Nintendo's Reggielution Will Not Be Televised 46
Thanks to Gaming Age forum regulars for pointing to a Reveries.com profile of Nintendo's chief marketing officer Reggie Fils-Aime, subject of E3 adulation for his appearance at Nintendo's press conference. The article argues enthusiastically: "Reggie's high-voltage verbs sent shockwaves of anticipation -- and adulation -- through the Nintendo community", and Fils-Aime explains his own view of why people enjoyed his appearance: "They were proud -- they were happy for someone like myself to come in and articulate a very aggressive attitude, and frankly, have the games and the innovations to back it up. That's what motivated the response that we've seen on all these websites and that part has truly been fantastic."
The IGN article is satire, right? (Score:2)
BTW, anyone notice that the other article is apparently listed under "kids' marketing"?
Rob
Reginator vs Balmer - ORDER NOW ON PPV! (Score:2)
Re:Reginator vs Balmer - ORDER NOW ON PPV! (Score:1)
Overly active marketing guy from Japanese Company. (Score:5, Insightful)
Oh yeah, it was the Director of Sega [216.239.57.104] right before the Dreamcast launched.
Yeah...he was great. Haven't seen him around so much since he, you know...get demoted into oblivion, his company became the 3rd wheel in a 2 console industry, and eventually got bought out by a competitor...
You know...maybe history doesn't always repeat itself and maybe people learn from other people's mistakes sometimes...
Re:Overly active marketing guy from Japanese Compa (Score:1, Interesting)
Re:Overly active marketing guy from Japanese Compa (Score:1)
As far as i'm concern, the dreamcast has not failed because of some "Overly active marketing guy from Japanese Company" doing a great speach at e3. The dreamcast failed because of a series of bad moves (segacd, 32x, staturn) deterioring comsummers trust, and also because of the PS2 anticipation.
So what is your point exaclty? The DS will fail because history teached us that a great demonstration at e3 will kill your product?
Re:Overly active marketing guy from Japanese Compa (Score:3, Insightful)
You can't hate someone just because he's in marketing, he's got a job to do, which is get people excited about the company and its products, and it seems like he did a good job without relying too much on plain hype. They actually have the crap they're pushing and it seems like it will be as good if not be
Only Nintendo... (Score:5, Interesting)
I honestly see thier problems at the younger (12-18)level. It seems strange that Nintendo fanboys who are 25+ (of which I am one) enjoy the "kiddie" games, while the younger generation of gamers (12-18) go in for "adult" games (like GTA... which I enjoy as well).
Is this purely a case of children growing up faster now than in the 80s?
Re:Only Nintendo... (Score:4, Insightful)
No, I think it is a case of many people misunderstanding the word "mature." Only dumb and immature 13 year old boys -- or people who think like them -- think that slapping some tits, guns, and strong language onto an otherwise mediocre and unimaginative game (or movie, book, comic, etc) makes it "mature." Likewise, the absence of those elements by no means makes it immature.
Re:Only Nintendo... (Score:4, Insightful)
I think you could almost argue that it's more the inability of children these days to understand what true gameplay really is.
The games we grew up with on the SNES and in the arcades are totally different from the ones the kids are growing up with now. Too much emphasis is on the graphics (DOOM3 perfect example) and the graphics are the only thing selling most of these games.
Most kids now, don't have the attention spam to complete the 96+ levels of Mario and have more money to spend on new games every fortnight than to actually complete the games they already have.
I remember the playground fights between the nintendo and megadrive/genesis fanboys... I always felt that although Nintendo paid more attention to the small details in games, SEGA sold most of theirs simply because they were adult orientated. It pissed me off that Mortal Kombat on the SNES had grey blood... because Nintendo refused to unleash the 'realism' to their followers.
Being a huge Zelda fam, I was very disappointed to see the kiddy style cell shading in The Wind Waker... but it didnt stop me appreciating the time spent creating what I began to realise was a masterpiece in itself. Nintendo started targetting the children... and not realising that times have changed since my schoolroom arguments. Nintendo used to own the kids market and they've just recently realised that is not the case anymore.
With Doom 3 I can understand that ID's game is more a technology preview than anything else (to sell the engine rather than the game itself) I respect that. I also respect the GTA series of games and remember that when they almost banned the original GTA -- I wanted it more !!
Too many games now are selling for their adult nature and realism alone with little attention paid to "will they go back once its completed?"
Nintendo were VERY lucky this time around that nobody figured out how to crack their piracy prevention mechanisms. Nintendo have been the only ones to truely profit from this generation of gaming and for that reason alone will live to fight another day.
I was relieved to watch the E3 video with reggie and the new Zelda.. Nintendo *NEEDED* the new 'adult' look to survive into the future and at E3 they proved (to me atleast) that they were steering the corporation into a new era. Reggie did an amazing job of shocking the gamers into how series Nintendo were about this; and to back it up he showed game after game that the audience had been waiting for. (Zelda! Zelda! Zelda!)
Remember his speech regarding how much Nintendo had innovated the console market? The Nintendo DS is that same innovation... It might not be the most advanced thing in the world but *ATLEAST* Nintendo is willing to take the risk of bringing out something new and not just churning out the same old blood fest, high polygon, particle systems that the gaming community is so used to. Donkey Konga I find a bit silly (like the PS dance mats) but again its innovating the market and I cant grudge them for that.
The next generation will be very interesting for me to see what happens.. Will Sony still rock the arena? Will Microsoft sell a system they can actually profit from? Will the younger audience appreciate Nintendo one more?
I feel the reason the GBA has sold so well is because it cant rely on graphics to push the games... which is ALSO why the older generation of gamers are the ones that play them the most...
Dont get me wrong, I loved the GTA series... I plan on playing Doom 3 one way or another (But it aint worth my money) I just value the gameplay and the 2D artists far more these days than the adult rating and the polygon count.
I personally wish Nintendo (like ALL current game publishers) would stop selling updated games from the past... Zelda on the GBA is an amazing game, but I completed it 7 times on the SNES, why do I want to do it again? The same with the Super Mario s
Re:Only Nintendo... (Score:1)
series????
one more???
man I feel bad !!!
meh, and now I wish firefox had the same spell checker I could get for IE
and why didnt my URL autolink ?
Re:Only Nintendo... (Score:2)
I must disagree with you, I would say Doom3 gameplay is superior than an '80s game like Donkey Kong, Pac Man, or Super Mario. Games have evolved, just because Doom 3 is average compared to the other games of this era, doesn't mean it isn't superior to those "greats" of the past.
I loved NES games when I was growing up, playing them now I'm older I find them repetitive and boring.
I
Re:Only Nintendo... (Score:3, Insightful)
I think you could almost argue that it's more the inability of children these days to understand what true gameplay really is.
It's neither. It's simply a matter of kids trying to look cool to their friends. When a kid reaches a certain age, he's afraid that his friends will think he's a wuss because he's playing Animal Crossing or Mario Sunshine, and they won't think he's cool if he hasn't played 3000+ hours of GTA. There's nothing new about this, either, except perhaps if you were a teenager when Atari
Re:Only Nintendo... (Score:1)
Your right... I am stuck in the middle but the more clones of clones I see comming out the more I miss the variety of the past.
Being such a big zelda fan... I wasnt amused to see the same game comming out for the GBA.....
I also used to love the snes version of MarioKart... After completing all the new levels on the GBA.. playing it back mirror THEN unlocking the same ones I used to play on my snes was great... why didnt they do that for Zelda? If they cr
Re:Only Nintendo... (Score:1)
I also used to love the snes version of MarioKart... After completing all the new levels on the GBA.. playing it back mirror THEN unlocking the same ones I used to play on my snes was great... why didnt they do that for Zelda? If they created a new plot, a few extra areas (instead of 1 new dungeon) but used the existing graphics sets/engine the game would have been a gem in my eyes....
That's a very good point, and also shows
Re:Only Nintendo... (Score:1)
Actually they were cracked. Look up the PSOLoader
Nintendo have been the only ones to truely profit from this generation of gaming and for that reason alone will live to fight another day.
Thats a lie, Sony made a killing this generation.
Too much emphasis is on the graphics (DOOM3 perfect example) and the graphics are the only thing selling most of these games
ID already had emphasis on the e
Re:Only Nintendo... (Score:1)
Sony may have made a killing selling multitudes of games...(and a lot more if they hadn't been pirated) but the games did heavily subsidise the hardware. Costing them a lot of money in lost games revenue and hardware purchases
Nintendo may not have sold so many games... but most of the ones they did were their own and weren't copied. Instead of losing money on every unit sold, Nintendo profited far more than either Sony or Microsoft.
From a corpora
Re:Only Nintendo... (Score:2)
These days, adult games not only show the occasional nipple (in 16 million colors, not 16 of them), they also incorporate murder, stealing and whatever else the publishers manage to put in there. So when kids pick up an adult game today, it's not the same adult game as 15 years ago.
Wow... (Score:2, Insightful)
Anyoen can talk the talk (Score:1)
Re:Anyone can talk the talk (Score:1)
Article Repost in case of slashdotting (Score:3, Funny)
Actually, what Reggie said was this: [marketspeak]
Yes, Reggie really did say that, at the Electronic Entertainment Exposition (a.k.a. E3) in May, as he introduced Nintendo's new game platform -- an innovative dual-screen, wireless handheld, code-named Nintendo DS, and scheduled to hit stores in time for the holidays.
Reggie's high-voltage verbs sent shockwaves of anticipation -- and adulation -- through the Nintendo community. You know, all he really meant was [marketspeak]. But the way he said it -- man-oh-man-- internet bulletin boards and chat rooms just went bonkers. "Reggie is the [marketspeak]!" posted one true believer. Another wrote: [marketspeak].
Feeling the itch to get back to his roots in consumer marketing, Reggie became Nintendo's chief marketing officer last November. "For me," says Reggie, "the opportunity here at Nintendo really was to get back to my market speak, apply what I've done in the teen market speaking space for the last ten, twelve years and really speak the market."
Why did you threaten to kick asses and take names at the E3 conference? You were just joking, right?
No, I actually wasn't joking. [he was joking]
Is Nintendo going to fail?
Nintendo is the greatest company ever!
is the DS going to fail?
No Nintendo product has ever failed
What about the Virtual Boy?
Enough! This interview is over!
Actually, you sicko, it means.... (Score:1, Informative)
After all, it's Reggie Fils-Aime' (avec accent aigu). Kinda cool, in a "my mama loves me" kind of way.
Hmmm... (Score:1)
Re:Hmmm... (Score:1)
Women want Metroid? (Score:3, Insightful)
I mean, the traditional Metroid experience is a lonely and desolate affair. The only thing about it that caters to women is the fact that Samus is a woman, a plot element mostly obscured by the powersuit that enables her to complete missions. Its certainly a step up from the pink plastic approach that patronizes women, but its hardly any deep journey into the female psyche that makes a lasting connection.
Re:Women want Metroid? (Score:1)
Preaching to the choir (Score:2)
Re:Preaching to the choir (Score:1, Informative)
Nintendo hasn't shown any intention to diversify their games and reach the mainstream audience? What is it with you people? Nintendo's been trying for a while now, but people like you are so firmly set in your beliefs that you are totally blind to it. What exactly does Nintendo have to do to convince you that they are trying to do exactly what you just said they need to do?
You want to talk about enc
Only one reggielution I want - first party titles! (Score:1, Flamebait)
Ta-da! Two great titles, one really good, three only 'good' and two that are poor. Frankly, I'm disappointed in the extre
Re:Only one reggielution I want - first party titl (Score:2)
I put them in order of my opinion of their quality. I could blame my maths on pokemon channel being not much of a game at all....