Both Sides of Wii 560
Yesterday Nintendo released the official name for their next console. Formerly the Revolution, and now simply called Wii, reaction has been strong among gaming fans. A Brian Crecente article in the Rocky Mountain News looks at why Wii is bad, from a marketing perspective. Chris Kohler, over at Game|Life, looks at why Wii is good because of its iconoclastic nature. And, always happy to help with the irreverent, Games.net examines why Wii is weird. From that article: "We don't think Nintendo Wii is a truly terrible console name, but it's an uncharacteristically risky choice, even for Nintendo. We admire its simplicity and its playfulness (the two i's represent multiplayer action, you see). But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") and hardcore gamers will slam it ..."
Nintendo's Wii akin to Chevrolet's Nova? (Score:5, Insightful)
Also to note about Wii is that the logo looks very
All these jokes have been made about the name but on the manufacturer's site [nintendo.com], you'll find this little blurb: So you see, even they are aware of the puns that come with a name like Wii. Personally, I'm glad they chose something other than an old name coupled with a high number (Nintendo 64, Xbox 360, Sega 32, etc.) because that makes it sound like something where bitrate and technical specs are the only things that concern a gamer. And they're not. The thing that concerns me the most is if there's going to be games that I enjoy, Tetris did that with 16 bits so I welcome anything at any bit rate that provides me with entertainment.
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Insightful)
No. This is a classic example of when no one in the boardroom has the guts to say "Sir, that is a terrible idea."
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Insightful)
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:2)
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Interesting)
I think it's a dog, for what it's worth, but I suspect that among all of the arguments about the reasoning behind it, the one closer to the truth is that it surely does set it apart from the pack. Revolution was a totally generic name, a word utter
Originality in a sea of numbers... (Score:3, Interesting)
'Wii' is a strange choice for a name, but I bet you and I won't f
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:5, Informative)
Mitsubishi Pajero: "Pajero", in Spain means literally "wanker". No need for weird interpretations.
Mazda Laputa: Will be heard as "Mazda la puta", or "Mazda the whore". "Mazda" also sounds like a female name.
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:5, Interesting)
Re:And "jazz" is supposed to be better? (Score:4, Funny)
Ophelia: I think nothing, m'lord.
Hamlet: That's a fair thought to lie between maids' legs.
Funny you should mention Laputa. (Score:2)
Actually, Laputa is the name of the advanced civilization in Gulliver's Travels. It's debatable whether or not Smith actually new this meaning and intended it as a double entendre. The Japense aparently have no idea about this because the movie Castle in the Sky was named Laputa: Castle in the Sky in Japan. This obviously had to be changed in some markets.
Re:Funny you should mention Laputa. (Score:3, Interesting)
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Funny)
Fully agree (Score:3, Insightful)
The most horrible example to the opposite is currently among DSLR camera makers. Here are a hew model names:
d30, d200, 350d 30d, d70, d50, 1d, d1.
Two manufacturers: Canon and Nikon, with incompatible lens systems.
Now, based on names, try to pair which model is for which system - and ficure out which is the high- respectively low-end models for each system. Good luck.
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:4, Interesting)
That wont stop people making fun of it though. People make unfunny jokes about Apple's iNames all the time. The only funny iName joke, and it's only funny given the way people poke fun at the iName branding, was the "iWas assembled in Taiwan" printed on the underside of the original iBooks. Takes the humour out of it, knowing that the people that thought it up realised it was going to happen before anyone else had a chance.
I'm sure we can all look forward to the BuzzBox 720 Special Chuck Norris Edition Mk. II Xtreme fans making jokes about how stupid the Wii name is for the next decade.
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:2, Insightful)
So you're telling us your TV remote is motion sensitive?
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Interesting)
I hope they got it right this time, because the thought of another Power Glove scares me.
-Z
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:5, Insightful)
Necessarily defines how succesful it's followup will be. http://en.wikipedia.org/wiki/Nintendo_DS [wikipedia.org]
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Interesting)
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:2)
As for remote control style game controllers, the CDi and PS2 beat them (you can control games with the PS2 DVD remote, although it's pretty useless at it), plus games on digital TV services use a remote as well.
Motion sensitive controllers isn't exactly the newest either, AFAIK there have been a couple of arcade games that used them (including, naturally, a sword fighting one). Sega were apparently planning one for the Saturn for
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:3, Insightful)
Re:Nintendo's Wii akin to Chevrolet's Nova? (Score:5, Interesting)
Re:What if this is simply the Japanese name? (Score:2, Insightful)
Nope..."we" is not a native Japanese sound (Score:3, Informative)
Igor international? (Score:5, Informative)
Anyway, the only really thoughtful paragraph in any of the articles was from the Gamelife blog - and it was a quote from the comments to an earlier article: That's as good an explanation as any I've heard (in fact all the good speculation I've read about on not just this story, but just about anything recent, has come from random members of the public rather then the pundits)
Re:Igor international? (Score:2)
Alternatively, one might argue that the name is so awful that even the director of "Igor International" thinks it's a bad idea. Perhaps we can convene marketing experts from Mandriva, Ekiga and SplunkBase to discuss this further.
I think the bottom line, though, is that the Nintendo brand is so much stronger than any of its product names that they might as well just clear away from everyone else. Parents will just ask fo
Re:Igor international? (Score:3, Interesting)
Re:Igor international? (Score:3, Interesting)
I would just like to point out when Ford started churning out cars there was no need for horseless carriages. For many products (especially technology) it is not about an existing need, it is about creating a market. Once the market has been created a need will be established.
Re:Igor international? (Score:3, Insightful)
Re:Igor international? (Score:4, Insightful)
The very fact that a simple name is generating this much discussion is proof enough that marketing-wise, the name has succeeded in getting everyone to recognize it and ingrained in their minds.
I would like to see you do some marketing. Apparently, when people are talking a lot about your product, you consider that to be a failure. Everyone was talking about the name so much that they want Nintendo to say more about it. That's marketing genius right there. Nintendo has everyone in the palm of their hands. Usually people might talk about a name and come up with all sorts of rumors on why it is named the way it is. But now people are going directly to Nintendo, who while explaining the name, now also has a chance to throw in another word or two for the system. My bets are that if MS could have people coming to them asking "Why 360?" they would love it too. But no one cares. And we all know why Sony chose PS3. Ooh, it's the PS2+1. That's a name that will have familiarity but nothing more. Nintendo still has familiarity (Nintendo wii) but now they also have something unique but easy to remember (Nintendo wii)
Re:Igor international? (Score:5, Funny)
Every chat channel I've joined in today has spent all day making fun of it. Yes, it's good for advertising, but it looks like the general consensus is that most English speaking people are NOT going to go to a game shop and ask to purchase a WII!
I know I sure as hell am NOT going to say to the store clerk "Hi, I'd like to buy that Wii you have there."
What are they going to call the eventual portable version? Mini Wee? Pocket Wii? Wii Wii ??
Will Apple want to have their own branded version? iWii! A portable Apple brand! iWiiWii!
Who's going to have a Wii party? "Dude, let's hook up our Wiis".
"Dude, I am so tired.. I was up all night playing with my Wii."
"John, can I see your Wii?"
At least there is a bright side.
It's not "Wii-NES."
We hopefully won't have a game named "Super Mario Wiiiiiiiiiiiiiiiiiiii!"
You can play with your friends, and you can play with your Wii, but don't play with your Friend's Wii.
Re:Igor international? (Score:2)
There is a difference?! How can you tell?
Re:Igor international? (Score:2)
No, it's pronounced "eye-gor"
Re:Igor international? (Score:5, Insightful)
Wii as in 'we'
Wii as in "Wee"
Wii as in "Whee!"
Wii as in you "pee-pee" you imature fools
The biggest problems people have with the name Wii is that it does not bring up any images of playing games and it does not have a 'Mature' or 'Masculine' name; and I think that is the whole point. Calling a system XBox is about the same as naming your system the "Xtreme-Uber-Leet Box (don't play this you foolish woman or casual gamer)" which was what Microsoft was going for, they were trying to attract the hard-core gaming market. Wii is supposed to be a contrast to the (hard-core sounding) XBox and the (Technical sounding) PS3 by being very feminine sounding and very inviting.
Wii is a terrible name (Score:5, Insightful)
See what I did there?
Re:Wii is a terrible name (Score:2)
In a matter of minutes, Nintendo turned the revolution into a laughing stock. Look on the net. ytmnd alone has 4 pages of wii jokes and that was within 6 hours. Maybe their thinking it's free publicity or something.
There was no reason for Nintendo to change this name. Revolution was a good name. someone here suggested Gamecube Revolution and thats ok. even Super Gamecube would have been better than Wii.
I
Re:Wii is a terrible name (Score:2, Insightful)
Homonyms are not confusing, mind you... (Score:2, Interesting)
Probably not.
Marketing will probably pronounce it the english way.
But people probably not. W in French is pronounced like v.
I can't think of a word with two consecutive 'i'.
It could be pronounced like vie (life), or maybe a long i.
Probably a long i. Be it pronounced the english or the french way.
Therefore no confusion with yesss or lifffe.
And there are lots of homonyms in every language anyway, people don't get confused, it's just useful for puns...
Re:Homonyms are not confusing, mind you... (Score:2)
No.
"WC" is the only thing where we pronounce it like v.
Actually, I can't even think of any french word that wasn't borrowed from english that has a W in it, so whenever we ever use it, we pronounce like in english.
And indeed, Wii does sound the same as "oui" in french.
Re:French pronounciation of w : an open discussion (Score:5, Informative)
But the most commonly used words with W in french are pronounced roughly like in english: sandwich, wifi, clown, interview, watt, etc.
"wagon" and "wisigoth" are not employed very often (unless your work is related to trains, you're not going to talk about wagons very often)
When we see a W randomly put in a made-up word, we're intuitively going to pronounce it like in english, not v in any case
Re:Wii is a terrible name (Score:3, Funny)
Re:Wii is a terrible name (Score:2)
The product is eseentially called the Nintendo Yes.
It could have been worse.. (Score:5, Funny)
Re:It could have been worse.. (Score:2)
Re:It could have been worse.. (Score:5, Funny)
Yes, the moment they start having the same problems that the 360 saw around release, we'll be talking about whethere Koch is releasing enough Wii.
Reaction among sony has been strong too.. (Score:5, Funny)
Wheeeeee! (Score:2, Redundant)
Nintendo should hire Threebrain for their marketing program [threebrain.com].
Re:Wheeeeee! (Score:2)
Re:Wheeeeee! (Score:2)
How did I get up here goddammit?! (Score:2)
"Wii! That's what you say when you're having fun: you refer to yourself and some other people." [ytmnd.com] -- Mitch Hedberg
Obligatory (Score:5, Funny)
New Nintendo Controller Name (Score:3, Funny)
?
Re:New Nintendo Controller Name (Score:5, Funny)
You must have missed yesterday's meeting. Wii-Wii is what you play with when you connect two of them together. The controller is going to be called the Wii-mote[tm]. Wii-li.
(Wii are not amused.)
Depends on how they spin it (Score:5, Insightful)
If the ads seem goofy and childish, it will resonate against those qualities already represented by the name itself.
However, if the ads are sleek and classy, and the logo is clean and simple (which looks to be the case), then the "Wii" thing could be spun off as "it's cool to be a kid again."
I expect the latter case, of course, and I imagine an ad campaign similar to the DS. At the end of each commericial, if a child's voice whispered "wee" in sort of a mystical way, it would do wonders in changing the perception of the name.
attention whoring (Score:5, Interesting)
Why oh why do people care? Hardcore
Uh, yes and no... (Score:2)
For example, imagine the feeling you get when you get the latest in a great RPG series or other gaming franchise that you've watched grow for years and years (like Final Fantasy). Now imagine getting your
Wii are not amused (Score:3, Funny)
Although Michelle Wie [wikipedia.org] would be a natural celebrity endorser.
Wonder if they'll have a normal version and a deluxe version. You know, the "royal" Wii.
Re:Wii are not amused (Score:2)
Back in the day... (Score:5, Insightful)
Re:Back in the day... (Score:2, Interesting)
I seem to remember another device [apple.com] that had a name which everyone chastised in the begnning. Give it time people.
I remember it too [wikipedia.org].
So how do you pronounce it? (Score:2)
Either way, someone is cracking some smoke.
Stupid Jokes (Score:5, Funny)
Feel free to add your own
Re:Stupid Jokes (Score:2)
Petition! (Score:5, Funny)
Hard time.. (Score:5, Insightful)
That didn't seem to stop Pokemon.
Dealing with 5 stages of wii grief (Score:3, Interesting)
Hold on. (Score:5, Insightful)
Two stories in two days on Slashdot about the name alone - first one got almost 1000 replies.
Blog articles are popping up left and right about it.
Even months from now, when you hear the name you'll smile or chuckle - because you think the name is funny, because you think it's refreshing, because you think it's colossally stupid and find it amusing that a company can make a mistake this big. In the meanwhile, the names "PlayStation" or "XBox" will just elicit a shrug.
Already - in one single day - Nintendo has managed to set itself apart from its competitors, and generate a huge amount of buzz about its console - without a massive ad campaign or billions in R&D. Just by releasing three letters to the public.
So, remind me again... why is this name bad?
Re:Hold on. (Score:2, Insightful)
Re:Hold on. (Score:2, Interesting)
1: If you need to explain a name; it's bad.
2: If your name can be easily insulted; it's bad (ask parents how careful they are with kids names).
3: If your name is hard to pronounce, or can be confusing to work out how to pronounce on sight; it's bad.
4: If your name doesn't convey what the product is, and it's going to be used on its own; it's bad.
5: Finally, if you know it's going to be bad, yet you still release it then defend it; it's
Re:Hold on. (Score:3, Insightful)
SCO sometimes had two articles a day on the Slashdot front page, and that didn't help them. I fail to see how discussing Nintendo's horrible marketing decisions somehow translate to positive buzz.
So, remind me again... why is this name bad?
Because nobody will know how to pronounce it. Because soccer moms will be trying to spit out this weird combination of letter
Thats it Nintendo... (Score:2, Funny)
You Win the Prize!!! [gwally.com]
Why release the name this week? (Score:4, Interesting)
1) having Revolution plastered all over their booth and then changing the name mid-show would be a bit of a marketing idiocy/expensive gesture
2) it would completely overshadow EVERYTHING else they had to announce even though it is a fairly minor thing compared to real games, new controller quirks, playable systems
3) they know it sounds stupid, but they want you to get it out of your system before E3 so that you concentrate on the above (real games, new controller quirks)
This is smart. I like the name but I think it works as a logo, and as a product name, and a trademark, but it's just not something I am going to vocalise. I am going to pronounce it wrong.. Why Wi Way whatever. Or just say Nintendo like I always did for every other Nintendo console.
Negativity:
4) regarding 2, this could mean that besides Zelda and some spurious announcements and a playable system they have sweet FA to show at E3 besides officially confirming a lot of stuff we already read on rumor sites.
They secreted a mentioning the DVD attachment, I wonder if they will show it.. E3 should be the place where, now that we know the name, and we have gotten bored of how Zelda looks (and plays with the Wii controller maybe) we see exactly all the crap that is going to be launched this holiday season..
Oh! It just came to me. This console is gonna fucking ROLL off the shelves in Scotland. It's small, it's cute, it's Wii like a bairn
good or bad name, I think they got it right (Score:2)
Jimmy, go play with your wii wii (Score:2)
-Eric
Those ellipsis... (Score:5, Funny)
whereas the full quote from TFA reads as:
That's quote some selective ellipsing/ellipsissing/ellipsiation going on there.
Three SKUs available (Score:2)
(Old SNL reference for those who didn't get it)
Did they do it on purpose? (Score:5, Insightful)
There was an interesting idea brought up in a forum post somewhere else, and I don't recall where, yet the headline went like this:
"Hard core gamers: Do we matter anymore?"
And the second I saw it, I knew the answer:
No.
Gaming, to use an idea that would make Mr. Rogers cringe, is becoming more and more like the movie industry every day. Not in scale or stars, yet in history. The industry was first introduced with small players, making games out of their basement - like initial movie makers with their "moving cameras". Then came an era of competition and explosion - then the conglomerates came into being, and they started to get movie making down to a science.
People complain that movies are all "the same", yet the fact is this: movies sell. Yes, they're going into a slight downslide right now, yet I'd argue that's an issue with technology (home theaters more comfortable and convienient than movie theaters - look at how studios make more money from DVD rental sales than blockbuster sales). yet movies, as bland as they are, make money. They make a shitload of money. They make so much fracking money it's not funny, because they have the formula down.
Was "Momento" a better movie than "The Matrix"? I'd argue it was - yet it didn't follow the rules. It was harder to think through. It didn't challenge. People could watch the Matrix with it's biblical allusions and get the surface story - kick ass people in leather, yeah! Or get the subtext. In "Momento", you had to think the whole fracking movie, and work to understand it.
Nintendo gets this. Look at the games they've been releasing. Is "Pikmen" a good game? I liked it. yet it's not selling nearly as well as "Tetris" or "Brain Age" or "Nintendogs" - the latter are games that you don't have to think about (insert irony about "Brain Age" here). yet these are games that a) did not cost a lot to make, and b) could be played by anybody with more than 5 brain cells. Are they fun? Sure - Nintendo gets it: the hardcore gamers don't make them money. Armies of teenage schoolgirls and their parents do.
What does this have to do with Wii? I think Nintendo, in a way, is making a statement. To hard core gamers, they're saying "This is not your world. There will be things for you, for those who look past the name. yet we are establishing here and now - this system is not for the 'hard core'. This is for all of the girls and grown ups out there who don't get 40 button controls, who will look at the word 'Wii' and go 'Oh, that's interesting.'"
Look at their plans for porting: almost none. EA had an interview where they said they were all yet forced to rewrite games from scratch for the Revolution/Wii because of the difference of power and controller. Which is what Nintendo wants. Let Sony and Microsoft fight over almost exactly the same games and who's cock is bigger in the "HD-DVD versus Blue-Ray" fight. Nintendo will do what Sony did - offer a DVD player that also plays a ton of games that people can pick up and go "Oh, Mario. OK - I move this way and jump. I can do that", while the "hard core" will either look at the name and say "Wii is lame", or will look at the game lineup and go "Turbo Graphix? Sweet - hey, Phoenix Wright Wii version! Neat!"
I don't know if it will work. Or, it will probably work in Japan the way the DS all yet killed PSP sales. (As Tim once said, every time someone finds out how to do something fun with the PSP, Sony releases a patch to break it. Or, something like that.) It probably won't hurt the Xbox 360 sales, since for all the money it's losing it's supported by a monopoly that hopes for more, and PS3 sales probably won't matter because of the Wii.
Yet I think that Nintendo did the name on purpose, knowing it would piss off the "hard core". I'll probably get one, because I've got 3 kids and a wife who only plays "Tetris" and "Brain Age" (I leave the DS at home for her to play while I'm out working - which will be my excuse for why we need to buy a DS Lite when it comes out
(Shrug.) Guess we'll see more at E3.
Re:Did they do it on purpose? (Score:5, Insightful)
Devil may cry is very much a hardcore game. It's not an easy game to pick up and play for newbies, and it only gets worse as you go on. DMC sells extremely well, hence there is a market.
Ninja Gaiden - same deal.
Mario kart - It's the complete and utter opposit. It's easy to play, it's fun for everyone and most of us hardcore players have grown up with it and love it. This is where I think Nintendo will go, because that's exactly where they have always been. They make fun games for everyone, not just the "ZOMG WE'RE HARDCORE" (like Microsoft failed to do) or the jack of all trades (which the PS2 tried to do).
Nintendo will honestly just sit down and go "Okay, how do we make people enjoy playing our games?" and then they'll probably use Mario in there some where. I'm a very elitest guy (Hey it's Slashdot), but I adore Nintendo and have since I first got my gameboy (all those years ago). Nintendo want people to have fun and enjoy themselvs, if these "hardcore" people don't get that, then I refuse to call them gamers. They're fashion whores with a game fetish.
Nintendo's current UK marketing compaign has 2 sides. One side is more or less a happy woman playing animal crossing and just enjoying herself. Being very careful and such. The other is basicly a guy going "PSST FONDLE MY DS BITCH!". So they really do have both fronts covered and I doubt it'd change any time soon.
Don't think Nintendo are shutting out the "real gamers" or that we don't matter. Nintendo are making fun games for everyone to enjoy, the "hardcore" has decided that being "cool" is more important than fun. The hardcore turned their back on Nintendo when they decided that having fun with Mario was too childish. Nintendo just kept making excellent games with the same characters they always have.
And the multiplayer link will be called... (Score:2)
Re:And the multiplayer link will be called... (Score:2)
Re:And the multiplayer link will be called... (Score:2)
The business of naming (Score:4, Funny)
It's a little old (circa 1999), but Salon's article "The name game [salon.com]" -- a look inside the "identity firms" that come up with so many of the weird names that are floating around these days -- is worth bringing up because it's just so freaking funny.
Read the whole thing, it's worth it.
Live and learn (and learn to love) (Score:3, Insightful)
Despite the penis and urination jokes and the inevitable puns, the name could work. I would still prefer that Nintendo choose something else (or just switch back to "Revolution"), but something that others stated yesterday made sense: Nintendo could call it "ShitInABox" and it would still have great games, which is the entire reason you buy any console.
I'm still worried about public reaction, though. The foreign-sounding name, combined with the various jokes and sound-alike meanings, could be enough to throw off the non-gaming public, the parents and adults and girls that Nintendo is supposedly trying to reach with this console.
The overall reaction to this will likely turn out just like Legend of Zelda: Wind Waker. People will initially hate, hate, hate it. ("This isn't what they gave us at E3 2000!" "Revolution was so much cooler!") Then we'll look at some screens and play reviews in magazines and soften up a bit. ("Well, the art does look good..." "Well, it does have some awesome looking games...") Then we'll actually get one and wonder why we ever doubted Nintendo. Of course, there will be those who will refuse to accept it, but that's common to everything (just look at the Amish).
I still plan to buy one, but I don't think I can go on calling it "Wii". Talking to friends about your "Wii" is just too unnerving. I'll do my own little personal arrogant "refuse to change" thing and continue to call it "Revolution", because that's frankly what it is, in my opinion.
Wii mean nothing. But, at the very least, I can say "A WIINER IS YOU" at the end of matches on this console.
It's going to end up being called... (Score:3, Funny)
"Hello. Do you have any Wiis..." (trails off)
"Any what, sir?
"Wiis" (quietly)
"I'm sorry, sir, I can't hear you."
"Wiis! I wanna Wii" (loudly)
"Washroom's at the back of the store."
hmmmm.... (Score:2)
Hello World (Score:2)
Pee Ess Three?
No problem.
Wii?
Piss! HAHA OMFG you said P!SS, ROFLMAO?
Strange, isn't it?
Obvious tactic. (Score:2)
I cannot believe there is anybody out there nay-saying this move. Nintendo, by changing the name to something “controversial” has just drummed up more buzz than the “coolest-name-evar” could possibly generate. Every so-called analyst and commentator who is weighing in on this misses the point: it has nothing to do with being a good or bad name but everything to do with forcing it into our collective consciousness. Wii will always be with you now.
Can't pronounce the name (Score:4, Insightful)
I think the biggest issue is that the name is not easily read or pronounced; many will likely read it out as "why". The fact that they have to tell you that its pronoucned "We" is a bad sign, product names should be straight-forward and to the point.
I agree the two "i"s and people playing together, as in "we" is clever, but that gimmik is quickly going to fade. The concept is very akin to Intel's Viiv (which I'm still not exactly sure how its pronounced), however good solid names that are easy to remember are far better then gimmicky names that are hard to read.
Also, "we" has too many conotations in different languages that are going to be much stronger than a game console, "we" as "oui/yes" in French, "we" as in pee, "we" as in small, etc. By far one of the worst product names in recent history, but they sure have gotten quite a bit of press from it.
Terrible grammar. (Score:2)
What will companies do next to destroy our already fragile grammar? The Sony Yu? Microsoft's next venture, the Ai (Pronounced as "I")? The Mi?
when everyone speaks english the world will explod (Score:3, Insightful)
also, that graphic will scale well, and could be shortened to just the w anyway.
i'm sold.
I wonder (Score:2)
Because even if I think the name is kinda awkward, I KNOW I want one.
Marketing GENIUS (Score:2, Insightful)
1) The name is simple, easy to remember, and sticks out like a sore thumb (which for marketing is good).
2) The fact that it's as weird as it is/initial reaction is "wtf" means LOTS of FREE publicity for Nintendo. Before this, NOBODY was talking about the system--there were a few
Says "multiplayer" instead of "controller," mostly (Score:3, Insightful)
You can see what Nintendo's thinking, anyway: "We" recast with a double-whammy of the "i" thing -- iMac, iPod -- on the other end of the name. This is a name Nintendo would have chosen in order to play up the networked, multiplayer side of the new console.
If they had thought the controller needed to be emphasized, you'd maybe have something about "motion" or "kinetic" in the name. Seems like they didn't need to accomplish that, though, because basically anyone who's at all interested in consoles knows that about their new machine. So, use the name to play up the thing that's not gotten so much attention yet.
(Compare it with Microsoft's leaden touch: "X-Box Live." Implying that when you're not in multiplayer, the games are, what, dead? Nice.)
The other thing to say is that this industry is one of the few that could stand to run ads laughing at itself -- and the other consoles don't do that good a job of that. Both the XBox and the Playstation go with pretty macho adverts. I think of the 360 release and all the reviews were about how awe-inspiring King Kong's graphics supposedly were. Roar! If Nintendo makes some fun with its own name, suddenly people are laughing with them instead of at them. Don't believe me? Think of beer commercials. If any industry can do that, it would be one that makes games, right?
You would think.... (Score:2)
Hardcore Gaming (Score:2)
Decoding the press release (Score:2, Funny)
>>As in "we."
So the first thing you have to do is explain how your new product name is pronounced? Dud.
>>While the code-name "Revolution" expressed our direction, Wii represents the answer.
Um, you "answer" a question. You don't "answer" a "direction". This doesn't make sense.
>>Wii will break down that wall that separates video game players from everybody else.
No it won't. Humans are tribal. The thing that separates gamers from others is GAMERS. We like it that w
We need a 4th article (Score:3, Insightful)
But maybe it's just me.. a lot of people seem to think that 'hard core gamers' will respond better to a name like "TEH SUPAR XTREME GAMING FRAMEWORK" or something.. I find that annoying, maybe I'm out of touch..
I, for one... (Score:2)
Even in games like Halo 2, you can kneel down and keep punching your dead opponent. Heck, the entire concept of GTA is like this. How many people play GTA for more than an hour before just going on virtual rampages, trying to get as many stars as possible? Your masculinity may hide it, but deep inside, you're crying out "Wiii
Name reminds me of AC's Wi Flag (Score:3, Interesting)
The Wi Flag was a peculiar problem in the early Asheron's Call codebase that seemingly afflicted one paticular player, named Wi. Basically mobs zeroed in on him no matter when he showed up in an area and no matter who else was there.
A little history about the flag is here,
http://www.vitaerising.com/modules.php?op=modload
and then the fix for it came along here..
http://www.vitaerising.com/modules.php?op=modload
So I guess Nintendo is not worried about turning off all of Asheron's Call current and former players
A long historical tradition of dumb names (Score:4, Insightful)
* Super Nintendo Entertainment System - Ok, I understand the need to maintain "a strong brand identity". But this is really just a copout versus coming up with a more creative name. Their ads were even worse: "Now you're playing with power... super power." Was it any wonder that the Sega Genesis (which had some great games of it own and I consider the best console name ever) had more "cool factor" going into the early 90s?
* Super Scope 6 - If you're wondering, this was the software that came with the bazooka-version of the lightgun for the SNES. Never mind the fact the gun itself was completely unwieldly -- the decision to make the name of the software roll off the tongue (Super Scope 6) made everyone forget that the Super Scope was supossed to support a bunch of games. Since everyone associated the gun with the 6 relatively crappy minigames it came with, no one thought to look for 3rd-party software that supported it. I think a total of 3 "full games" supported the thing.
* Game Boy - Immediately shot down as being "sexist", Nintendo Power held a contest to design your own and half the entries used the words "Game Girl". To this day they're still trying to get Game Boy moniker out of peoples' heads (to your non-gaming buddies, do you call your DS a "Nintendo DS" or "like a Gameboy")?
* Virtual Boy - Ditto. And add the fact it wasn't really virtual. All it was doing was drawing red lines a few inches in front of your eyes and giving headaches.
* Nintendo 64 - This began a line of consoles with relatively good codenames but terrible console names. Ultra 64, while derivative of Super Nes, at least had a "cool" element to it. Killer Insinct for the arcades even touted "Coming soon to the Ultra 64!" Nintendo instead decided to go with the incredibly bland Nintendo 64 and a gave it a suitably stupid Escher-like logo (which Rare's Conker amusing destroyed in Conker's Bad Fur Day). Again, wonderful games -- terrible name.
* Gamecube - Original codename: Dolphin. Exudes intelligence, the ability to swiftly get around competitors. Final name: a plastic block. The ads picture a bunch of gang-like teenagers walking the streets and then cut to a cartoon Advance Wars-like game. Huh? Although it could've been worse -- one of the final designs called for a star-shaped plastic fins and the name "Starcube". Picture the Disney PC for 4-year olds but in your living room. Again, incredible games -- dumb system name.
* Nintendo Wii - Original codename: Revolution. Gives off the vibes of doing completely new things (the controller) and harkens nostalgia for when Nintendo turned a hobby into a multibillion dollar industry in the 80s (NES, SNES, etc. emulation). Final name mirrors a number of terrible Japanese names. In particular, I'm reminded if Vaio and Wega from Sony. Wega, in particular, is actually supposed to be pronounced "vega". Why they didn't just stick the V in there is anyone's guess. Revolution would've been a brutally cool name but instead they decided to wreck it.
Again, I'm not saying anything against the games themselves -- they're incredible. Bottom line is Nintendo should fire their marketing department and hire the guys from Sega, Microsoft or even Sony.
Re:my parents will have no trouble pronouncing it (Score:2)