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ESPN And Electronic Arts Sign 15-Year Deal 332

Posted by timothy
from the long-term-thinking dept.
acxr is wasted writes "Electronic Arts has dealt another blow to rival Sega by signing a 15-year agreement with ESPN, giving the publisher exclusive video game rights to ESPN branded material. EA has recently faced pressure from popular ESPN-branded Sega titles released at discount prices, prompting their recent deal with the NFL, and failed bid for the NBA."
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ESPN And Electronic Arts Sign 15-Year Deal

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The trouble with doing something right the first time is that nobody appreciates how difficult it was.