The transition from the previous generation to Next-Gen consoles is hitting game publishers right in the intellectual property. Existing franchises are going to struggle to keep their publishers afloat, because of the immense costs and problems involved in adapting to the new console market. From the article: "The strong possibility of a new Medal of Honor game from EA could also affect Activision's numbers. The analyst estimates Gun sold 980K since launch, and that any sequel will struggle to match this, probably hitting no more than 780K. Another declining franchise is X-Men. The 2004 game X-Men Legends sold 1.2 million with last year's X-Men Legends II probably hitting around 750K. A third game this year is estimated to manage only 550K."