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$499 PlayStation 3 Confirmed

Posted by Zonk on Sun Jul 08, 2007 10:24 PM
from the finally-come-down-a-bit dept.
Gamespot is reporting that the rumoured price drop from earlier this week is a reality. Starting on July 10th, the current 60GB model will sell for $499. Coming to US shores in August is the 80GB version only available in South Korea at the moment, which will retail for $599. They're bundling that unit with Motorstorm, so it's not just another 20 gigs for $100. "The price drop further indicates that, after a slow start, Sony is now aggressively trying to expand its customer base in the US. The move comes none too soon. According to the latest figures from industry-research firm the NPD Group, the PS3 only sold 82,000 units in the US in May, compared to the Xbox 360's 155,000 units and the Wii's 338,000 units." So, is this it? Will this price drop make you buy a PS3, or are you still holding off for the big games this fall?

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[+] Both Sides of the PS3 Price Cut Rumor 257 comments
So here's the deal: Kotaku has a flier for an upcoming Circuit City deal on the PlayStation 3, putting the price at $499. There's some confusion about whether this is just a sale from Circuit City, or an actual price drop from Sony. Next Generation has Sony saying 'no', indicating that this isn't a sign of an across-the-board price cut. Meanwhile, GameDaily says 'yes', with sources in the retail industry indicating this is the price adjustment we've heard coming for a while now. "As it turns out, a merchandising manager (who wished to remain anonymous) at one of the world's biggest retailers has confirmed to GameDaily BIZ that the price drop is indeed retail-wide and it's scheduled to take place on July 12, although the first wave of ads to promote the PS3's new price won't kick in until Sunday, July 15. Many analysts have speculated that Sony would drop the price on the expensive console this year, and some even predicted that it could happen this summer. It's starting to look like they were right. We're sure to find out much more next week when Sony holds its press conference at E3." Luckily we won't have to wait long to see what's the real story here.
[+] Microsoft Readies Cheaper 360 249 comments
Officially Microsoft is putting on a brave face, saying they won't drop the 360's price even in the console's weakest market: Japan. Just the same (probably in anticipation of Sony's PS3 price drop), the San Jose Mercury news says the company is secretly working on preparing a lower cost Xbox 360 SKU. Called 'Falcon', it's a cost-reduced system using 65nm chips instead of the at-launch 90nm electronics. This ties right into Michael Pachter's expectation of such a cut; it should be noted he doesn't see the DS or Wii prices moving any time soon. Related to all of this, Newsweek's LevelUp blog has two great interviews today: a Peter Moore discussion harkening back to last week's warranty announcement, and a chat with Jack Tretton about the price cut and the 360's hardware issues.
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