Conflict On Graphic Standards Hurting PC Gaming?

Thanks to GameSpot for their editorial discussing graphics card manufacturers, and how their race for revenue could harm PC gaming. The piece discusses the days when "3dfx's Glide standard was the only thing going", and "3dfx even secured deals with retailers to create separate sections for 3dfx-compatible games." However, the author laments: "I thought hardware-specific games were a thing of the past. Then I booted up the demo for Bridge It", an Nvidia-sponsored title which "will not run unless you have an Nvidia GeForce 4 Ti or GeForce FX graphics card installed." The article ends with a hope that "clearer heads will prevail and PC gaming can take new steps toward improving ease-of-use, not balkanizing the platform for business reasons."