EA and Sony's Video Game/Music Convergence

WebGangsta writes "Yahoo! News is reporting that Electronic Arts and Sony are collaborating on cross-promoting music and videogames. The just released EA title NFL Street 'will feature an original score from Sony artists X-ecutioners and tracks from Sony musicians including Korn, Fuel, Killer Mike and Three 6 Mafia. Two songs from the soundtrack will be turned into music videos featuring gameplay footage and will be released as singles for radio. To promote the game, EA said certain Sony Music releases would come with a bonus disc featuring a demo of NFL Street, and the production of the game and involvement of Sony artists will be featured in an MTV special.' This is just the beginning and an ideal way for Sony to cross-promote their artists with gamers (Amplitude, SSX3, DDR, etc)."

Re:Crap

[Acidic_Diarrhea]

"Now I have to deal with 5-string bass garbage if I ever want to play NFL Street."

By "deal", you mean turning the music off, right? In fact, you may want to note that in EA's most recent sports game, there's control settings that allow you to turn off individual songs so you never hear them. Obviously this doesn't help if you dislike every single song and every single band on the game's soundtrack but, in that case, just turn the music off.

I don't think this story was meant to highlight a great addition to the NFL Street game but was more about how corporate synergy can create interesting marketing strategies. More of a non-story and I wasn't planning on commenting in it.