Reggie Fils-Aime, frequent spokesperson for Nintendo, has a piece extolling the way in which Nintendo will disrupt the videogaming market with the release of the Revolution. His editorial uses the movie industry as a comparison, and likens the systems of Sony and Microsoft to 'flops'. From the article: "Nintendo's counterpunch is disruption. We've determined that the videogame market is ripe for revival--and we're looking to make it happen by reaching out to the millions of players still on the sidelines, including those over the age of 35. Early moves have been promising. Nintendogs, a game that allows people to train virtual puppies, has doubled the typical percentage of female purchasers, selling 1.5 million copies in about four months. Not bad, given that Nintendo DS hardware is in 4 million hands." Yeah, it's just more advertising claptrap, but the levels of hyperbole they're reaching is sort of breathtaking to behold.