Xbox Marketing VP Says 10M 360s In First Year

Peter Moore, the VP for Xbox marketing, has publicly stated that the Xbox 360 will sell 10 million units by the end of the first year. From the article: "The advantage of launching first for Microsoft, though, is that it has the chance to establish itself as a prominent next-generation format without initial competition. 'The target of 10 million units gives tremendous momentum to a platform,' said Moore at the ELSPA event. The target is certainly an ambitious one, as the current lifetime to date total for Xbox consoles sales worldwide is only around 21 million after almost four years on sale."

Sources?

[Metaphorically]

Where does the number come from? They have to have some kind of justification for it, especially when the article ends with "lifetime to date total for Xbox consoles sales worldwide is only around 21 million after almost four years on sale."

Seriously, is there some context for this? Can we read more of what Moore said somewhere?

16 months not a year, 'could' not 'will'.

[Andy_R]

The BBC version of the story [bbc.co.uk] reports the same speech quite differently.

Mr Moore actually said Microsoft could reach the 10 million mark in 12 to 16 months.