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Games Entertainment

EA As The Next Disney 332

ducomputergeek writes "There is an article over at Business2.0.com about how EA may just surpass Disney as the number #1 media company in the world. Considering that EA has turned out some great games over the years, including Wing Commander, many sports games for consoles, and the SIMS, it wouldn't surprise me."
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EA As The Next Disney

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  • EA is that big? (Score:5, Interesting)

    by Cirvam ( 216911 ) <<slashdot> <at> <sublevo.com>> on Tuesday December 17, 2002 @11:30PM (#4913169)
    Is EA really that big? I mean disney seems to own or have their fingers in just about all media. EA just doesn't seem as prevalent.

    Also does anyone know how much the Sim's helped EA out? or did Maxis make most of the money off that?
  • by Slurpee ( 4012 ) on Tuesday December 17, 2002 @11:31PM (#4913179) Homepage Journal
    Does EA produce their own stuff, or do they get other people to produce stuff, then market it?

  • EA vs Disney (Score:2, Interesting)

    by stonebeat.org ( 562495 ) on Tuesday December 17, 2002 @11:32PM (#4913188) Homepage
    games vs movies. i think with the level of complexity and advancement in games and gaming technology, i have to say sale of games will exceed the sale of disney movies....
  • Does Eisner Know? (Score:2, Interesting)

    by macdaddy357 ( 582412 ) <macdaddy357@hotmail.com> on Tuesday December 17, 2002 @11:32PM (#4913192)
    EA the next Disney? Does Michael Eisner [uncoveror.com] know about this? Will they constantly take from the public domain, without ever giving back to it like Disney does?
  • by The Tyro ( 247333 ) on Tuesday December 17, 2002 @11:36PM (#4913219)
    Electronic Arts always had great games... except it used to be EOA, dunno when it changed.

    Ah, those fond memories of my youth... 2AM, sitting in front of my C-64, watching that EOA title screen come up... gaming all night long (in between using a 300 baud modem to contact BBS's in germany, Japan...)

    I almost didn't survive the beating that resulted from one month's phone bill... almost 400$ of overseas long-distance. Twenty years ago, 400$ was, as they say, real money.

    Yep, I can hear the L33T K1dd13Z now... "Shut up, pops. Go take some Bayer for yer arthritis."
  • by Anonymous Coward on Tuesday December 17, 2002 @11:36PM (#4913229)
    I have two friends who work at EA (two completely different locations, and neither of these people know each other).

    EA works you like a dog. Everyone there hates their job. Big sexist corporate culture too. Both of my friends are women, and BOTH have had ideas stolen from them by their male manager. Fuckers.

    So in that respect, yes, they are just like Disney.
  • Re:Conglomeration (Score:3, Interesting)

    by Neon Spiral Injector ( 21234 ) on Tuesday December 17, 2002 @11:38PM (#4913245)
    Yes, syphoned up, and used for the one game that they wanted (Ultima Online), and then dismantled.

    I don't have any problem with people compairing EA to Disney.
  • Wow (Score:2, Interesting)

    by CausticWindow ( 632215 ) on Tuesday December 17, 2002 @11:39PM (#4913250)
    If that is true, then wow, that's weird. They used to be so small. I remember all their excellent games for the C64, but strangely I can't remember any of their names.

    One of my favourites was Foxfire or Firefox or something like that. Ace flight sim for that old 8 bit machine.

    Useless trivia of the day: The legendary SID musician/coder Rob Hubbard works for EA these days. He coded the themesong for Commando in machine code in just one night. Skillz.
  • Measuring stick (Score:1, Interesting)

    by muertos ( 570792 ) <jbeasley75@nOSpAM.gmail.com> on Tuesday December 17, 2002 @11:40PM (#4913260) Journal
    I guess it's possible that EA could one day be the biggest media company in the world. Until they open their first theme park, though, I'm going to leave them off the list of contenders.
  • funny... (Score:4, Interesting)

    by ruebarb ( 114845 ) <colorache AT hotmail DOT com> on Tuesday December 17, 2002 @11:43PM (#4913274)
    I remember seeing an ad in a gaming magazine...aboutr '86 or so...

    black and white, with about 8 developers on it..each talking about games they had programmed...Archon, stuff like that...

    that was EA, as I recall....on one hand...kewl they've succeeded...on the other hand, they were once a blatently geek programming company...kind of a bumber...but it was kewl...

    RB
  • Speaking of which... (Score:2, Interesting)

    by May Kasahara ( 606310 ) on Tuesday December 17, 2002 @11:43PM (#4913276) Journal
    This month's Wired has a good article on EA Sports [wired.com]. This company dominates sports games so much it's scary...
  • Wing Commander... (Score:2, Interesting)

    by red_dragon ( 1761 ) on Tuesday December 17, 2002 @11:46PM (#4913297) Homepage

    Considering that EA has turned out some great games over the years, including Wing Commander...

    Maybe I recall incorrectly, but I have this distinct memory of Wing Commander being originally published independently by Origin Systems before being bought out by Electronic Arts. Please correct me if I'm wrong about this.

  • by lingqi ( 577227 ) on Tuesday December 17, 2002 @11:46PM (#4913299) Journal
    I disagree.

    Movie-wise I would say disney has been getting better.

    Or, for my own taste anyway - Lilo&Stitch was an excellent film - and all the pixar productions keeps getting better as well.

    I mean, compared to "Sleeping Beauty"... I'd take today's disney films any day of the week.

    One may argue that Disney is trying to drown out Gibli stuff by buying up the rights, but maybe they are actually recognizing talent?
  • No Sweat! (Score:4, Interesting)

    by dmomo ( 256005 ) on Tuesday December 17, 2002 @11:54PM (#4913336)
    EA is not quite there yet!!

    "it's almost absurd to compare a $2 billion software maker with a $25 billion diversified media giant.

    If you are reading it... chances are, Disney is aware of the same information.


    money Gordon hints could be used to expand into movies or music. In any event, Probst is clearly way beyond thinking of EA as merely a creator of software toys. "Our goal," he says with no hint of self-consciousness, "is to become the greatest entertainment company ever.


    So, given the quoted valuation differences, and EA's stated goal, my question is.. how hard would it be for Disney to make EA an "offer they can't refuse"?

    Maybe the next version of Sim City is going to include a big fat Epcot Center monument!!
  • Lobbying? (Score:3, Interesting)

    by yerricde ( 125198 ) on Wednesday December 18, 2002 @12:08AM (#4913402) Homepage Journal

    Electronic Arts won't be the next DisneyCo until EA starts lobbying to the United States Congress for copyright laws that further restrict consumers [pineight.com] and other authors and publishers [pineight.com]. Look how much money DisneyCo contributed [opensecrets.org] to get the Bono Act passed in a desperate attempt to keep Mickey Mouse locked up [bumperactive.com].

  • by boomgopher ( 627124 ) on Wednesday December 18, 2002 @12:16AM (#4913457) Journal
    Yeah, I interviewed with EA Sports a while back, and everyone looked like major burn-outs. Cool, but tired...
  • by Quarters ( 18322 ) on Wednesday December 18, 2002 @12:32AM (#4913528)
    I worked for EA.COM/EA Virginia for about 12-18 months.

    Worst work experience I've ever had. At one point they wanted us to dumb our game down to the point where the users could hit a key to have his vehicle automatically follow an enemy. Then all the user would have to do is click the mouse button to fire their weapons.

    Yes, the clueless, khaki/t-shirt/black sweater management core from Redwood Shores that such an idea would make the game, "more accessable". It never dawned on them that it also removed all interactivity from an interactive entertainment product.

    But, what do you expect when their CEO is from Sara Lee and gives motivational speeches with such phrases as, "Making an online game is a lot like making a quiche.".

    (I am so glad I'm out of that environment.)
  • by WookieOnTheRun ( 603172 ) on Wednesday December 18, 2002 @12:59AM (#4913643)
    There are 2 problems with this article. First off, as the article says it really isn't fair to compare these two companies as their individual focuses are entirely different. Disney is a media giant, and is not focused on its video game market solely-- so it would make sense that ea could surpass them. its the same reason why nintendo has a better shot of surpassing the more diversified game makers. It also fails to recognize brand recognition. A lot of parents (the ones with the money) buy video games for their kids purely on the brand name of Disney (albeit a misleading name). Just a few things I noticed.
  • by TTMuskrat ( 629320 ) on Wednesday December 18, 2002 @01:05AM (#4913669)
    It's not just EA, they really are the 'Disney' of the gaming world, buying up anyone and everyone who comes along.

    Actually, EA doesn't buy up anyone and everyone. They had the chance to purchase Take Two Interactive (GTA series) and declined the offer.
  • by Jace of Fuse! ( 72042 ) on Wednesday December 18, 2002 @01:41AM (#4913814) Homepage
    I once read a very well respected Japanese developer said (I think it was Yuji Naka) [Some companies]"...make games at the desk." He was refering to game companies making games to make money, not to create something fun to play.

    Electronic Arts is in the video game industry making sound business moves and producing disposable rubbish for an eager consumer base. They are no longer Electronic Artists and they no longer make great video games. This shows in the huge amount of crap they spew out each year.

    Other companies were getting to be guilty of the same thing, but they seem to have realized it and are trying to make a turn for the better. Capcom, for instance, has pledged a shift towards quality and innovation, and shortly afterwards announced 6 new fairly unique looking titles.

    3DO claims to be making a similar shift, and has cancelled many projects to focus on a few unique titles. Trip Hawkins even forked over his own personal money to help fund the company further along. How many CEOs do you know of who would do that? (Well, the President of Sega did that, too, then died shortly afterwards.)

    Many of the more respectable publishers and developers are making this shift towards quality, but Electronic Arts openly clings to "tried and true" titles, even if it means saturating the market with crap.

    I don't rant about it like I used to. I just stopped buying the shit [ea.com]. After all, there are other [nintendo.com] great [bioware.com] video [blizzard.com] game [capcom.com] developers [sega.com] out [konami.com] there [rockstarnorth.com].
  • Good. (Score:2, Interesting)

    by Sj0 ( 472011 ) on Wednesday December 18, 2002 @01:50AM (#4913836) Journal
    I actually like EA. Their policy on releasing classic games is absolutely superb(they actually -- gasp! sell them!), and I've picked up dozens of old titles that way. It's refreshing to see a company which sees that there's some money to be made by deciding not to ignore the abandonware crowd. So... I don't think there's a problem if they become larger than they are.

  • by John Miles ( 108215 ) on Wednesday December 18, 2002 @02:03AM (#4913889) Homepage Journal
    Actually the 'O' was just a stylized sphere interposed between the cube ('E') and pyramid ('A') symbols that comprised the EA logo. It made for a memorable if misleading trademark.

    The cube, sphere, and pyramid objects in Ultima VIII were originally supposed to be evil artifacts in Ultima VI, if I remember correctly. Richard Garriott had a bit of a grudge against Trip Hawkins ("Pirt Snikwah") back in those days, as Origin was less than thrilled with their treatment as an EA affiliated label in the late Eighties. Richard had painstakingly planned a whole boatload of EA-as-the-embodiment-of-ultimate-evil allusions for the Ultimas beyond V, but EA skillfully dodged his wrath by offering to buy the company. :)
  • by dWhisper ( 318846 ) on Wednesday December 18, 2002 @02:05AM (#4913897) Homepage Journal
    It's a shame that Wing Commander was mentioned, and yet is about as dead of a series as they come. That is a series that has more-or-less gone to Microsoft in all but name (Starlancer and Freelancer), and is the closest that Mark "Aren't you that Skywalker Guy" Hammel will ever get to non-voice over fame.

    I also noticed that where the Sims got a lot of time, their other biggest stable, EA Sports, only got two short blurbs. Madden has been the standard for Video Game Football for years, and most likely will continue to be for a while. Other notable titles like NBA Street, SSX Tricky and Medal of Honor were left off.

    I don't get the reference to EA being the Microsoft of the gaming world. I could have sworn that Microsoft was the Microsoft of the gaming world, but who knows. I mean, Microsoft Games is one of their good points (and I know there are few), and they make a huge amount of games as well. That little X-Box thing, and AoM/AoE, plus their sports stable.

    EA will never be another Disney in the sense of what Disney is. However, they could easily be to Software what Disney is to animated features and children's programming: the standard. I'm not sure if I own more Sierra or EA games. For the PS2 it's hand's down EA, and for the computer it's a little closer.

    For them to really go into the entertainment industry, they would have to pull in something that could move them past being just a software company. Someone like Blizzard or Square Soft (I thought they used to have a stake in Square USA) could be what moves them closer to Digital Movie entertainment. I know that the Warcraft 3 made me think that Blizzard would someday go movie instead of game. But for now, they can rest on being the best publisher out there.
  • by ccnull ( 607939 ) <null@@@filmcritic...com> on Wednesday December 18, 2002 @02:13AM (#4913939) Homepage
    Like most interesting journalism, this is largely wishful thinking. EA will need to prove it's more than just a game company to become the player it wants to be. The company is largely beholden to other media companies for its content (LOTR game, James Bond game, Harry Potter game) and sports games are really a dime a dozen. Only The Sims has long-term promise as a stand-alone franchise... and once they try to make a Sims movie (and you know they will!) that will be the end of it. (Anyone remember the Wing Commander [filmcritic.com] movie? Still trying to forget it, huh...)

    But really, EA needs to look beyond gaming if it really wants to challenge Disney or any other major media concern. Sure, it's a powerhouse in the gaming world, but my mother's never heard of Electronic Arts, while she sure as hell knows who Disney is.
  • by asv108 ( 141455 ) <asv@@@ivoss...com> on Wednesday December 18, 2002 @02:39AM (#4914024) Homepage Journal
    EA dominates the sports game market. The best thing about successful sports games is that consumers want to purchase the latest release every year in order to get the latest stats. Nobody complains about having to buy a new version of madden every year, I'm sure M$ is jealous. So every year EA tweaks the previous release, updates the graphics, and puts in the new rosters. So its not like they have to do a complete rewrite for the next version of madden.

    Another aspect of sports games is that they are very capital intensive due to licensing and the amount of statistical data. This prevents any small upstart from coming out with a noteworthy competitor.

    Loyalty amongst sports game fans is another factor, people who have played madden for the last 10 years are not going to switch to NFL2K3. EA has made the wise decision to release their sports games for just about every platform. One other plus for the sports game genre is that it appeals to the growing market of older gamers.

  • by Anonymous Coward on Wednesday December 18, 2002 @02:48AM (#4914057)
    At least they have SegaSports as competitor. I have no idea with consoles and it probably isn't fair to compare PC to console. I played NBAlive 2k3 and besides it's freestyle control, the game is crap. Freestyle control isn't even balanced well enough. NBA2k2 was realistic and had fewer AI problems.

    In short, IMHO, more competition the better. It feels like bad news that EA is growing tremendously big, along with smaller "great" companies like, Origin, being bought. Back then, games came out with variety and competed for our undivided attention. Doom, One Must Fall 2097, Monkey Island, Full Throttle (LUCAS ARTS is the kind of adventure games). No doubt, there will be amazing titles from EA, but I feel choices will be less

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