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PS3 Japanese Estimates Down, No 360 Price Drop

Posted by Zonk on Tue Oct 31, 2006 11:30 AM
from the bad-for-both-worlds dept.
There are unhappy gamers on a couple sides of the console wars today. IGN is reporting that Japan's allotment of 100,000 PS3 units will actually be more like 80,000. From that article: "The lack of digits in that number is even more staggering when you consider that the PS2 sold out of nearly a million units when it launched back in March of 2000. Having lived through a few weeks of attempting to obtain a PS3 pre-order, we're not too surprised by the lowered shipping numbers. Allocations disappeared quickly at online retailers that were brave enough to start pre-order programs. The online arm of media retailer Tsutaya ran out of units in 6 minutes according to Nikkei (it felt more like 1 minute to us)." Meanwhile, the Seattle PI reports that Microsoft has once again denied the possibility of a 360 price drop any time soon.

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saintory writes to mention a Dallas Morning News article about Gamestop's annual new product conference. Employees and new vendors were given a chance to take a look at the upcoming next-gen consoles, and a few details about the Wii retail strategy were revealed. For example, Gamestop will be the only place to demo the Wii prior to the November 19th launch. More frustratingly, "GameStop has not yet decided when, or even if, it will offer pre-orders for the new systems ... Last year, at the launch of Microsoft's Xbox 360, GameStop accepted more pre-orders before Christmas than it was able to satisfy. Microsoft's manufacturing problems turned into GameStop's angry customer problems. 'We did learn a lesson last year,' said Steve Morgan, president of GameStop. 'I think the lesson is caution and optimism at the same time.'" Update: 10/03 18:20 GMT by Z : Okay, there is *some* pre-order news. I was told last week to contact the Gamestop folks today (Tuesday) for details. At least at my local Madison store, they're going to be accepting preorders as of Monday the 16th (two weeks from yesterday). One would assume they're not some sort of 'rebel' store, so this is probably along the lines of what we can expect nation-wide.
[+] PS3 Pre-Orders Came and Went 230 comments
Warlock7 writes "Well, it's official. The pre-orders have begun ... and mostly ended. I just got mine ordered and four hours later there are already units on eBay. Some acutions have already gone north of $1000 USD. The guys at EBGames told me that the most units going to any one store was 36 and that there were an average of 8 units being distributed to each store. The one I went to reported that they were going to be getting a total of 16 units. They waited this long to take pre-orders because they wanted to be sure that they weren't going to get burned like they did for the XBox 360 launch." The reports from across the internets are varied, with long lines netting nothing for some, and others reaping the sweet rewards.
[+] Playstation 3 Sells Out At Japanese Launch 250 comments
s31523 writes "With its high price tag and stiff competition the PS3 was a gamble. Based on the reaction in Japan to the game console's release, there might be a new hot toy on everyone's Christmas list here in the states. According to the article there were 100,000 units [Z: actually, only 80,000 units] available and all were sold out in record time. There are 2 configurations currently offered, a 60GB WiFi enabled box and a 20GB non-WiFi box. The Japanese price for the lower end system is considerably discounted vs. the system to be released in the States." For a look at launch day, Kotaku has photos taken by Sony's Phil Harrison on the streets of Tokyo.
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  • ...they run out of batteries for controllers?
    • Re: (Score:2)

      Nah, they have plenty of them, just the smoke really messes up the boxes and ticks off the retailers.
  • price (Score:2)

    Considering the price of the PS3, I'm not surprised Sony expected a lower turn-out, and I'm not surprised MS is holding on the price of the Xbox. What I am surprised at is that anyone else is.
    • Re: (Score:2)

      TFA/S says nothing about Sony expected low turn-out. It says everything about component shortages, though. They aren't shipping fewer because they won't sell, they just can't make them fast enough, even with all the bad press lately.
      • I'm sure, if Sony had wanted to, they could've spent many millions on new facilities and ramped production up to the point where a million units would've been available. But that would've been a risk, considering the high price of the unit (which might've
        • Re: (Score:2)

          Even the summary states that preorders sold out in six minutes, which indicates anything but a low demand!

          The total number of available PS3 preorders is tiny, because there is so much confusion over how many units will be available.

          • Re: (Score:3, Informative)

            A supply of 80k units for the entirety of Japan is ridiculous. Even the Xbox would have managed to sell out of that.

            According to a GameSpot article [gamespot.com], launch-weekend sales of the Xbox360 in Japan were reported between 41,817 and 62,135 units, out of an est

    • They would have easily sold at least 500K (half the amount the ps2 instantly sold out of on the first day) on launch day no matter the price. The places that offered online pre-orders in japan were out of units within 6 minutes.
  • Nintendo fans report feeling "alright" about the current turn of events. As one astutely commented, "Meh."
  • ...Sony giving away vouchers for a PS3 on launch day for when one becomes available so they can bump up the initial sales figures.
    • Re: (Score:2, Interesting)

      Nintendo is the only one that goes by sales figures. $ony and Micro$oft go buy units shipped. Probably not a huge difference but it is worth taking note of.
  • by kinglink (195330) on Tuesday October 31 2006, @11:43AM (#16659491)
    We aren't going to ship 4 Million, we're going ship 2 by the end of the year
    We aren't going to ship to Europe until March.
    We are dropping the lower priced system's price by 10000 yen(or so) in japan but we're not scared
    We aren't going to be able to make the launch numbers.

    Jesus, could they be any stupider? Now they are running advertisements for the PS3 on TV. what? Do they think they are going to get more interest with a doll in the ad rather then showing game play? The simple fact is they want people killing each other to get the system, and it's just not happening. They can't sell more than they are shipping, and that's already low, but they need people to drool so much they aren't picking up a 360 instead. What's worse, those guys who preorder or who will go the distance, probably have a 360 at home so while they gain market share, they aren't getting the 1 system families.

    The PS3 has been a huge mistake every step of the way, and just when you think it is over.... it's not.

    Hell I wouldn't be surprised if the systems don't boot up or immediately don't work, Sony's track record wasn't great, but the PS3 makes me think there was a mandatory lobotomy of all Sony management.

    And this doesn't get into the fact that Sony's advertising diversion is.... well if Management got lobotomies, they got headectomies. Their advertising isn't just weak, it's ineffectual.
    • Jesus, could they be any stupider?

      Enough said.
        • Re: (Score:2)

          I don't have an Oxford American Dictionary, but my OED, Webster, WordNet, and Random House all disagree with that.
          • I don't have an Oxford American Dictionary, but my OED, Webster, WordNet, and Random House all disagree with that.

            I would you suggest that you measure the validity of a word not by how many different dictionaries it appears in, but rather by how obvious it
            • Re: (Score:2)

              Well then, by your logic, I agree. I think that "stupider" is a distinctively cromulent word.
          • Re: (Score:2)

            It's the New American Dictionary, it's stupider by definition.
    • Re: (Score:2)

      I don't know, that doll was pretty creepy. Maybe the advertisers are making it part of a campaign that will climax with: "buy a ps3 or this doll will come and kill you in your sleep"
      • Re: (Score:2)

        I don't know, that doll was pretty creepy.

        I second this. It did nothing to make me want to buy the console itself. If anything, I was turned off to the product. They can't possibly be trying to gain mindshare at this point, but you never know.

    • They're really missing an opportunity with their commercials.

      To get the best sense of the graphical prowess of the modern consoles, you need an effectively-uncompressed video feed. The gameplay videos you can download, by and large, don't cut it; they can
    • Re: (Score:2, Insightful)

      For all that rant, there is a good point to consider in there. Namely, what if there are defective PS3s?

      Microsoft got a good lashing last year when a fair number of their consoles had issues. Not a very significant number, but enough that word got around t
      • Actually people are already a little suspicious of the console.

        Let's start with the PSX? The first YEAR of console production had overheating issues. This isn't one batch, most of the early consoles had issues with this. But at least the console didn't
    • Haven't most games console adverts (for the system itself) been completley bizzare, and only vaugley related to gaming though? I'm in the UK, and we've had plenty of odd ads: What has an alien faces Scotswoman [youtube.com] to do with the PlayStation, or The Third Place [youtube.com]
      • Re: (Score:2)

        There are some poor choices for ads, but there's some great ones.

        The point I was making was Sony is advertising something they will sell out of. Assume Audi makes 200,000 cars of a new ST type (Stylish touring). They then sell all 200,000 of the initial
  • These guys can jockey for position all they want, I'm holding out for the Okama Gamesphere.
  • This will be *the* cheapest Blu-Ray player out there and is priced to go head-to-head with the Toshiba HDA1 HD-DVD player. I think a lot of people will be buying it, and I'm wondering out of those people, how many are buying it for Hi-Def movies. The PS3
    • Re: (Score:2)

      if that's the case, why not make a cheap blu-ray player and leave out all the expensive/hard to make PS3 parts? The PS3 part is to get more blu-ray players out there, not the other way around.
      • Re: (Score:2)

        if that's the case, why not make a cheap blu-ray player and leave out all the expensive/hard to make PS3 parts?

        Blu-Ray was the big expensive part, and because of it Sony will be taking a loss on every PS3 sold. Sony can't afford to take a loss on just regu
      • Re: (Score:2)

        The way Sony sees it, you'll save up a few months pay, or pool together with your friends to be able to afford a PS3. You will stop eating, you will stop buying PS2 games and accessories, all to get a shiny new PS3. And as a bonus, you'll get a Bluray play
          • Re: (Score:2)

            I doubt it would be noticed, especially by shoppers at Walmart. In order to really take advantage of Bluray, you also need to have an HDTV and decent sound system. Most people would not notice the difference between DVD and HD-DVD or Bluray on a 27" SDTV.
          • The DVD market is huge, and if Sony could produce a cheap player that would target the Walmarts, Sony would be set.

            The Walmarts already have cheap DVD players. They cost under $50.

            How many people are going to look at a "cheap" Blu-Ray player, costing ten
      • Re: (Score:2)

        If you're halfway intelligent and aren't in the top 5% income bracket, you'll remember how quickly DVD players came down once the format became common knowledge. Seeing how DVD's are already pretty decent quality, I don't think waiting a year or so for a m
        • Re: (Score:2)

          What sort of cheap DVD player do you have? I have $25 player from Jewel (grocery store) that I picked up on a whim and it works fine. I'm betting that your post is FUD or you got a lemon.
      • 480k is a lot of people, but I don't think those preorders were for the Blu-ray player aspect.
        I agree. I'd have to say a large bulk of the pre-orders are from folks that just want to "buy low, sell high ... on eBay". Reading through some of the pre-order l
  • If it is "all about the games", what kind of effect is this going to have on those developers working towards "Launch Window" games? Will the effect be minimal, because those who actually buy the system have all the disposable income imaginable to buy ever
        • What he was suggesting was remarkably foolish, but with 3D games you can support higher resolutions in a newer version without causing compatibility issues; if you tripled the power of the GPU and made the frame-buffer 6 times as large, I'm pretty sure tha
            • Re: (Score:2)

              It wouldn't be perfect, but it'd be better (in most ways) than upsampling from NTSC/PAL resolutions. Future games would be tested with it. It would be reasonably analogous to the PS1/PS2 situation, although obviously not perfect.

              Plus, Nintendo may be able
        • What you're proposing is a second iteration of the Wii which is actually functionally different.

          Like the Gameboy Color was a second iteration of the Gameboy which was actually functionally different?

          Granted, Nintendo waited about nine years after the intro
  • Of course.. (Score:3, Insightful)

    by CaseM (746707) on Tuesday October 31 2006, @12:05PM (#16659907)
    I always get a chuckle at these denials and the fact that they're even reported as news. Of course Microsoft is going to deny a price drop (even if it's coming), just the way Nintendo denied they were remaking the DS...announcing a price drop would kill current sales of the 360's as everyone would hold out until the price drop actually occurred.
    • Re: (Score:2)

      It's worth noting that Amazon is advertising a 360 deal where if you purchased a console you got $50 off the price of a game (Dead Rising, Madden 07, Oblivion and Lego Star Wars 2 - all listing at $49.99 on the site) - the deal ends today. While I know Am
  • Maths (Score:3, Insightful)

    by MeanderingMind (884641) on Tuesday October 31 2006, @12:52PM (#16660817) Homepage Journal
    Japanese Allotment: 80k
    American Allotment: 400k

    Population of Japan: 127.42 million
    Previous Japanese Market Volume: 30.31 million (Dreamcast + Gamecube + PS2 in Japan)
    Number of PS3s per person: 1 per 1593
    Number of PS3s per gamer: 1 per 379
    Potential Market Share at Launch: 0.26% (Allotment / Previous Volume)

    Population of America: 300.00 million
    Previous American Market Volume: 70.8 million (Xbox + Gamecube + PS2)
    Number of PS3s per person: 1 per 750
    Number of PS3s per gamer: 1 per 177
    Potential Market Share at Launch: 0.56%

    Combined Potential Market Share: 0.47% (480k) [5.66% relative Market Share]
    Current 360 Market Share: 5.93% (6 million) [70.07% relative Market Share]
    Potential Wii Launch Market Share: 1.98% (2 million) [23.59% relative Market Share]

    Projected March 07 Market Share: 5.93% (6 million) [27.28% relative Market Share]
    360 March 07 Market Share: 9.89% (10 million) [45.46% relative Market Share]
    Wii March 07 Market Share: 5.93% (6 million) [27.28% relative Market Share]
    • Re: (Score:2)

      6 million by March for the Wii? Isn't that a little low? I thought that there were 4 million by year end. So another 2 million by March seems an underestimation.
      • Re: (Score:2, Insightful)

        I used the official company goals/projections. Unofficially Nintendo may have 6 million availible by January, and Sony may fall short of 6 million in March. It seemed unobjective to factor such things in.

        6 million for Nintendo is not bad at all, seeing as
      • Re: (Score:2)

        Yes, it is low, but Nintendo as a company is very conservative and always releases lowball projections. Internally, they may expect to have 10 million consoles shipped by March 2007, but they will never publicly admit to such a number. Also, 6 million by
  • Microsoft's pricing strategy leaves room for the Wii to really take off. The Xbox 360 is not just competing with the PS3, it is also competing with Nintendo's console. High definition graphics don't matter to the majority of people who are currently usin

    • Re: (Score:2)

      Could a Japanese developer releasing a launch title in Japan exclusively even break even on development costs with that limited amount of consoles?
      Good question but I think you are overly simplifying the situation. First of all the 80,000 units shipped (
    • Could a Japanese developer releasing a launch title in Japan exclusively even break even on development costs with that limited amount of consoles?

      After New Zealand and Australia found Sony and other DVD player makers guilty of competition law violations

      • Sony has decided to make games on the PLAYSTATION 3 console region-free.

        And at the same time decided to put the #1 exporter of Japaneese games/systems out of buisness (Lik-Sang). So essentially you could play import Japaneese games on your PS3, unfortunate