Valve Angry Over Counter-Strike Subway Ads

Gamepocalypse writes "I noticed over on GamePro that Valve is considering legal action over the Subway ads that Engage In-Game Advertising was pumping into Counter-Strike matches. Valve's Doug Lombardi: 'Advertising or any other commercial use of our games requires our written permission.'" I'm unclear on this: Were the ads actually in the game already, or was the company just saying they were going to put the ads in? If the ads were displayed in-game, how was that done without Valve's knowledge? If the ads weren't in the game ... why would you make a public claim like this without clearing it with Valve first? Odd all around.

ridiculous

[abandonment]

This is ridiculous. There are hundreds of commercial server rental places that have in-game ads splattered all over CS servers and have for years.

Just because it's a non-CS commercial company that's doing this is irrelevant.

When we hosted CS servers a few years ago (pre 1.5 / steam), we were trying to figure out how to do the same thing. Considering how much money running game servers costs, bandwidth-wise, I don't see how Valve really has any say in the matter.

They should be happy to have server-operators willing to host their games, and if the gamers themselves don't care about the in-game ads to help buffer server costs, then so be it.

It's not like there isn't thousands of servers out there for CS anyways - if players don't like it, then market forces will react appropriately - ie players will go to a different server.

Meh

[Guppy06]

"Valve's Doug Lombardi: 'Advertising or any other commercial use of our games requires our written permission.'"

Translation: we want our cut!

I might feel sympathy if their stance was "There will be no advertising in our games," but as it stands now I couldn't care less. Let the lawyers deal with it.

Re:ridiculous

[Guppy06]

"That's not the point from Valve's perspective. If I was providing downloads of a popular TV show and inserting my own commercials in it, the producer of that show would expect compensation."

No, the producer of the show would demand compensation regardless. Once an affiliate has bought and paid for the rights to distribute a show, it is out of the producer's hands whether or not there is any advertising included or how much of it there is.

The only way the producer could control the way the content was distributed would be through a clause in the license. And unless the game's license says "you can distribute the maps you make with this software freely, so long as you don't put any advertising into it," I don't see how Valve can have a leg to stand on.

Re:ridiculous

[valintin]

Also as the hammer maker your not entitled to a profit from the use to which the hammer is put. You don't get a percentage of every house built by your hammer. Car manufactures are not compensated for adds and they don't get a percentage of taxi cabs profits.

But, what about product placement in movies? Do you have to pay Ford to use their cars in movies? What about cars in comercials? Do movies use generic soda cans because they can't use Pepsi or do they use generic soda because it creates a market for Pepsi to buy placement.

Look at it this way...

[ReverendLoki]

Here's a similar issue - let's say you make a Half-Life mod, and distribute it for free on the Internet. Not only is this condoned, it makes Valve smile - this is what made HL the endlessly replayable hit it became, after all. Now, let's say that you start selling your mod, without permission from Valve. As a no-brainer, this is clearly verbotten.

Really, that's all that's going on here - Engage has made a mod that fills the game with advertising, and is being paid for it (though by advertisers as opposed to by gamers) without Valve's permission. Oddly enough, they could have filled CS with unpaid ads, and gotten away with it (though that would be a piss poor business model...)