blu-Ray players out into the public.
The PS3 is an attempt to get Blu-Ray players into people's houses, disguised as game consoles. Everything in their business plan seems to be based on "winning" the next media war. If they "win" with the PS3, they suddenly have an install base of Blu-Ray players. From there, they can start selling licenses to produce Blu-Ray content.
I've hea
Re:Problem = BluRay (Score:2)
You're right - the PS3 isn't about games. It's Sony's attempt to use their current market lead in the console market to force Blu-Ray players out into the public.
Right.....Sony's going to cannibalise their most profitable business (selling video games) just to get a tiny lead in a commodity market (selling video players) where they could, maybe, if they play their cards right, make a tenth as much money. Sounds perfectly reasonable to me.
Re:Problem = BluRay (Score:2)
Where did I say they were planning on cannibalizing anything?
Sony has no intention of cannibalizing their game market. From their view, they already own it, and it's a fore-gone conclusion that they'll sell millions of PS3s. So their plan is to continue to dominate the console market, and use that dominance to force Blu-Ray players out into the public.
It's the same strategy Microsoft has been using to try and make Windows Media the perferred media format - use their current OS dominance to make sure e
Re:Problem = BluRay (Score:2)
I've never heard of any of those games. At all. And searching for them got essentially minor preview fluff, no information about what they actually are at all - mostly on minor Sony fanboy-sites, which I don't bother following.
There's no hype about the PS3, for good reason. There's no launch date. There's no big game for it. There's no must-own game for the PS3.
The PS3 is intended to get Blu-Ray players into people's houses and that's it. It's a market grab first, a game console as an added featur
Not at all (Score:2)
All the expensive chips required to decode the hd stream and convert the video is already there. Sony can probably just design some software to run on their cell to decode whatever mpeg stream blu-ray runs on and they'v
Re:Problem = BluRay (Score:2)
You say that, but if they can pull it off, they are uniquely positioned to make a killing from all of the HD screens that people in Japan, Europe & America are in the process of buying. They'll kill HD DVD in the process and make money from the royalties of a standard that they control, as well as the console that supports that standard unlike its main rival.
Neither Brilliant nor Insane (Score:4, Insightful)
All Sony has to do is turn out a powerful console equivalent to the xbox360 and sell it at the same price the xbox360 was at during release (make no mistake, this was on average $800+ after the console plus all the force-bundled crap) and they're set. Sony has 2 generations of backwards compatibility to ride on, games coming out still for the PS2 (see Final Fantasy XII, the be-all and end-all of console moving franchises,) and the fact that Playstation is still a very powerful brand.
The XBOX360's lead time has proven to be little advantage, as Microsoft seems to have lost in Japan entirely as a result of not having crap for games available, and is having supply issues abroad. 6 months will not make the xbox360 any better unless better games come out for it, and they don't have any console-moving titles coming out save Halo 3, and that won't help them in Japan.
FF can't touch Zelda or Halo in the USA (Score:3, Funny)
Complete BS. Not many at all care in the states about the FF series. I've seen about 2 billion Halo LAN parties - I've never seen a FF lan party.
Zelda/Mario single handedly kept the Gamecube in the black.
Re:FF can't touch Zelda or Halo in the USA (Score:1)
Re:FF can't touch Zelda or Halo in the USA (Score:2)
Regardless, Final Fantasy is not the "end all and be all" of anything. Halo hasn't been around as long as Final Fantasy so it has a more limited track record, but so far, in terms of sales
Re:FF can't touch Zelda or Halo in the USA (Score:2)
Re:FF can't touch Zelda or Halo in the USA (Score:2)
Re:Neither Brilliant nor Insane (Score:2)
The Xbox 360 costs $400. Period.
Any bundles you may have seen were created by the *retailer*, not by Microsoft. And you're crazy if you don't think the retailers will do the same thing with the PS3 when it comes out.
Announcement (Score:5, Funny)
Insanity (Score:5, Insightful)
Bruce Feirstein:
The distance between insanity and genius is measured only by success.
Article misses the obvious explanation (Score:5, Insightful)
Re:Article misses the obvious explanation (Score:2)
Re:Article misses the obvious explanation (Score:2)
Come on, Honestly. (Score:5, Insightful)
There is an article here practically every day that has a headline basically asking "has Sony lost its mind?"
Everybody seems to be missing the fact that the PS2 outsold the 360 in January. Sony does not need to rush to market with the PS3 when there are still some KILLER titles coming out this year. I'm not trying to be a troll, honest, but please stop posting these insufferable articles.
Re:Come on, Honestly. (Score:2)
No kidding...I am so frigging sick of the ramp-up marketing madness surrounding the consoles...its just plain disgusting. I'll be glad that there's no information on it. It all comes down to the games, now whatever marketing buzz you can generate over your system. Gamers will look at marketing and say "oh cool" but they won't make their buying decision based on that alon
Re:Come on, Honestly. (Score:2)
Is that because purchasers preferred the PS2 over the X360, or because there were all of 17 X360s to be had worldwide at the time?
Timing it for vacations? (Score:2)
Any advertising is good advertising (Score:3, Insightful)
My vote is for brilliant. Sony controls the media, so sony controls the market.
Re:Any advertising is good advertising (Score:3, Insightful)
I guess nobody went to E3 in May of 2005 and saw the PS3 Unreal demo: http://ps3.ign.com/articles/614/614712p1.html [ign.com]
When it comes to PS3, You obviously don't know what you're talking about. Plenty of people outside of Sony have seen code running on a PS3. There were hundreds of developers at PS3 devcon a couple months ago and we've had PS3 d
Me love me some 360! (Score:4, Interesting)
Plus, his idea that every decade the industry just changes itself is a little bit absurd. The changes he cites came about for different reasons. Atari failed because of public indifference to "games" (hence "entertainment system"). Nintendo's failure was more technical than social, even against trumped-up charges of mistreatment regarding developers (which were serious, to be sure, but definitely not the main reason everyone jumped ship). Just taking periods of time and saying "hey, they're similar!" and then basing your entire analysis on that is ridiculous.
As for the secrecy potentially being a huge problem for Sony, I agree completely. He should have fleshed that idea out more, however, rather than just throwing around poorly-informed speculation.
The correct answer to that question is... (Score:3, Interesting)
While I can't be sure what their release srategy is, Sony knows that they control the majority of the console market. With this, they can continue to play and prod with release dates, demos, and specs. With each new tidbit, they make the fans drool all the more over the system, increasing the hype. (To be fair, Nintendo does the same to us Nintendo fanboys, only we get less promises and specs, and at a much slower rate.)
However, one has to wonder how long they can hold this off. I'm sure PS2 hardware sales are already dropping as game stores start pushing for reserving a PS3. Eventually, the numbers will reach over into game sales (where Sony makes up profit loss on the console), becuase no one will be buying a new PS2, and thus won't get Grand Theft Auto 10 or whatever. If they hold off too long, this could give them a big bite, though I'm sure that software sales will surge (including PS2 titles) when the PS3 comes out- assuming it has backwards compatibility.
In fact, the same thing is happening across the board, excluding the XBox (360). As news of the DS Lite travels, regular DS sales will slow as people decide to hold off for a few months to get The Next Best Thing. Same thing goes for the Gamecube and the PS2.
Is lack of a strategy a strategy? (Score:4, Insightful)
And I think the reason we don't know the answers to the simple questions is because Sony hasn't yet answered all the hard questions internally. It just doesn't seem like there is a solid plan or a road map for the PS3 other than being "faster." Why are they using blu-ray? What is the H-D plan for the PS3? Why are they using bluetooth? What are their online plans? I should not have to dig through countless gaming sites to find out these details.
I think Sony has taken a lot of things for granted with the PS3. It could be that the installed base of the PS2 has clouded their thinking. But Sega proved that a next-gen machine had to have more than just technical superiority to succeed (and they were first to market with the Dreamcast!)
Sony needs to get the public informed about the PS3, and they need to do it soon. Else, the XBOX 360 may do to the PS3 what the PS2 did to the Dreamcast.
Re:Is lack of a strategy a strategy? (Score:2)
Sony has plenty of time to buy their own half hour on MTV. I think they thought the PS3 development would be all pickled h
Re:Is lack of a strategy a strategy? (Score:2)
It will be around $500 with all the options. $400 bare. However, this is subject to change. Companies change their pricing up to the very last minute, and Sony is no exception. Rest assured though, it will be in line with all other next generation consoles. Sony is not stupid.
"Will it be backwards-compatible?"
Yes.
"solid plan or a road map for the PS3"
The solid road map is to produce the best gaming system they can, and plan on having that system out for 5 to 6 years; anything e
Neither: Flailing (Score:2, Interesting)
It seems, in fact, that even the components are going to be copied: the bad bad Cell (anyone even remember the supposed promise of the Emotion Engine?) will be used in computers.
They're poorly trying to play catchup on the Xbox Live|SNES/NES download services. Downloading a dual-layer PS2 DVD sounds very bizarre, if their service is ever built to the specifications they listed. Certainly we will have the ability to, one da
Re:Neither: Flailing (Score:2)
Re:Neither: Flailing (Score:2)
The strategy is to keep Mind Share (Score:3, Interesting)
Most people I know are waiting until all the consoles are released before they buy, and I live in xBox360 central (Seattle), so you know it's working.
BEWARE!!! (Score:3, Informative)
Beware the ides of March!
BEWARE!
Et tu, nintendo?
Sigh. Like anyone reading Slashdot these days finds this funny. Back in my day... et cetera.
Who cares? (Score:4, Interesting)
Yes Because Nintendo Has All the best Games (Score:2)
Re:Yes Because Nintendo Has All the best Games (Score:2)
Re:Yes Because Nintendo Has All the best Games (Score:2)
And my precious japanese sometimes sprited and cell shaded graphics. Uber!!! Teh graphics are teh pwn.
Re:Yes Because Nintendo Has All the best Games (Score:2)
The first category are people who are hooked on GT (although other PS2-only games could fit here also). That seems to fit you from what I've read in your posts. I'm not saying anything bad about you or even Sony. Just that the PS3 doesn't really have the advantage over it's competitors that it needs. I owned a PS2 before I ever got a GC, and I really like GT. But th
Re:Yes Because Nintendo Has All the best Games (Score:2)
But I'm not quite sure how i'm a gt fanboy. I actually got gt later in my ps2 enjoying life. It's not quite as awesome as the psx with third party titles and companies just going wild with new types of games but it has a lot more stuff then the gc.
Nintendo's Revolution is hype at it's worst. They've always been very conservative thats why their own g
Re:Yes Because Nintendo Has All the best Games (Score:2)
But I for one am sick of the PS style controller, and welcome our Motion Sensitive controller overlords.
Or something.
Any worse then Apple's (Score:2)
For Sony, the bottom line is that the PS3 is hotly anticipated and we are aware that it WILL be released and basically
Re: (Score:2)
PS3 - Drowned By Sony's Boat Anchors (Score:5, Insightful)
Sony has created the Playstation 3 (PS3), not as a game machine, but as a vessel to float the company into new lands. They are burdening the system with a new movie format (BluRay) unheard of levels of digital rights management for music and video, Memory Sticks and more.
The results are already starting to show. A year ago, Sony promised to launch the PS3 in Spring 2006. Instead, they waited till Spring 2006 to announce that they won't be launching the system until November 2006, in Japan [1up.com], with other regions perhaps as soon as Spring 2007. Why? Digital Rights Management issues with the upcoming BluRay format.
The other divisions of Sony are dragging the PS3 down. The Playstation Portable (PSP) suffers from the same illness; too many hands in the basket. The PSP was designed around a slow-loading UMD format for distribution of movies which makes the machine less than ideal for game playing [blogspot.com]. Compared to ROM cartridges, UMDs are too slow loading [joystiq.com] and consume too much battery time. They make the machine more fragile and introduce problems with additional moving parts. In short, they are a sacrifice to the movie industry arm of Sony; giving up on the optimal game experience for the opportunity to sell you movies you probably already own on DVD.
The delays brought about by making compromises to the core functions of the system will put a great strain on Sony. Currently, their ark is full of holes and loaded with baggage. The flood waters rise. How many gamers will wait until this time next year in order to pick up a PS3 when Xbox 360 games are available today and are getting excellent review scores? How many will pass up the Revolution this holiday season when it is affordable and fun? How high will the waters rise before Sony can launch the ark?
Will it float?
More can be found here: Kamalot Blog [blogspot.com]
Re:They're pushing the limits! (Score:2)
Um, were you paying attention for the last five years?
It's clearly the content that sells, *not* the hype.
Re:They're pushing the limits! (Score:2)
I own a DS, Dreamcast, n64, ps2, xbox, and 360. I love my 360 more than all the rest put together (other than maybe the portable GBA RPGS on the ds:) Maybe I'm a fan boy, but the 360 kicks some ass. Too bad theres not more games. Once forza hits for the 360, its all over
Re:They're pushing the limits! (Score:2)
Ghost Recon: Advanced Warfighter
THIS is the best game of the bunch, and the first one that really blew me away. Check it out and you'll love your 360 even more...
Re:They're pushing the limits! (Score:2)
Re:They're pushing the limits! (Score:2)
I've never heard of anyone turning their PS2 upside-down to read discs. My PS1, on the other hand...you had to turn it upside-down, on its side, or on some weird angle, until you found the perfect reading angle in order to get it to work.
Anyway, Sony's not alone in manufacturing shittyness. My brother's Xbox's power supply blew shortly after the warranty expired. Quite common
PSOne Was a Sturdy Mofo (Score:2)
My obsession also incurred the wrath of my parents. Particularily my father who was not happy to see me gaming over 6 hours in a row and proceeded unto ripping the psx out of it's home on my desk causing all the plugs to go off, hurled it onto the wall which caused th
Re:They're pushing the limits! (Score:2)
We have had countless reports on how shittily designed the PS2 was. The only console we had to turn upside-down to have it read disks!
We have had countless reports on how shittily designed the Xbox 360 was. The only console for which we had to suspend the power supply from a string to keep it from overheating!
And by the way....that was the classic problem of the PSX, not PS2. The PS2 was more notorious for just giving random read failures. But consoles in general have always been horrendously unreliabl
Re:They're pushing the limits! (Score:2)
Re:Could be the end of playstation... (Score:1)
Sony could be holding back to make sure they were actually ready, rather than follow MicroSoft's strategy of getting out the door as quick as possible, which lead to few original games, lousy ports, buggy hardware, and a serious lack of support for their previous generations' releases.
Re:Could be the end of playstation... (Score:5, Insightful)
Between the awesome lead XBox 360 has been able to gain given its earlier release date, this may be the end of Playstation. The next-gen Playstation sounds like it is a potentially superior product. But on one side, there's XBox 360 and the potential release of Halo 3. On the other side, theres Nintendo Revolution and its very unique controller. If Playstation doesn't find something to set it apart from these other two consoles, I believe Playstation's days are numbered.
Class excercise:
1)Replace every instance of "xbox 360" with "dreamcast."
2)Replace every instance of "revolution" with "gamecube."
3)Replace game references with similar titles available for dreamcast just prior to PS2 launch.
4)Go searching for the resultant string in the archives of gamer forums and see how many matches you can come up with.
Re:Could be the end of playstation... (Score:2)
It's not an analogy. He's pointing out a fill-in-the-blank troll. (and Netcraft says my Xbox 360 takes 17 minutes to copy a file)
Re:Could be the end of playstation... (Score:3, Insightful)
True enough...MS is a lot stronger competitor than Sega was with the DC. And the other reply to you is correct; my primary objective was to point out the foolishness of the GP saying "this looks like the end of the playstation." I mean, the PS2 is still the top-selling console by a huge margin....it seems at the very least a bit counterintuitive to be reading Sony's eulogy.
But also, I think it is worth noting some of the parallels. The biggest one is failure in Japan....consoles (historically) just flat do
Re:Could be the end of playstation... (Score:2)
i like the [original] xbox for some reason myself. it serves a genuine purpose in my opinion and in terms of my gaming e
Re:Could be the end of playstation... (Score:2)
completely moronic (Score:2, Informative)
2) The 360 has set a record for most games sold per console up to this point. There are a TON of games released already with 9.0+ ratings. COD2, PD0, PGR3, GRAW, FNR3, etc. With Elder Scrolls
Re:completely moronic (Score:1)
Game ranking scores [gamerankings.com] ( Averages all the reviews out there)
Call of Duty : 90.1%
GRAW: 89.6%
PGR3 : 88.7%
FNR3 : 86.7%
PD0 : 81.7%
So, basically one game that's +9.0 on average (min 5 reviews). Don't be misleading.
Nobody in their right minds would buy the $300 one which lacks the HDD, so it really costs $400.
Re:completely moronic (Score:2)
Funny how just about every game you mentioned there is a sequel. How does the 360 stack up in the "games without a digit at the end" department?
Re:completely moronic (Score:2)
Re:In TFA (Score:1)
8) ???
9)Profit!!!
Re:In TFA (Score:1, Flamebait)
2) Under produced so that only 5% of the people who wanted one got one in the SECOND release.
3) No decent games.
4) that whole "broken" thing where you spent $800+ after waiting forever and it doesn't work. that went over REAL WELL.
5) did I mention that when it came out almost no one actually got one.
6) No decent games.
7) they were Microsoft. but of course, they can't help that....."
Hahahh. Soooooo Sony won't suffer fr
Re:In TFA (Score:3, Insightful)
Also, for the poster who said they're all sequels, who cares? You think the PS3 isn't going to have the same issue? Or the Revolution? Any launch is
Not a very good "Game Engineer" (Score:2)
The Xbox 360 is indeed, the most complex console to date, as has almost every console released, ever. More things going wrong with it? The only thing I've heard of it overheating of the PSU, mainly because of the decision to make it external (and poor design, at that) and people's inability to put it somewhere where heat would not build up.
It certainly isn't the "biggest console disaster ever" - as I understand it, the 360 is setting records for "games-per-unit" sal