Thanks to the New York Times for its article (free reg. req.) discussing the cresting popularity of retro game chic over many types of media, noting: "Last month Saturn introduced a commercial featuring its Vue sport utility vehicle rolling through a town, absorbing dots to the officially licensed sounds of a grazing Pac-Man. Billboard magazine's Hot 100 singles chart includes 'Game Over (Flip),' a song by the rapper Lil' Flip that contains a beat built from the sounds of Pac-Man." There's also insight into the financial benefits: "Robert Ennis, chief operating officer of Namco, publisher of the transcendent Pac-Man, said that classics represented about 5 percent of his company's revenue. More important, he said, the company's several 'museum' collections have involved little financial risk."