Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising'
to promote Gladiator: Sword of Vengeance
, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]."
The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements."
This continues Acclaim's increasingly desperate series of publicity stunts
, including using "spray-painted homing pigeons"
at the Wimbledon tennis tournament
and trying to place game adverts on gravestones