Inside the Honeypot, Inside the Game

VonGuard writes "The Game is the title of an article I have up on the EastBayExpress site, and it's an inside look at 4orty2wo, the company behind ilovebees.com and the original ARG 'Who Killed Evan Chan?'. I also have an interview with the 4orty2wo folks in this month's Game Developer Magazine entitled 'Inside the Honeypot'. Read both carefully and you may find clues to a new ARG!" From the article: "One day last fall, Lenore Henry stood by a pay phone on San Francisco's Market Street. She cupped the thick black shell of the receiver to one ear and plugged the other with an errant finger to block out street noise. Behind her, a man clicked on a recording device and poked a microphone at the telephone mouthpiece. A familiar female voice was on the line. It wasn't a recorded voice as before. This one was live. It was 'the Melissa,' and Lenore needed to make it cry."

So...

[Anonymous Coward]

After reading the article, does anyone think that Microsoft has been scammed out of big money to pay a company to play a LARP with a bunch of strangers that hadn't sold a single ticket to AI or a single copy of Halo 2?

Ooh Im so impressed

[Jukashi]

Viral marketing fucking sucks. The only amazing feat here is the ability of these people to be even bigger liars than other marketing firms. How long until our memories are full of these corporate 'happenings'? Thanks for making the world a worse place, dickwads.

Re:We don't care....

[assassinator42]

It's an amazing, 2+ hour audio drama. I like it more than I liked the plot for Halo 2. Did the people who critisize it actually listen to the completed story? Congrats to 4orty2wo and all of the excellent people who worked on this story.