Wizards Of The Coast Tries Star Sisterz, Duel Masters

Thanks to OgreCave for its article pointing out that Wizards Of The Coast, the Hasbro gaming division best known for the Magic: The Gathering CCG, is now trying a collectible charm-bracelet game called Star Sisterz. Apparently, the game "combines the popular beaded trinkets with truth-or-dare-style questions on cards" in order to target the difficult-to-reach female demographic, and "girls might be charged with going to the mall with their clothes on inside-out or reading a page from their diary aloud to all of their friends - how embarrassing!" The official site has more information on this 'game', although OgreCave notes the more interactive Duel Masters CCG, the current Japanese collectible card game of choice, will launch around the same time, with comics, videogames, action figures, and a TV show on Toonami/Cartoon Network all contributing to the Pokemon/Yu-Gi-Oh styled media blitz.

best known game?

[Anonymous Coward]

Wizards Of The Coast, the Hasbro gaming division best known for the Magic: The Gathering

you're right...that probably is their best known game [wizards.com]... : p

This is stupid, even for girls

[DrDoombender]

STAR SISTERZ enables tween girls to develop interpersonal skills through communication and trust exercises with friends. More importantly, STAR SISTERZ fosters a heightened sense of self as girls discover and define their own unique interests and talents."

yeah, cause you know how girls can't develop communication skillz and trust with friends through IM, the phone, normal conversation, and good games (IMHO, this is a stupid game idea). Here's how I see it....

Girl1: "Like OMG, you look so like Britney spears!"

Girl2: "OMG! I was gonna say the same about you."

girl1: "Okay, so its like my turn. Truth or dare, do you like Will Farrell?"

girl2: "Dare! *giggle"

Girl1: "okay, so like, my bracelet compells you to be like an anorexic for a week."

girl2: "OMG! I already am."

girl1: "OMG! I am too!" *both girls giggle.

maybe, I'm outta touch, maybe I got karma to burn, but that's my thoughts on this.

Negative branding?

[GonzoDave]

Is ANY teenage girl going to buy something by the people who bought you Magic:The Gathering, Dungeon and Dragons and the Lifelong Virginity expansion packs?

Girl Challenges

[TwistedSquare]

As I read this: "girls might be charged with going to the mall with their clothes on inside-out" I had a horrible feeling it was about to dare girls to go commando... After all what do you expect if you let a geeky company dream up these things ;-)