In-Game Advertising Reaching Audiences

Via Joystiq, a report that in-game advertising works quite well. From the article: "A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game 'Metro3D.' And while the study reported some differences in the effectiveness of animated and static ads, Double Fusion's co-founder, Guy Bendov, said the results weren't what he had expected."

This is terrifying...

[Errandboy of Doom]

I use TiVo, AdBlocker, I even show up to the movies 10 minutes late.

Why do they keep finding me, wherever I hide?

What's next, my DM beginning with: "By the way, before we get started, I'd like you all to know that this dungeon crawl is sponsored by Jolt Cola and Lays Potato Chips?"

But this is slashdot.

[game kid]

Slashdot EeziPost (TM) MK 1.0.001[game kid-0xC2-thewhitenoise] (beta [slashdot.org] with patch [slashdot.org] es [slashdot.org])

#NB: For obvious reasons, the first option is ENABLED by default - remember to turn off if you are NOT responding to a dupe

[X] Another: [ ] Dupe [X] Slashvertisment [X] WTF [X] $editor is a dork [ ] dupe trifecta is now in operation

[ ] Frist psot [ ] $link_to_GNAA [ ] $link_to_goatse [ ] $random_drivel

[ ] I Haven't RTFA, but... $random_opinionated_comment

[ ] Slashdotted already!. I bet their server runs on $topic_item too

[X] Soul_sucking registration required

[X] Mod Parent [X] up [ ] Down

[X] Fsck: [ ] SCO [ ] Micro$oft [X] Double Fusion [ ] DMCA [ ] DRM [ ] MPAA [ ] RIAA [ ] Google [ ] Bush [ ] You all

[ ] I for one welcome our new $topic_item overlords

[ ] Imagine a beowulf cluster of those

[X] In Soviet Russia, $topic_item owns you!

[ ] Meh!

[ ] You must be new here!

[ ] Netcraft confirms $topic_item is: [ ] dead [ ] dying

[ ] But have the inventors thought of what will happen if $random_amateur_insight

[ ] Once again the USA is clamping down on my [ ] Amendment rights.

[ ] You insensitive clod

[ ] But people who download music from P2P networks are more likely to buy the
album

[ ] Cue DVD Jon-type crack in 3..2..1

[ ] Torrent, anyone?

[ ] Here's a link to a patch: $random_linux_distro_url

[ ] "Yeah, but does it run Linux?"; if($summary has 'linux') add "Oh, wait..."

[X] Profit!!

[ ] Tinfoil hat at the ready

[ ] Still no cure for cancer

[ ] "()*%£^" No Carrier

[ ] Coralized!

[ ] But this is slashdot. slashdotter.builtOwnComputer == (Jedi.builtOwnLightsaber == false)

Coming soon to World of Warcraft!

[Rakarra]

After a long hard battle, come in to Starbucks (now with locations in Undercity and Stormwind! Every other small town will have one within the month), put up your axe, and trade war stories over a latte!

Re:For now..

[mnmn]

I strongly support ads in games. They can really make games cheaper. In time I think they'll make games free. Think of most yahoo and google services. Google isnt posting satellite pictures and petabytes of data storage for the sake of philanthropy. Their ad jobs really pay off, see how big google is now?