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Businesses

Cliff Bleszinski: Vote With Your Dollars 369

Posted by Soulskill
from the oh-i-will dept.
silentbrad writes "Cliff Bleszinski, formerly of Epic Games, posted a blog entry titled 'Nickels, dimes, and quarters' yesterday, advocating that gamers dissatisfied with the current trend toward DLC and microtransactions should vote with their wallets. Quoting: 'The video game industry is just that. An industry. Which means that it exists in a capitalistic world. You know, a free market. A place where you're welcome to spend your money on whatever you please or to refrain from spending that money. ... Adjusted for inflation, your average video game is actually cheaper than it ever has been. Never mind the ratio of the hours of joy you get from a game per dollar compared to film. To produce a high quality game it takes tens of millions of dollars, and when you add in marketing that can get up to 100+ million. ... I've seen a lot of comments online about microtransactions. They're a dirty word lately, it seems. Gamers are upset that publishers/developers are "nickel and diming them." They're raging at "big and evil corporations who are clueless and trying to steal their money." I'm going to come right out and say it. I'm tired of EA being seen as "the bad guy." I think it's bulls*** that EA has the 'scumbag EA' memes on Reddit and that Good Guy Valve can Do No Wrong. ... If you don't like EA, don't buy their games. If you don't like their microtransactions, don't spend money on them. It's that simple. ... The market as I have previously stated is in such a sense of turmoil that the old business model is either evolving, growing, or dying. No one really knows. "Free to play" aka "Free to spend 4 grand on it" is here to stay, like it or not. ... People like to act like we should go back to "the good ol' days" before microtransactions but they forget that arcades were the original change munchers. Those games were designed to make you lose so that you had to keep spending money on them. Ask any of the old Midway vets about their design techniques. The second to last boss in Mortal Kombat 2 was harder than the last boss, because when you see the last boss that's sometimes enough for a gamer. ... If you don't like the games, or the sales techniques, don't spend your money on them. You vote with your dollars.'"
Cloud

Are Gaming Studios the Most Innovative Tech Companies Out There? 103

Posted by Soulskill
from the aside-from-the-sequels dept.
Nerval's Lobster writes "Computer games are big business, with millions of players and billions of dollars in revenue every year. But that popularity puts game studios in a tough spot, especially when it comes to mobile games that need to serve their players a constant stream of updates and rewards. That pressure is leading to an interesting phenomenon: while IT companies that create more 'serious' software (i.e., productivity apps, business tools, etc.) are often viewed as cutting edge, it might be game developers actually doing the most innovative stuff when it comes to analytics, cloud and high-performance computing, and so on. Broken Bulb Studios, Hothead Games, and some other studios (along with some hosting companies) talk about how they've built their platforms to handle immense (and fluctuating) demand from gamers."
Facebook

British Researchers 'Gamify' Cancer Cure Search 20

Posted by Soulskill
from the still-no-cure-for-cancer-oh-wait dept.
nk497 writes "Scientists from Cancer Research UK are working with Amazon, Facebook and Google to design and develop a mobile game aimed at speeding up the search for new cancer drugs. The first step is for 40 computer programmers, gamers, graphic designers and other specialists to take part in a weekend "GameJam" to turn the charity's raw genetic data into a game format, with a working title of GeneRun. 'We're making great progress in understanding the genetic reasons cancer develops. But the clues to why some drugs will work and some won't are held in data that needs to be analysed by the human eye — and this could take years,' said Carlos Caldas at Cancer Research UK's Cambridge Institute. 'By harnessing the collective power of citizen scientists we'll accelerate the discovery of new ways to diagnose and treat cancer much more precisely.'"
Education

Play Wii, Become a Better Surgeon 55

Posted by Unknown Lamer
from the at-least-on-virtual-patients dept.
drew30319 writes "NPR reports that a team of researchers at the University of Rome required a group of surgical residents to play video games on a Nintendo Wii for an hour a day, five days a week, for four weeks resulting in 'statistically better' performance than a control group for laparoscopic skills. The study includes some interesting stats (e.g. while the control group showed a 10% improvement in accuracy, the Wii-playing group's accuracy improved by 83%). The study's authors add that '[t]he Nintendo Wii may be adopted in lower-budget Institutions or at home by younger surgeons to optimize their training on simulators before performing real procedures.'"

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