Gamespot reports that this past week, a portion of the National Cable and Telecommunications Association was set aside to show off a system called gameNET. The group intends to promote video games on demand via current cable setups. From the article: "With the convention proper focusing heavily on the emergence of HDTV and on-demand video services, gameNET followed suit by addressing both issues. Pixel Play, a New York-based on-demand game company, showed off its cable-based games built around the Tetris, Monopoly, Scrabble, Centipede, and Asteroids brands. The market for such games, said a spokesperson, is the emerging casual gamer--typically a female over the age of 40 who is married and has two children."