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Movies Media The Almighty Buck Entertainment Games

Hollywood Courting the Gaming Industry 201

Posted by michael
from the bullet-time dept.
beatleadam writes "In a trend that we all seem to already be hyper-aware of... 'The video game industry was once an afterthought in Hollywood, at most an ancillary source of revenue like action figures. The people passionately developing the computer-based form of entertainment were seen as dorks compared with the celebrities. Not anymore. Now that games have matured into a $11 billion business, topping movie box-office sales and siphoning television viewers, the lucrative and increasingly influential genre has attracted more star power than ever.'" We did another story about this a month ago.
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Hollywood Courting the Gaming Industry

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