In-Game Advertising Reaching Audiences

Via Joystiq, a report that in-game advertising works quite well. From the article: "A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game 'Metro3D.' And while the study reported some differences in the effectiveness of animated and static ads, Double Fusion's co-founder, Guy Bendov, said the results weren't what he had expected."

Puh-leeze!

[RM6f9]

I'll believe their ads work when I can see increases in sales independently measured and metered by the companies doing the advertising - "Brand Awareness" doesn't add one red cent to the bottom line.

Metro3D?

[eLDeR_MMHS]

Has anyone actually seen "Metro3D?" Some quick google searches just turn up a developer company (one that doesn't even appear to make PC games) and not an actual game.

Re:Maybe

[Luigi30]

Dole isn't a Japanese banana company. They're an American banana company.

Game not Metro3D - London Taxi!

[fixmyship]

It seems that the game they used in the study is not a game called "Metro3D" but a game BY Metro3D called "London Taxi" [altavista.com] (warning - babelfish translation), a Crazy Taxi-style game. More information in this blog [mercurynews.com].