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Intel's Guerrilla Marketing, Second Life Mashup

Posted by kdawson on Fri Oct 13, 2006 04:16 PM
from the live-from-NYC-and-SL dept.
Intel Games Hardware
AmadeoDonofrio writes, "Intel has lunched a unique guerrilla marketing campaign for their new dual-core processor. They asked world-renowned virtual builder Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual-core chip. What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works. The web site is a mashup of technologies including side-by-side live video feeds from a web cam in the window, and her SL point-of-view. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12-hour segments hosted by YouTube. Is Intel pushing their marketing to extremes by utilizing all these free online services to promote their product? Or is it good publicity for all parties involved?"

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[+] Coldwell Banker To Sell Second Life Properties 175 comments
Dekortage sends news of what may be a new development in the attempted mainstreaming of Second Life. We've seen plenty of examples of real-world news media, politicos, and PR campaigns setting up in SL. But so far most of this action has been about first-life organizations trying to gain real-world publicity by their forays into SL. CNN is reporting that the real estate firm Coldwell Banker is moving into SL for the purpose of selling and renting in-world properties. From the article: "Coldwell Banker has bought extensive tracts of property on the central 'mainland' of Second Life. (Most companies own 'islands' scattered all over.) It subdivided this digital land into 520 individual houses and living units, half of which it will sell and half it will rent... 'A small number of land barons mostly control real estate in Second Life, and we thought we could bring real estate to the masses,' [a VP explained]."
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Intel's Guerrilla Marketing, Second Life Mashup 25 Comments More | Login /

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  • I wish (Score:2, Insightful)

    by xylo36 (1000020)
    that "mashup" could have been included a few more times. Then I would truly have a good idea of what technologies are being used.

    • Re: (Score:2)

      by Tackhead (54550)
      > that "mashup" could have been included a few more times. Then I would truly have a good idea of what technologies are being used.

      Tried that with the one involving the Cessna and the apartment building, and people looked at me like I was kinda weird.

  • What's better? (Score:2, Funny)

    by justinbach (1002761)
    Gorilla Marketing, or the Chewbacca Defense?

  • Hipcast? (Score:4, Insightful)

    by Enoxice (993945) on Friday October 13 2006, @04:23PM (#16429581) Journal
    This isn't entirely on topic, but I guess I'm just behind the times on techno-buzzwords.

    What in the hell is a hipcast? Is it a podcast under a different name to avoid apple's wrath?

    • Re: (Score:2, Informative)

      by jandrese (485)
      It's not a buzzword, it's just a product [hipcast.com].

      Man, all of this stuff in Secondlife is really cool, but I wish they'd improve their technology before we start seeing a lot more of this stuff. SL runs like a dog even on high end computers with fat broadband co
      • Isn't that part of the point for Intel?

        "Look at this! Buy a computer built around our new faster chip and your Second Life experience won't be running so dog slow!"
  • I think I overdosed on Web 2.0 just from reading that summary.
  • Honest question... Can someone explain to me what it's doing that's got all this attention? It seems like a really advanced MUD or MOO to me...

    • Re: (Score:2)

      by Knara (9377)

      It's a graphical MUSE/MUSH. It is pretty cool. Except apparently it's overrun by furries, which is a big downfall of the system.

      It gets a lot of hype probably because they've got a good marketing department. As slashdot says if you look for a new arti

    • Re: (Score:2)

      by mandos (8379)
      I think you got it exactly with that summary. Like what, Legend of the Red Dragon, but no overarching fantasy plot, just user created content.

      I wonder if when we do discover new inhabitable planets, and a way of getting there, this is the sort of way that

      • Re: (Score:2)

        by El Torico (732160)
        I'm 43 and initially I was completely baffelled, so I looked at the Second Life web site. It appears to be exactly that, a MMORP, which I guess is like playing Sims Online.

        As for this "event"; it's just some cute marketing hype. Does anyone have a Second

      • Re: (Score:2)

        by QuasiEvil (74356)
        Yup, them young whippersnappers are starting to confuse and enrage me again... Get off my lawn! (Or at least mow it and I'll give you a quarter and some fresh cookies.) Okay, so I'm only 29, but I'm starting to feel ancient.

        I play a little WoW from time

  • Inevitable (Score:3, Insightful)

    by Hijacked Public (999535) on Friday October 13 2006, @04:29PM (#16429663)
    This is really only 'extreme' because it is being done on the internet via a relatively new service. Anyone who built a free video sharing service without realizing that it might one day be used to deliver advertising hasn't been paying attention.

    For as long as there have been people with stuff to sell they have co-opted anything they could get their hands on to advertise. Roadside signs, barns, telephone poles, bumpers, hats, t-shirts, asses, airplanes flying around dragging banners behind them. Hot air baloons, can coolers, junk mail. Sneaky anthropomorphic dogs. Sheep with numbers painted on their sides. Phone calls to your house. Etc, etc.

    Advertising, even slick inline contextual advertising, has been around for a long long time. While that may not mean it is a good thing, pretending that it is new or that one specific company has 'gone too far' misses the big picture.

  • Second Life isn't multithreaded (Score:4, Insightful)

    by jafuser (112236) on Friday October 13 2006, @04:31PM (#16429687)
    This might actually have made some sort of sense if Second Life were capable of utilizing a multi-core system.

    Too bad it isn't.

    • Re: (Score:2, Offtopic)

      by Cloud K (125581)
      I thought that was quite ironic too. Not only is SL only single threaded, it's *extremely slow* on dual core systems. If you go into the secondlife.exe service in the task manager and set the CPU affinity to just 1 core, the framerate rockets (it about t

  • I think what we all want to know is... (Score:3, Funny)

    by markov_chain (202465) on Friday October 13 2006, @04:33PM (#16429721)
    Does anyone have any pictures of this broad? Is the hot?
  • ...including Slashdot. Makes me wonder if the poster received free Intel hardware.
  • Guerrilla Marketing? Forget that! Let's start with "regular" marketing. Anyone else find that Intel Core 2 Duo TV commercial with the dancing posers annoying and pretentious? Just watching it makes me want to buy something else. Sigh, perhaps it's just
  • So what if Intel is making broad use of free publicity? Companies have been doing this for decades. If YouTube and other companies don't like being use for blatent publicity by third party companies they should adjust their business model and terms of serv
  • What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works.

    That's a lot nicer working environment than some of the dark hell holes that I worked in as a professional game t

  • Injured by buzzword shrapnel (Score:5, Funny)

    by kahei (466208) on Friday October 13 2006, @05:24PM (#16430417) Homepage
    Guys, guys! I'm talking to you, guys, the Web 2.0 guys over in the corner there huddled round your 5th generation mobile phone. Yes, that means you, with the blond goatee!

    Okay, now I have your attention, I have instructions for you. Yes, you _do_ have to obey. Otherwise I'll take away your black iPods and send your girlfriends back to Japan. Yes, scary huh?

    Now: STOP USING THE TERM 'MASHUP'. If you _must_ use it, use it in its original (musical) sense. On NO account use it again and again and again just to mean 'broadcasting substandard content from a stupid location'.

    Okay, did you all get that? Good. Now go away somewhere and spend your parent's money. Bye! Yeah, I love you too!

    Twits.

      • Re: (Score:2)

        by Mad Merlin (837387)

        You get the benefit of haveing all the os threading be done on the other core so even single threaded apps will see a benefit next to a single core system at the same speed.

        While this is a popular belief, it's not really applicable. The OS is doing just

    • Re: (Score:3, Informative)

      by presearch (214913) *
      Wells Fargo pulled out in less than a month and moved to Active Worlds.
      I suppose that banks don't like excessive downtime in marketing campaigns.
      Linden Lab still hypes them as a customer for some reason.
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