Thanks to the IGDA for pointing to a recent Chris Crawford-authored piece discussing the unreliability of statistics that reveal an ever-more diverse gaming public. The piece cites a recent Entertainment Software Association study and suggests that, because they don't reveal their methods or sources, "...the ESA results are unscientific. We can't place any confidence in them because we have no idea what they really mean. It doesn't matter how representative the sample is or how large it is or even if the researchers wore white lab coats." The ever-controversial Crawford goes on to argue that "Games people are smarting about the tawdry, unhealthy image that their industry suffers", and then offers a way out: "What's especially sad about this is that the solution to these problems is obvious: start making respectable games."