Analysts Predict Tough Christmas For Game Publishers 54
Thanks to Gamesindustry.biz for its article regarding predictions of a tough 2004 holiday season for all videogame publishers, as an analyst report from Banc of America Securities claims "competition in the games market will be much more intense than last year", and argues that "some games will just not receive any shelf space from retailers, and initial shipments of titles will be very low, even by historical standards." The report goes on to highlight some non-specific specifics: "We have very low expectations for games of other developers with less-known brands... including Acclaim, Midway (except Mortal Kombat), Atari, Eidos, Vivendi (apart from Half-Life 2, if it is released) and even Microsoft (apart from Halo 2)... Expect many disasters this holiday." Is there really a reason for game creators to worry about what sales Santa will bring them?
I consider myself a gamer, but... (Score:5, Interesting)
Christmas will most likely by DVD season, not games season. Newly released box sets of SciFi TV shows will feature highly as well as "classic" movies like Office Space.
Publish games during the summer season! (Score:5, Interesting)
So why don't video game publishers try to capitalize on the summer months, when the market isn't flooded with competitors and people seem eager to spend money on entertainment?
E.g.: Blizzard publish Warcraft III on July 3rd, 2002 and WC3: TFT on July 1st, 2003, and each sold several million copies within weeks of their respective release date.
Re:Publish games during the summer season! (Score:5, Interesting)
My guess is that publishers are still stuck on that "games are for kids" thought when it comes to release dates, even if they're over that for content. For any target audience that buys their own games, spread the releases around a bit! Some more in the summer, some around late February or early March for that late winter drag, a few in mid or late september, for those who have grown tired of their purchases from early June...
Re:Christmas Madness (Score:1, Interesting)
On a related note (Score:5, Interesting)
Diablo 2 (Score:4, Interesting)
Re:Rhetorical or redundant? (Score:2, Interesting)
CRAP TITLES WILL SELL. Un-crap titles without heavy marketing might not.