1up.com has a feature on the growing business of videogame coaching. From the article: "This is where Tom Taylor comes in. He's one of the rising stars in the Halo 2 world and leading the charge for one of the first console videogame coaching sites: gaming-lessons.com. 'I've given lessons to people who [are] looking to go to tournaments or people who are just looking to brag to friends,' Taylor says, adding that he guarantees I'll beat Shoe after my training session. He's gotten offers from gamers in Europe and Australia for some schooling-his rate: $40 for a one-hour session-but today he'll be training a simple guy who just wants to beat his boss once."