kukyfrope writes "In order to help push current-gen sales, EA is slashing prices on some of its upcoming titles. For instance, two of EA's most anticipated titles, The Godfather (March 14) and Black (February 28), will retail for $39.95." From the article: "It'll be interesting to see how the market reacts to these price cuts. We would guess that several other publishers could soon follow EA's lead and drop the prices on their upcoming current-gen software also. It could be just the strategy the industry needs to boost overall sales. $39.95 looks like a bargain when it's sitting on the shelf next to a next-generation game priced at $59.95."