In-Game Advertising Reaching Audiences 72
Via Joystiq, a report that in-game advertising works quite well. From the article: "A new study released on Monday found that in-game ad campaigns resulted in a 60 percent increase in awareness of new brands. The study, commissioned by in-game ad creators Double Fusion and carried out by Nielsen Interactive Entertainment, tested various forms of ads in the PC game 'Metro3D.' And while the study reported some differences in the effectiveness of animated and static ads, Double Fusion's co-founder, Guy Bendov, said the results weren't what he had expected."
All you need to read... (Score:5, Interesting)
An advertiser releases a report stating that their method works, and it gets picked up by slashdot?
Re:Starbucks in the 30s (Score:1, Interesting)
I've heard this one a lot before. I'm not saying this is your particular standpoint on it, it doesn't sound like it, but I have heard other's support in-game advertising for this reason.
I think people are really fooling themselves by assuming that in-game advertising, something that solely exists to support the producer's pursuit of more money in the first place, will every give value back to them.
People don't put advertising in games so the player can save on the development costs, that would be a selfless act, and our beloved industry is widely known to be supported by greed. In-game advertising is simply another revenue source for the people publishing the game, plain and simple. Why offset development cost and have a lower price point when you can pocket all that money yourself?
Great for MMO's (Score:3, Interesting)
What kind of advertising do slashdotters want? (Score:4, Interesting)