Gamespot has a piece up discussing the relative dangers of innovation for large developers
. Should an EA be more willing to innovate than, say, The Behemoth? From the article: "We want to make sure that all of the franchise businesses have the right level of innovation inside them and I think that we have been guilty of not doing that historically in certain areas of the business ... So a focus for us right now is, how do we get new, innovative features that take the existing franchises and move them forward in interesting ways? And then I think what you'll see is a couple of--you know a couple might be the wrong term--but some very focused bets at doing really innovative and different things.'"
The second part in a two-part series, with part one