Next Generation has up the first in a two-part article talking in-depth with members of the gaming industry about the importance of fresh ideas. Also discussed are the challenges of next-gen development costs and the impact of Hollywood/Intellectual Property on future titles. From the article: "Q: What role will original game concepts play in next generation development? A: (Todd Hollenshead) Technology is a gating factor to the experience of playing games. Whether it's visual quality or character interactions, you have to have the processing power to make more sophisticated and interesting entertainment. Certainly the next generation of consoles in the Xbox 360 and PS3 are far more powerful than their predecessors and that gives game developers broad options to do things we haven't been able to do before and provide experiences for players they haven't had before. For example, for our next generation Wolfenstein game, which uses the Xbox 360 as it's primary development platform, we are developing technology that will change the way people play First Person games by doing away with the whole concept of 'levels', which has been the primary progression mechanic every first person game has used."