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Halo 3 Preorders Top 1 Million, Marketing Begins
Posted by
Zonk
on Fri Aug 10, '07 01:14 PM
from the flash-flood-of-master-chiefery dept.
from the flash-flood-of-master-chiefery dept.
Gamespot reports that Halo 3 has broken the all-time record for videogame preorders in North America. There are now more than 1 million copies of the title reserved across the continent. "The figure means that the Halo 3 launch could potentially be bigger than that of Halo 2. The then-Xbox-exclusive sold 2.38 million units in the US and Canada in the 24 hours after went on sale on November 16, 2004, generating an estimated $125 million. Halo 3 preorder customers' passion for the game is such that cost is apparently no object. As part of today's announcement, Microsoft warned that, despite its premium price point, the collectible Halo 3: Legendary Edition is on track to sell out before the game launches. The bundle, which includes a miniaturized version of the Master Chief's helmet, retails for $129.99 in the US, but is already sold out at several online retailers in the UK."
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A Look At Halo 3's $10 Million Ad Campaign 49 comments
Via Next Generation, a post on the Brand Week website that goes into some detail on the massive advertising campaign for Halo 3 orchestrated by Microsoft and the McCann-Erickson group. "The goal of the campaign is to bring Halo fans and nonfans up-to-speed as to where we are in Master Chief's epic battle to defeat the evil Covenant. While most major game titles begin their ad campaigns weeks before launch to build buzz, Halo 3 differs greatly. This mass-market push is actually the end of the of Halo 3 campaign. The TV push is the grand finale of a five-pronged attack Microsoft quietly launched last December. The carefully orchestrated onslaught was designed to make casual fans interested and core fans rabid as Microsoft aims to eclipse Halo 2's record-breaking $125 million in sales on day one. To date, Halo 3 is already on the books for one million preorders and counting. "
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Halo 3 Preorders Top 1 Million, Marketing Begins
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Understatement?
(Score:4, Funny)Marketing Begins?
I think with a million preorders, the marketing is pretty much done.
Re:Understatement?
(Score:4, Insightful)Heh, you haven't seen anything yet.
Impressive
(Score:3, Insightful)huh?
(Score:2)(Last Journal: Sunday September 19, @11:03PM)
Ultra Diamond Uber Edition Plus
(Score:3, Funny)$129.99 for a Game?
(Score:2, Funny)(http://www.teamgiannelli.com/)
Re:$129.99 for a Game?
(Score:4, Funny)Re:$129.99 for a Game?
(Score:4, Informative)The premium version isn't the only one, you know. Sheesh.
Halo 3
(Score:3, Interesting)Pre-ordering is genius...
(Score:2)You use the last bit of cash to:
1. Pay off some bloggers to generate grass roots hype,
2. Pay a few key "journalists" to write a OMFG this game is going to MF rock \m/ > \m/
And begin accepting pre-order sales. Poof, instant PR budget so you can nail main stream media with everything you can now afford.
And maybe restock drink machine. (Don't worry about hiring more devs, you're just going to lay them all off anyway).
Multiplayer
(Score:1)Not to nitpick, but...
(Score:2, Informative)Re: Flash Flood
(Score:2, Funny)(http://www.lazycode.info/)
Why preorder
(Score:3, Insightful)1 million units sold
(Score:1, Funny)In that case, everyone that hasn't pre-ordered it would be able to pick up a copy for $20 the day it releases.
Hooray for fantasy logic!
Halo CE
(Score:1)(Last Journal: Tuesday August 03, @04:31PM)
I need to know
(Score:2)I never had a Xbox and didn't batter to get the PC edition. From what I understand, this is a fairly typical FPS just very very polished one. Much like Blizzard games which are not really revolutionary but are simply well done with a lot of attention to detail.
If Halo lived...
(Score:1)Apparently...
(Score:2)Re:Halo - When Marketing Substitutes Worth
(Score:5, Interesting)As far as the Halo 3 Beta graphics go...any self-respecting gamer should know that you NEVER judge a game based soley on the beta. Console folks just aren't used to the idea of a beta and as such they took it to mean that this is what the game will be like.
Re:Halo - When Marketing Substitutes Worth
(Score:5, Interesting)And it's utterly impossible that opinions may vary, and that some people might actually like the Halo series of games without being bribed? I've played a hell of a lot of FPS games, going back to Marathon, Doom, System Shock 2, Unreal Tourney, etc. The fact of the matter is that I think Halo 2 is a really, really fun game, and that's all I care about. Then again, I'm not a snob with the whole "oh games without a mouse all suck!" crap that you see around here so often.
Re:Halo - When Marketing Substitutes Worth
(Score:1)(Hint: just because you don't like a game, doesn't have any bearing on what anyone else in the world thinks. If the one person in the world who liked "Game X" gave it a glowing review, that wouldn't be a paid-for review, even if he did disagree with the rest of the world. Everyone has a different opinion.)
Re:Halo - When Marketing Substitutes Worth
(Score:2)(Last Journal: Thursday December 02, @09:18PM)
Seriously - a little conspiracy theoried but on the money no less, Halo is NOT a bad game but it is, without a doubt one of the most over-rated games in history, good lord is it over rated.
I finished the first one it had some kind of half decent story, kind of, fairly fun gameplay I won't deny and not shabby graphics, the second one wasn't worth finishing and I quit about 5 hours into it.
So SOOOooooo overrated, it boggles my mind every time the topic comes up.
Re:master chief makes your head like a hole
(Score:1)(http://llamaxing.us/)