Thanks to Oblomovka
for pointing to a Habitat Chronicles post chronicling the early days of LucasArts/LucasFilm Games
, including the 1984-era "pair of proposals, one for something we called Lucasnet, which would correspond to what nowadays we'd call a games portal, and one for something we called the Lucasfilm Games Alliance, which would correspond to what nowadays we'd call a MMORPG (and indeed, which looked in concept a lot like what Star Wars Galaxies turned out to be in practice, albeit 20 years later)."
The eventual product, as documented by the creators
, was Lucasfilm's 1986-launched Habitat, "arguably one of the first attempts to create a very large scale commercial multi-user virtual environment"
, but the detailed post also strays into defining the Lucasfilm ethos in the '80s, pointing out provocatively: "We were absolutely forbidden from doing any [games] that made use of the company's film properties, especially Star Wars. That was viewed as just like spending money, since these properties were, in effect, money in the bank."