beatleadam writes "In a trend that we all seem to already be hyper-aware of... 'The video game industry was once an afterthought in Hollywood, at most an ancillary source of revenue like action figures. The people passionately developing the computer-based form of entertainment were seen as dorks compared with the celebrities. Not anymore. Now that games have matured into a $11 billion business, topping movie box-office sales and siphoning television viewers, the lucrative and increasingly influential genre has attracted more star power than ever.'" We did another story about this a month ago.