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Warner Backs Blu-Ray. End Times For HD-DVD?

Posted by CmdrTaco on Sat Jan 05, 2008 10:25 AM
from the sure-why-not dept.
An anonymous reader writes "The NY Times reports: In addition to Apple, Warner Brothers is now going to throw its weight behind the Blu-ray format for high-definition disks. Warner has been the only major studio to publish its movies in both Blu-ray and HD DVD formats. Today, the studio announced that from now on, it would only issue movies in Blu-ray. Richard Greenfield, the media analyst with Pali Research, wrote that this marks the end of the format wars: "We expect HD DVD to 'die' a quick death.""

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[+] Hardware: Toshiba Execs Declare HD DVD Not Dead Yet 516 comments
Lucas123 writes "HD DVD proponent Toshiba remains defiant that its format will not succumb to the mounting tsunami of support for Blu-ray Discs. Akio Ozaka, head of Toshiba America Consumer Products, said at CES today that he was surprised by Warner's decision." It should also be noted that the HD DVD group has cancelled many of their meetings at CES.
[+] Hardware: Paramount to Drop HD DVD? 470 comments
zeromemory writes "The Financial Times reports that " Paramount is poised to drop its support of HD DVD after Warner Brothers' recent backing of Sony's Blu-ray technology, in a move that will sound the death knell of HD DVD and bring the home entertainment format war to a definitive end." According to the Times, Warner Brother's recent defection to Blu-Ray allowed Paramount to terminate their exclusive relationship with HD DVD. Universal Studios remains the only major studio to exclusively support the HD DVD format, though rumors have surfaced that their contract may also contain a termination provision similar to that exercised by Paramount."
[+] Hardware: Evolving Blu-ray Format Will Leave Some Behind 50 comments
Reservoir Hill writes "Blu-ray may have taken a commanding lead in the next-generation format war, but Betanews is reporting that early supporters of Blu-ray will be left out in the cold when the Blu-ray Disc Association introduces BD Profile 2.0, expected to arrive in October. Unlike HD DVD, which from the very beginning mandated features such as local storage, a second video and audio decoder for picture-in-picture, and a network connection, the companies behind Blu-ray took a different approach to keep costs down. 'We should have waited another year to introduce Blu-ray to the public, but the format war changed the situation,' said one developer. Representatives at the Blu-ray booth at CES said that the PlayStation 3 is currently the only player they would recommend, due to upcoming changes to the platform. Asked if they were concerned about a backlash from early adopters who supported the format from the beginning, one representative said: 'They knew what they were getting into.'"
[+] Hardware: HD DVD Prices Slashed By Toshiba 414 comments
Hellburner writes "Hoping to stop the inevitable, Toshiba has slashed the price of entry-level HD DVD players to $150 — down from the previous $300. 'It's a half-empty, half-full moment for retailers, who could see a sales boost at the same time that some may be faced with price matching from holiday sales ... The theory: play up the acceptance by consumers who have already paid for HD DVD versus those who get it with something else like a gaming console, get more players out there--and dare studios to ignore those consumers. In addition to the sales cuts, Toshiba will launch major initiatives, including joint advertising campaigns with studios.'"
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  • I knew it... (Score:5, Informative)

    by Fnkmaster (89084) on Saturday January 05, @10:31AM (#21922398)
    I knew that $199 HD-DVD player with 10 free HD-DVDs from Amazon.com was too good a deal to be true. But I got suckered into it anyway and bought myself one for the holidays. Betamax all over again.

    I figured with HD-DVD players so cheap, they couldn't help but beat Bluray, with their absurdly overpriced players. Apparently I was duped by a dumping strategy - clearly they knew their market position was about to slip off a cliff and they decided to flood the market with cheap players.

    I am boycotting further purchases of any high def DVD products for the next few years. This experience has left me utterly disgusted. Move piracy, here I come.
  • by rucs_hack (784150) on Saturday January 05, @10:35AM (#21922442)
    This thing of thinking one agreement will stop conflict has been done before.

    There is one player left who will likely fight on, that being microsoft. They absolutely don't want blu ray to succeed, because that means they lose another round to Sony.

    Should be fun seeing how they react.
  • The poison is in the bloodstream (Score:5, Insightful)

    by Ralph Spoilsport (673134) on Saturday January 05, @11:08AM (#21922772) Journal
    BlueRay, HD-DVD, whatever. The genie is out of the bag. Torrents pouring video all over the planet, used DVD sales, online video, youtube, etc. BluRay is not going to dominate anything. IT's just goign to be another niche in the panoply of video standards. The point is that with ubiquity, things get consumed in different ways by people at different times and places.

    The BR/HD devices may well take over where obese supine consumers mindlessly suck the tit of the Culture Industry in their overstuffed barcaloungers in the family "Enertainment Center". There, picture quality in a darkened and directed room makes sense. But that is only one particular consumption ritual practice. There are many others. My typical practice is watching video in tiny stuttering windows online, because I can watch one thing, check my email, and work on a project at the same time, or in short sequences. A friend of mine is the same, yet he uses a video projector as his screen. Parties at his place are great - watch online video? Sure. DVD? Sure. Dance Dance Revolution? WTF? Oooh, OK - why not... Wii? OK - but only after we watch that online video of the guy's head exploding. And freak out your sister with the goatse guy.

    Betamax and VHS were such a pitched battle because there were no other options. Now, I can't get a cup of coffee without some giant flat panel telling me how white my shirts should be, and then I go to work, and some knucklehead sends me a link to a youtube video of the longest fart EVER, or I visit my brother and his 5 jillion channels of TV pumped all over every screen in the house, etc. etc.

    In the early 1980s, there were fewer options, so there was more at stake in a format. Now, it's just another fish in the sea. And with bandwidth increases and everybody and his ugly cousin getting in on the online video action thanks to Flash video, I think it may well be that BR or HD will be the LAST disk format...

    RS

  • Age-old question (Score:5, Insightful)

    by Rydia (556444) on Saturday January 05, @11:42AM (#21923108)
    If a company wins a format war and nobody cares about it, have they really won anything?
  • Blu-ray titles take 10 spots on the Amazon DVD bestsellers list atm, including the top four. There are _no_ HD DVD titles in the top 25. The bestselling HD DVD title is #35. (Behind 4 more blu-ray titles on the way.)

    I know hating on Sony is de rigeur here. Sorry.
  • Not there yet. (Score:5, Informative)

    by Animats (122034) on Saturday January 05, @12:33PM (#21923614) Homepage

    I'd been hoping we'd skip HD and Blu-Ray and go to one of those higher-density mediums one hears about on Slashdot every few weeks. Both formats still require too much compression.

    We're not there yet. We're probably there when we get 2K high images at 72FPS without compression artifacts. Somewhere around 72FPS, the annoying strobing on pans disappears. Or, in other words, football games finally look right. Football games are hard because the background is moving, there's action moving in different directions, and viewers care about the detail. The motion compression algorithms can't really handle that situation.

    The digital cinema industry has a standard [dcimovies.com] for this. They have two formats, "2K", which is simply 1080p, that is, 1080x2048 pixels, and "4K", which is 2160x4096 pixels. They define two speeds; 24FPS and 48FPS. Color depth is 12 bits. Compression is JPEG 2000. Maximum image data per frame is 1,302,083 bytes (which is actually smaller than you'd expect). Audio is sampled at 96KHz with a depth of 24 bits, and is not compressed. There are 16 audio channels. That's the Hollywood/SMTPE definition of a "movie" in the digital era.

    In actual practice, most films now being distributed digitally are going out in "2K" mode, at 24 FPS,with 8 audio channels. The spec has headroom to double each of those numbers.

    A 2-hour movie at all the highest ratings is about 500GB. So that's what needs to be delivered to the consumer. Neither HD nor Blu-Ray can do that yet.

  • by Terje Mathisen (128806) on Saturday January 05, @01:15PM (#21924096)
    I have spent a couple of months optimizing code for HD decoding, and mostly the format doesn't really matter:

    Both use the same codecs, they support the same resolutions, and the maximum bitrate is more or less the same (30 vs 40 Mbit/s for HD vs BR).

    The one important difference is that a "full HD" 1080x1920 BR frame will always be encoded as four quadrants, each at 540x960.

    This does lead to marginally lower compression rates, since you get more borders, but the great benefit is that you can have multiple CPU cores (up to 4) work in parallel on each of the parts!

    You can of course do the same with a multi-core decoder for HD-DVD, but only by starting each cpu/thread at a different key frame, and since each 1080p picture requires 2 Mpixels, it is far too easy to trash both the TLB tables and the L2 caches when doing the motion compensation step which normally requires multiple source frames to be available to generate each target frame.

    Terje
    • Re:Hope it works... (Score:5, Interesting)

      by Liquidrage (640463) on Saturday January 05, @10:45AM (#21922542)
      If storage size was all I cared about I'd agree with you. The DRM in blu-ray is less consumer friendly then HD-DVD. Not to mention I'd rather just about anyone control a standard for us then Sony. If HD-DVD was enough to give me HD movies, and it appears it was, I was hoping it would win out. But sadly the shifting DRM was probably why blu-ray's more appealing for the movie studios.

      If there's a silver lining here it's that I think winning this race is meaningless. I don't think blu-ray is the next DVD. Laserdisc maybe.
      [ Parent ]
      • Re:Hope it works... (Score:5, Insightful)

        by TheGratefulNet (143330) on Saturday January 05, @10:54AM (#21922644)
        The DRM in blu-ray is less consumer friendly then HD-DVD

        the drm in BOTH is totally unacceptable to me.

        runnable code?? in a VIDEO disc?

        oh please!

        come back (vendors) when you have learned your lesson. we don't want no stinkin' "revoke lists" and all that java crap going on.

        a/v players should JUST relay a/v bits to the display/speakers. and that's ALL.

        in that respect, they both got it horribly wrong. so I boycott and will never buy bd/hd discs. buying only tells them that you approve and I will never approve of this. vote with your dollars.

        [ Parent ]
      • Re:Dear Hollywood (Score:5, Insightful)

        by FatherOfONe (515801) on Saturday January 05, @10:53AM (#21922628)
        Yes and VHS was "good enough" for most people as well. Remember that a 25" TV was HUGE back then...

        Most people that have a good HDTV can tell a large difference in good HD content. Please note that I am not saying many of the movies that have come out on either format, but "some" of the movies there is a HUGE difference in quality.

        The fact is that Microsoft isn't a content provider and because of that they can't leverage any monopoly this time to win this format dispute. The real issue is all about Java on these players. I bet you can guess which player has Java and which one doesn't :-)

        The HD-DVD camp just pulled their talk tonight at CES and that comes as no surprise, also it now has come out that Universal has an "escape clause", so this could be over sooner than most thought. The only real question is "if" Microsoft wants to dump a LOT more money at Universal to try and continue this dispute. I would imagine that now it would take a lot more than 150 million.

        Again, don't get confused about any company caring about the consumer, Sony used the PS3 to cement Blu-Ray and Microsoft HATES Java and will do a lot to make sure it doesn't gain a significant foothold in the living room. At the end of the day I would much rather deal with Sony, because I can easily use someone else's player but if Microsoft controls the software in the living room then history shows we will be in for decades of crap.
        [ Parent ]
        • Re:Dear Hollywood (Score:5, Informative)

          by Znork (31774) on Saturday January 05, @11:29AM (#21922978)
          "Most people that have a good HDTV can tell a large difference in good HD content."

          You mean, some people _think_ they can tell the difference (notably TV salesmen and people who've bought a HDTV).

          I read a recent blindtest where three experts and a bunch of non-experts were tested for the difference between HD and non HD material on several LCD's and plasma displays.

          On the first test, 42 inch screen, 3.5 meters away (10 ft), they all guessed 720p. It was 480p. After much flipping back and forth, some managed to get it right. More tests and eventually getting down to 50" 2 meters (6 ft) away, and there were still some who couldnt even tell 480p from 1080p. Nobody could tell 720p from 1080p better than random chance.

          The fact is, such tests show that under normal viewing conditions most people simply dont have eyes and visual centers good enough to reliably notice the difference between SD and HD, nevermind deciding what looks best. You have to get up to 60-100 inch screens at a normal viewing distance to be able to reliably tell the difference; most people would be much better off getting a TV with better color and contrast ratio and simply slap a HD sticker on it so they think it's buzzword compliant.
          [ Parent ]
          • Re:Dear Hollywood (Score:5, Interesting)

            by earlymon (1116185) on Saturday January 05, @02:15PM (#21924666) Journal

            "Most people that have a good HDTV can tell a large difference in good HD content."

            You mean, some people _think_ they can tell the difference (notably TV salesmen and people who've bought a HDTV).
            Despite many agreeing with you, I cannot, because like so many things in consumer electronics, users are too often fooled into thinking they're assessing one thing when they're assessing another.

            To begin, "good HD content" is already qualitative rather than quantitative. HDLite seems prevalent on DirecTV - please see http://www.stophdlite.com/ [stophdlite.com] and http://en.wikipedia.org/wiki/HD_Lite [wikipedia.org] (probably in that order). I'd consider it "good HD content" and appreciate it a lot compared to SD - but it's not highest quality HD, as might be found with the OTA ABC or CBS broadcasts. What we call HD Lite is more along the lines of what you get from good DV tape - which I'll admit might qualify as "good HD content" but isn't HD.

            Next - and I'm going to contradict myself a little bit w.r.t. the above paragraph and I'm ok with that - comes native resolution of the TVs themselves. My DLP has a native res of 1280x720p. The sign at the store calls it a 1080i set - because it accepts and converts 1920x1080i to native (all HDTVs convert whatever to their native formats) - so you have to beware of marketing crap. I haven't looked at the latest models, but most plasmas sold to the date I'd checked last year were native of 1024x768, and LCDs are very often 1366(or so)x768 native res. On those models, you're not going to get 1-to-1 mapping of HD anything without processing inside the TV - so like it or not, further signal degradation occurs in the format changeover.

            Next, not all HDTV inputs are created equally. See http://www.dbstalk.com/ [dbstalk.com] if you're a satellite TV user (or want to check my references) and you'll see plenty of newbie posts answered by very qualified TV engineers telling that no, they're not crazy, for their set / brand / production run, the component inputs are noticably better than their HDMI inputs or no, they're not crazy, for the same reasons, the HDMI inputs are noticably better than the component inputs.

            Next, tuners. I have 3 ATSC tuners in my house, until recently, two were hooked to the same DLP HDTV - and just switching between the two caused guests - drinking beer and watching the game - to exclaim, "WTF did you just do?!?!?" So, even though the source could be qualified as "good HD content" the differences in h/w quality was easily observable by people with no vested interests in oooohs and aaaaahs of HDTV ownership.

            Next, cabling. Yes, yes, yes, anyone paying too much for cables is an idiot. Try it. 'Nuff said. Now add in store cabling (have you ever worked in a consumer electronics store?) and you'll know all bets are off for controlling that part of your experiment.

            Next, as you point out, color engines. Two HDTVs with same native resolutions? The one with the better color engine wins everytime - in fact, it's often been shown that given the choice between higher native res and color engine, spend the money on the better engine. My Helio Ocean phone with its 2 megapixel camera looking like crap (knew it before I bought it, didn't care) is an excellent proof point on this.

            Next, SD upconverters built in to HDTVs all vary - and there are some very scary good ones. Ditto on set-top boxes.

            Finally - the source material itself. Hitchhiker's Guide on HD (Lite) is better than on DVD - it's slight, but not subtle. I switched between the two without telling my wife what the switch was (to see if it was just my bias, as you suggest), and got one of those, "WTF did you just do?" moments again. Take something that really cared about HD during production and it's just no contest.

            So - there's a lot more to HD comparisons and good HD content and what to invest in the HDTV world than just what
            [ Parent ]
      • Re:Dear Hollywood (Score:5, Insightful)

        by vidarh (309115) <vidar@hokstad.com> on Saturday January 05, @10:54AM (#21922636) Homepage Journal
        Partly alienated? I own 400+ DVDs. I've never pirated a movie in my life. I have an HD capable TV, but I won't buy a single HD product until I'm 100% sure I can continue to easily copy it to my media server. I'll happily admit I haven't kept up to date with whether or not BluRay DRM is definitively broken in a way the mafiaa can't stop again or not. DVD is good enough for me to not invest a lot of time in figuring it out.

        If they stop releasing stuff on DVD before I'm sure, then I'll resort to torrents rather than jump onto a format thats too encumbered.

        [ Parent ]
      • Re:What's that sound? (Score:5, Insightful)

        by Blkdeath (530393) on Saturday January 05, @11:24AM (#21922928) Homepage

        As an aside, I find the fact the studios are trying to decide on the format war somewhat depressing. It's hard to see how supporting both formats and allowing consumers to make the final choice is going to cause any serious level of expense.

        By my reckoning it'll cause them to double their expenses. Not only in film editing (different audio and video standards/capabilities, different media capacity), physical production, but in storage, shipping, handling and marketing costs for two formats while at the same time maintaining 'legacy' support in the form of DVDs.

        The other problem with the above is the "customers" and "decision" part. The common trend amongst the proletariat these days is "Just make up your damn minds and I'll buy whatever wins!" hence the necessity for the producers to have the final say.

        Personally I don't care which format wins, but I won't make any purchase, no matter how small or meaningless, until I know which format I'll be able to rely on for the next decade.

        [ Parent ]
          • Re:What's that sound? (Score:5, Interesting)

            by gmack (197796) <gmack@@@innerfire...net> on Saturday January 05, @12:33PM (#21923612) Homepage Journal

            The consumers already descided. [engadget.com] Blockbuster supported both then discovered that more people bought blue ray by a significant margin.

            The previous articles putting the two in a dead heat could do so only by discounting the number of PlayStation 3 owners by not counting it as a player even though most of the time when I ask for blue ray player prices they just tell me to buy a PS 3 in case I ever want to play games. Without the PS3 the number of players is almost even with the PS3 the numbers are deep into Blue Ray's favour.

            Why anyone thought that fudging the numbers was a good move is beyond me.

            [ Parent ]
              • Re:What's that sound? (Score:5, Insightful)

                by gmack (197796) <gmack@@@innerfire...net> on Saturday January 05, @02:44PM (#21924970) Homepage Journal
                Ok so the early adopters have decided.

                Everyone else is waiting for two things:
                1: The format war to be over since no one wants to shell out for a player and movies only to end up on the losing side and end up with movies they can't play or a player they can't get movies for.

                2: The players to get cheaper.

                You make it seem like the non early adopters even matter on which way the war will end. They quite frankly don't. The war will be over before they ever bother to buy one themselves.

                With today's news announcing that one of the larger studios is dropping HD DVD will only tilt the war further in Blu-Ray's favour since there is no point in buying HD DVD players if you can't get content for them no matter how cheap they get.
                [ Parent ]
      • Re:What's that sound? (Score:5, Insightful)

        by badasscat (563442) <`basscadet75' `at' `yahoo.com'> on Saturday January 05, @12:50PM (#21923832) Homepage
        It's not really over. There are still a number of studios, most notably Paramount, committed exclusively to HD-DVD.

        70% of the industry (in market share terms) is now exclusively supporting Blu-Ray. BD software is outselling HD-DVD 3:1, standalone BD players are now outselling standalone HD-DVD players even at a higher price, and of course when you factor in the game consoles (which do count, because those people are a big part of the software advantage), it's no contest and never has been.

        Moreover, Paramount is now reportedly looking for ways [thedigitalbits.com] to get out of its deal with HD-DVD. (Scroll down, it's there.) No studio wants to be the last one holding the bag on a dying format while their competitors all jump ship.

        The format war is over. It's funny to see people talking about "good sales" on HD-DVD players - how good does a sale need to be to make buying a piece of dead tech worth it? There are only a couple hundred movies on HD-DVD, and there aren't ever going to be many more than that.

        It's fun to root for the "underdog", but come on, people - this is your own money. Why waste it?
        [ Parent ]
      • Re:What's that sound? (Score:5, Informative)

        by bigstrat2003 (1058574) on Saturday January 05, @01:11PM (#21924048)
        Excellent wikipedia pie chart: http://en.wikipedia.org/wiki/Image:HighDefShare.svg [wikipedia.org]

        Looking at that chart, while HD-DVD has support, it's definitely in the minority now with this announcement. Moreover, New Line is owned by Time-Warner, so they're likely to go Blu-Ray only too at some point. I'd say that the situation looks pretty grim for HD-DVD, although it's not quite over yet.

        [ Parent ]
      • by StCredZero (169093) on Saturday January 05, @11:37AM (#21923054)
        A Sony format WON!? Did Nostradamus talk about this? Maybe Sony Blu-Ray DRM is the "Seventh Seal?"

        [ Parent ]
        • Re:Well guess what ? (Score:5, Insightful)

          by Enahs (1606) on Saturday January 05, @12:00PM (#21923270) Journal
          Well, I "wasted" more than that on a 3rd-gen player. With it I got Bourne Identity and 300, and have the chance to get at least 5 more titles (they pretty much suck, but they're free, eh?) I didn't take advantage of the 1st-gen and 2nd-gen firesales, so I don't get AS MANY movies, but I guess I have a point here:

          For the price of a DECENT upscaling DVD player, I got a DECENT upscaling DVD player which also plays a HD format that may be going out. Do I care? Not really...I have no plans to buy Blu-Ray for a while, and the reason I bought an HD set and DVD player was largely because about a month ago my TV and DVD player got fried by lightning.

          Warner Brothers hit it on the head, at least for me, but they forgot another issue: With all the FUD surrounding the current BD players, coupled with the price, many of us have no plans whatsoever to buy one, at least for now. Waiting until after people snatched up the 1st- and 2nd-gen players, then (like me) lower-priced 3rd-gen players, and not just that but wait until CES was about to start was just mean-spirited. Their stance toward the whole thing, up until yesterday, left a bad taste in some consumers' mouths. Is it enough to hurt them? Probably not, but I think they may have just extended the format war rather than killing it as intended. I certainly hope I'm wrong about that.



          I don't get some people's attitude about HD-DVD being the underdog, though. In one corner you have Sony and Pioneer, along with Sun and a number of companies that're pushing a proprietary format built on a mix of open and closed standards. In the other corner, you have Microsoft and Toshiba, along with a number of other companies, pusing a proprietary format based on a mix of open and closed standards. Both camps have technologies that are similar to each other. Both had their advantages and disadvantages, and they were never as hugely different as many fanboys of both formats made them out to be.

          So yeah, I guess you can say that we "wasted" our money, but thus far, most people buying HD stuff have the money to burn, so unless you're living in your parents' basement and blowing your McDonalds wages on HD equipment, this isn't as huge as people seem to be making it out to be. At least we've decided who's going to win the SACD vs DVD-A...excuse me, HD-DVD vs. Blu-Ray war.

          Yeah, seriously, I don't think Blu-Ray will have a long shelf-life, either. DVD had 10 years. Whoopty doo. My prediction is that in 5 years you'll be tivo-ing all the movies you want to watch, and by "tivo" I mean your PVR will be pulling down your HD content either straight through dish or cable or through your cable/phone/internet combo deal. Blu-Ray will be the format that you'll get when you absolutely, positively don't want to commit your movies to your PVR's hard drive, and for videophiles who'll recognize that the streaming options are inferior to the more popular streaming options.

          [ Parent ]
    • Re:Not likely (Score:5, Insightful)

      by DrEldarion (114072) on Saturday January 05, @12:55PM (#21923870)

      So just because some studios are initially backing Blu Ray doesn't mean anything in the long run. They'll release their movies for whatever format consumers decide to buy, or they'll go out of business.
      This isn't "some" studios. This is "almost all" studios. Paramount and Universal are the only major studios left supporting HD-DVD (minor: Weinstein, Focus). Contrast that with Sony Pictures, Buena Vista, Warner, Fox, and New Line supporting Blu-ray (minor: Lionsgate, MGM, Screen Gems, Searchlight, Miramax). Even prior to this change, Blu-ray movies were outselling HD-DVD movies 2:1 - this move will probably push that to 3:1 or further. (In other countries besides the US, the ratio is even higher. Up to 9:1 in Japan, I believe.)

      Finally, it is entirely possible neither format will win. It may be that dual format players become the norm and both formats continue to survive.
      I agree with your first statement but not your second. HD-DVD is pretty much dead at this point - there is much more hardware support, much more studio support, and much more retail support for Blu-ray.

      Blu-ray's biggest threat now is digital distribution. Sadly, what's holding this back is the cluelessness of media corporations. Remember how horribly the music studios handled music distribution online? Yeah.
      [ Parent ]