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Wii Businesses Nintendo Entertainment Games

Third Place Is Fine By Nintendo 368

Posted by Zonk
from the as-long-as-they're-in-the-top-three dept.
anaesthetica writes "The New Yorker writes that Nintendo is fine with third place. Between Sony and Microsoft both trying to build the most comprehensively next-generation console, and barely breaking even in their efforts [Zonk: Though that's changing for Microsoft], Nintendo has decided to go a different route. Wii doesn't have all the bells and whistles, but it focuses on simple fun playing games — a strategy which turns out to be much better for Nintendo's bottom line and stock prices. From the article: 'A recent survey of the evidence on market share... found that companies that adopt what they call "competitor-oriented objectives" actually end up hurting their own profitability. In other words, the more a company focuses on beating its competitors, rather than on the bottom line, the worse it is likely to do.'"
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Third Place Is Fine By Nintendo

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  • by jimstapleton (999106) on Wednesday November 29, 2006 @03:08PM (#17038754) Journal
    because Nintendo is the one console I don't see as a competetor for 3rd place in this race, N will get 1st or 2nd I suspect.
    • by DariaM84 (705388) on Wednesday November 29, 2006 @03:22PM (#17038998) Homepage Journal
      Had my first experience with the Wii from about 1PM yesterday until 6:30AM this morning. Freakin' sweet. I most assuredly like the Wii more than the 360. Better games, and the Wiimote is way better than I thought it would be when I first saw the design.
      • by Overly Critical Guy (663429) on Wednesday November 29, 2006 @08:52PM (#17043464)
        What's funny is that if you take into account Nintendo's portables, they are already the #1 console manufacturer. This is something game journalists ignore. The DS is outselling the PS3 in Japan, and DS games dominate the top-sellers list.

        Nintendo is attempting another DS with the Wii, and it looks like they're on their way. At least 4 million are expected to be sold by the end of the year alone. Imagine how many will be sold next year when availability is even higher and more games are out (both for the Wii and on the Virtual Console). It's amazing, but Nintendo really might top Microsoft and Sony in non-portable consoles.
    • Re: (Score:2, Insightful)

      by blueZhift (652272)
      First or second place is a definite possibility from what can be seen so far. But Nintendo knows that profit is far more important than their place in the so called console wars. So they've a good chance of making both consumers and shareholders happy all at the same time. Who'd have thunk that?
    • Re: (Score:2, Informative)

      I believe you. I sold my xbox360 for $350 and bought a jacked up price Wii for $350 and I seem to be having more fun with the wii than I ever did with the xbox360. The control scheme is nice (it is about time someone made this standard on a game system). The Wii sports that ships with it is amazingly fun to play. It seems to me that since the graphics are not as high res as the 360, The software developers might be able to concentrate a little more on actual gameplay and controls than wasting time putti
      • by the dark hero (971268) <adriatic_hero.hotmail@com> on Wednesday November 29, 2006 @04:18PM (#17039888) Homepage
        The software developers might be able to concentrate a little more on actual gameplay and controls than wasting time putting realistic skin on a player model.

        It's not about wasting so much time than it is wasting money. Games for the wii will require significantly lower budgets or the budget may be dispensed differently. what i think will happeb is that there will be less crunch time graphics-wise and it may allow the artists to come up with more unique designs. hopefully, this will get rid of the "hollywood glitz" some videogames suffer from and it will provide for some creative, more interesting titles.

    • Re: (Score:3, Interesting)

      by Mitaphane (96828)
      When they say 3rd, I think what they mean (although they don't say it explicitly) is 3rd in the market of hardcore gaming, the people who live and die by videogames. I think you're right; Nintendo will be 1st or 2nd, because they are shooting for something else, a market that includes everyone, including hardcore gamers. Conventional thinking in the industry has been to pander to hardcore gamers and if they like it a lot, the rest of the market will follow. However this is ignoring a lot of people who are c
  • *Gasp* (Score:4, Insightful)

    by TheAngryMob (49125) on Wednesday November 29, 2006 @03:08PM (#17038762) Homepage
    You mean giving customers what they want will help sell your product?

    I'm shocked! Shocked I say!
  • Not too surprising (Score:5, Insightful)

    by quizzicus (891184) <johnbanderson@NOSPAm.gmail.com> on Wednesday November 29, 2006 @03:09PM (#17038776) Journal
    ...the more a company focuses on beating its competitors, rather than on the bottom line, the worse it is likely to do.

    I find the same to be generally true among humans.

    • by Geof (153857) on Wednesday November 29, 2006 @03:48PM (#17039452) Homepage

      Excellent point. I often have seen the same said of open source. It's not about beating Microsoft. As long as the software we make is useful to us, we can't lose.

      • by jez9999 (618189)
        Ahem...

        Until the popularity and ubiquity of Windows leads to MS's successful lobbying of hardware manufacturers to impose tough DRM restrictions, preventing non-MS OS's and/or software from [accessing some media|booting on your machine].
      • Re: (Score:3, Informative)

        by massysett (910130)
        Beating competitors is what Microsoft is all about. It's not "we'll have the best search engine," it's "we'll be better than Google" [com.com]. I guess we see the results: years of no browser updates, few significant OS updates and, now, a crappy music player...
        • Re: (Score:3, Funny)

          by feepness (543479)
          Beating competitors is what Microsoft is all about. It's not "we'll have the best search engine," it's "we'll be better than Google". I guess we see the results: years of no browser updates, few significant OS updates and, now, a crappy music player...

          Well, to be fair Microsoft's Music Player IS better than Google's.
          • Re: (Score:3, Funny)

            by a.d.trick (894813)
            Well, to be fair Microsoft's Music Player IS better than Google's.

            I'm not so sure. I think I'd go for Google's. After all, it doesn't have any bugs.

  • Is Wii fun? (Score:4, Insightful)

    by BrookHarty (9119) on Wednesday November 29, 2006 @03:12PM (#17038820) Homepage Journal
    All I see are articles talking about how fun Wii is, the new way of interacting with games.
    But is this new game play interaction something that can keep the wii going in the longterm?

    I have tried it, so I honestly don't if tilt controllers are something to build a console around.

    Also, with PS/3 being a fully functional computer with a keyboard/mouse/blueray, its more than just a console. And Xbox live with internet access to media is more than a console. The Wii is a console and priced like it.

    • Re:Is Wii fun? (Score:5, Interesting)

      by Lane.exe (672783) * on Wednesday November 29, 2006 @03:16PM (#17038914) Homepage
      The Wii doesn't have to keep going in the long term. The lifespan of a console as a platform for launching new games is under a decade. The Wii just has sell enough units itself to make it attractive for developers to keep producing titles, which it looks like it will, and the platform will live its life and then Nintendo is free to create a new platform for the "next-next-generation" of gaming consoles.

      I have an Xbox 360, and will probably get a PS3 as well (Final Fantasy is too big of a draw for me to ignore it). I like my PS2, and I like my Xbox 360. They have certain games I want to play, and I enjoy playing them. That was enough to motivate me to buy the console. That's all the money that these companies are going to get from me, because from here on out, all I'm going to be buying is games. If the console is interesting enough to draw me in to buy at least one, then they've accomplished their job as a console manufacturer with regard to me. So the Wii needs to only hook people this once, and in doing so, ensures that it's profitable for developers to produce games for the next five or six years. Then, once the companies are ready to release new systems, if there are things we like and want to experience about these new systems, we'll pay out the money necessary to get them.

      • Re:Is Wii fun? (Score:5, Informative)

        by cananian (73735) on Wednesday November 29, 2006 @03:24PM (#17039032) Homepage
        That's all the money that these companies are going to get from me, because from here on out, all I'm going to be buying is games.
        Surely you know that most of the money the console manufacturers make is from per-game licensing fees? The console isn't sold at much of a profit (if any). So it is, in fact, crucial that the console manufacturer ensure that good games for their platform keep being produced, and that you in fact continue to buy new games for the platform.
        • Surely you know that most of the money the console manufacturers make is from per-game licensing fees? The console isn't sold at much of a profit (if any). So it is, in fact, crucial that the console manufacturer ensure that good games for their platform keep being produced, and that you in fact continue to buy new games for the platform.

          Ah, true for PS3 and xBox360. In fact, PS3 loses anywhere from $240 to $306 on each PS3 sold.

          But not true for Nintendo - they make money on both the GameCube and the Wii.

          W
          • by cananian (73735)
            Re-read my post. I didn't say that the manufacturer didn't make a profit on the console. I said they didn't make "much" of a profit -- certainly not much compared to the licensing fees.

            My point was that the lion's share of the money is from continued purchase of games, not from the initial console purchase.
            • ah, but I was pointing out that, while the xBox360 and PS3 lose money on thier consoles - only now has the xBox360 loss dropped to reasonable levels, a year after introduction, the Nintendo consoles make money from day one.

              Thus, they can sell dev kits for $2000 for the Wii instead of $20000 for the xBox360 and PS3.

              And drop prices on games.
              • I believe that the Xbox 360 has now dropped in production costs enough that MS turns a small (very small) profit on the $400 version, and looses only a small amount on the $300 CORE version. It's because of this that a lot of people are hoping they'll drop the price of the console further... but with MS staying at their current price point they seem to be following the article in that they're concentrating more on the bottom line (staying at current price and making a small profit on the console) then boost
    • Re:Is Wii fun? (Score:5, Insightful)

      by HappySqurriel (1010623) on Wednesday November 29, 2006 @03:23PM (#17039012)
      I have tried it, so I honestly don't if tilt controllers are something to build a console around.

      The question I would have for this is how much time did you try it for, what games did you play and did you keep an open mind?

      But is this new game play interaction something that can keep the wii going in the longterm?

      The Wiimote (and Nunchuck) are no where near perfect implementations of the technology and yet they're far better than any controller I have used. When you play most conventional games (FPS, Racing Games) the Wiimote (and Nunchuck) is actually almost as good as the best interfaces for these games (Keyboard & Mouse, Steering Wheel) and in many games it is actually superior (Adventure games). The beauty of the Wiimote is that it allows for (nearly) endless usage options and a good designer can make a highly useable and intuitive interface.

      Also, with PS/3 being a fully functional computer with a keyboard/mouse/blueray, its more than just a console. And Xbox live with internet access to media is more than a console. The Wii is a console and priced like it.

      I have a PC, why do I need another one that doesn't have the functionality and expandability of my existing PC?
    • Also, with PS/3 being a fully functional computer with a keyboard/mouse/blueray, its more than just a console. And Xbox live with internet access to media is more than a console. The Wii is a console and priced like it.

      And yet, if I want to buy a console, why would I pay for more than what I wanted? If I wanted a fully functional computer, I would buy or (more likely) already own one. If I wanted a DVD/blueray player, I would buy one. How many people who can afford to buy a PS3 don't already own a comp

      • If I wanted a fully functional computer, I would buy or (more likely) already own one.

        Own one, or own more than one? Most PC owners connect them to smaller, high-resolution monitors. Using a single PC with a small, high-resolution monitor in one room and a larger SD/ED monitor in the other room requires shutting the PC down and carting it around, and I would guess that most users would prefer the convenience of a second machine. Moreover, almost no commercial games for Windows that support multiple player

    • by Fozzyuw (950608)

      But is this new game play interaction something that can keep the wii going in the longterm?...Also, with PS/3 being a fully functional computer with a keyboard/mouse/blueray, its more than just a console. And Xbox live with internet access to media is more than a console.

      My crystal ball thinks it will have long-term viability. There is a lot of potential with this system. Yes, it's too bad that it's not more powerful, but I'm more than happy with the graphics of the games I play. Although, I won't den

    • Re: (Score:3, Insightful)

      by Senjutsu (614542)
      All I see are articles talking about how fun Wii is, the new way of interacting with games. But is this new game play interaction something that can keep the wii going in the longterm?

      No. No matter how good the games are, you'll eventually get tired of using motion to interact with them, just like how great games weren't enough to keep any other console alive once people got tired of the novelty of pushing buttons to play.

      Oh, wait, that's not the way it works. Games are the draw for the Wii, just like ev
  • by LordEd (840443) on Wednesday November 29, 2006 @03:12PM (#17038830)
    It's really well suited for just one thing: playing games. But this turns out to be an asset.
    Let me get this straight. You make a gaming system. This gaming system is well suited to play games. Why is this surprising?

    I am going to surprise auto industry that is suitable for driving.
    • the key word is just

      The PS3 and XBox360 do a lot more, not just gaming.
      • by Abcd1234 (188840)
        Really? What else? Oh yeah, they both can play media for which there is little to no content out yet. Better yet, the two formats are incompatible, which fractures the market and discourages uptake! Great strategy!
    • by Ingolfke (515826)
      I am going to surprise auto industry that is suitable for driving.

      No, but if there were only three auto makers and up until this point "more horse power" was the major competive point and instead of competing in this arena one of the competitors decided to compete based on fuel economy... well you might find that interesting.
    • by gstoddart (321705)

      Let me get this straight. You make a gaming system. This gaming system is well suited to play games. Why is this surprising?

      It's surprising only isasmuch as you get the chance to contrast it against the competing views of Sony and Microsoft which says that our game consoles will become the focal point of our 'media experience'. The two larger companies in this battle are trying to sell us media appliances, DVD players, and a whole bunch of other things -- mostly because they believe that is how they will

      • by Nevyn (5505) *

        It would be, for example, surprising to see a new cell phone which is released which has really good function as a phone, huge battery life, and hasn't tried to converge in 10 other devices. It would be surprising purely in the sense that nobody else seems to be doing it.

        Well that's not surprising either, there are a few of these. In fact this phone from Motorola [technologyreview.com] was designed that way.

  • Ok But... (Score:5, Insightful)

    by moore.dustin (942289) on Wednesday November 29, 2006 @03:14PM (#17038878) Homepage
    Sonys bottom line is being focused on with the PS3. Blu Ray is part of the focus on the companies bottom line.

    Essentially, Nintendo makes its consoles and games and that is the company. They really have nothing else to gain from other things like XBox live, hard drives in consoles, and Sonys Blu Ray. Microsoft and Sony are thinking broader, but still focused on the companies bottom line. If you want to do just the game division, that is fine, but when and if that works that company would find it hard to take that success and apply it to other divisions. The PS3 without Blu Ray is cheaper and maybe easier to make, but if Blu Ray is a success because of the PS3 and/or vice versa, well lets just say Sony will get the last laugh as they dominate to huge markets.

    Of course there is more to this and the OP's arguement has merits, but in this dogfight, Sony and Microsoft have FAR FAR more at stake than the success of its gaming division.

    • by keyne9 (567528)
      [...]lets just say Sony will get the last laugh as they dominate to huge markets.


      And if they do not, they will fall. Nintendo both does not, and does not fall. Strange, that.
  • by Anonymous Coward on Wednesday November 29, 2006 @03:15PM (#17038892)
    But I've become intrigued enough with the Wii to want to go check it out. If it is half as fun as it looks, I might even buy one. They seem to have delivered something novel enough in the control area to make me want to supplement my PC for gaming and at a reasonable price point instead of the total commitment the other consoles demand.
  • by Abcd1234 (188840) on Wednesday November 29, 2006 @03:15PM (#17038894) Homepage
    That's funny. I opened up the link Zonk posted, and the article said this:

    "To be clear, we have said that in fiscal 08, entertainment and devices makes money. That's not exactly Xbox. We don't break profit down by business. And there are parts of entertainment and devices that make money. Xbox doesn't. Xbox has to make significant progress to enable E&D to get there. We feel we are on track"

    That doesn't necessarily mean the XBox division will start making money. It could (and probably does) mean that they plan to try and hemorrhage less, so that the overall E&D division can finally get in the black.
    • by Nazmun (590998)
      What's funny is that Sony always makes a profit in their console division other then launch time. It's microsoft thats been bleeding up to and over one billion per year on the xbox division.

      Why didn't zonk bother to add that?
    • I thought that was hilarious. Apparently Zonk doesn't even read the links that he inserts into other articles for no apparent reason...

      That aside, the article also has one of the worst examples of corporatese that I've heard in a while:

      Sony is going to sell as many units as they can ship in the U.S. I think that's true. Given the quantities we are talking about, I'm confident they will sell all of them. I don't know that a lower price would make a difference in the outcome. As you go out into later years, c

  • the main article is not all that interesting to me, why? it is all old news.
    Yes, Nintendo is not goign for bleeding edge tech, instead they gor for games and profit, and b/c of this they make money.

    The little 1up article is much more interesting. They see the XBox starting to MAKE money in the next 2 years, last I saw they were not planing on actualy makign money via the xbox for awhile yet, this sounds like the 360 really has been the shot in the arm that MS needed to actualy enter the market and start ma
  • by ObiWanStevobi (1030352) on Wednesday November 29, 2006 @03:23PM (#17039006) Journal

    Personally, I thought they were going to be the next Sega. When the announced the Wii would not be HD capable I figured they were dead in the water. But after pulling what felt like every muscle in my body playing Wii Sports with friends, I have to admit they will be the true winners of this round of console wars. They went with something different and concentrated on gameplay and really pulled it off. Kudos to them.

    They made a console that not only appeals to the all-important 18-35 market, but is also going to be a favorite among parents for young kids becasue the games are mostly PG and they even get some exercise playing it.

    However, I wouldn't trade my 360 for it. They pulled off an excellent product through innovative concept and gameplay, but I don't think this will dent the demand for the powerful graphics/complexity that true next gen consoles deliver. In its price range, I think the Wii is a healthy addition to have along with a 360 or PS3, but not so much a direct competitor to them among the 18+ crowd.

    • However, I wouldn't trade my 360 for it. They pulled off an excellent product through innovative concept and gameplay, but I don't think this will dent the demand for the powerful graphics/complexity that true next gen consoles deliver. In its price range, I think the Wii is a healthy addition to have along with a 360 or PS3, but not so much a direct competitor to them among the 18+ crowd.

      I would agree with you (and I still sort of do) but if graphics really mattered all that much the PS2 would have been ow
    • "but I don't think this will dent the demand for the powerful graphics/complexity that true next gen consoles deliver."

      Why do people keep paroting these lines? If I want powerful and graphics/complexity I have a computer. Is my computer uber-next-gen then? I believe 'next gen' to be refering to consoles recently released. It has nothing to do with the power or complexity of the console. Otherwise computers would always be better at playing games than whatever the current 'next gen' consoles are and that isn

      • All the other consoles always seemed to be tailored to children with fighting games, button mashing, racing games (I have a car, why would I want to drive one in a game??), etc.

        It's funny that you should say that. Some of my favorite Playstation (1) games are:
        Castlevania: Symphony of the Night - 2D Side-scroller, the first "Metroidvania" title
        Alundra - 2D top-down adventure game, similar to Zelda 3
        Metal Gear Solid - 3D top-down sneaking game, similar to (big surprise) Metal Gear
        Spyro the Dragon 1, 2, and 3

    • One thing that should be noted is that in a certain way Nintendo had to take a different approach. If they had gone the same route as the other two, then there would have been no reason to buy the Wii. One advantage of being third is that once you take a big risk you either end up staying third or beat the other two. Nintendo lost a lot since the SNES, but in many ways they won a lot by being forced to think differently. On the other hand Sony is losing a lot, but they don't seem to want to understand what
    • by trdrstv (986999)
      I think the Wii is a healthy addition to have along with a 360 or PS3, but not so much a direct competitor to them among the 18+ crowd.

      Ironic then that my 60 year old Parents wouldn't look twice at a 360 or a PS3, but want a Wii for themselves (after after playing WiiSports). Unless of course I miss read that and you meant the Wii was the only one targeted at the +18 demographic. Truth is Nintendo is the only one not focused exclusively on the core 18-35 demographic.

    • by gstoddart (321705)

      In its price range, I think the Wii is a healthy addition to have along with a 360 or PS3, but not so much a direct competitor to them among the 18+ crowd.

      Well, I think that Nintendo can't compete with the 360 or PS3 for that market segment you describe. I also don't think they want to.

      But I question which is a bigger segment: The 18-35 hardcore gamer who wants hi-def and complexity. Everyone else. See where I'm going with this?

      Nintendo has been saying they want to tap into the parts of the gaming marke

  • DDR + WII = (Score:3, Interesting)

    by Ingolfke (515826) on Wednesday November 29, 2006 @03:25PM (#17039068) Journal
    Dancing with hand motions. Seriously... is someone developing this. It'll be huge in Japan.
    • by jkerman (74317)
      its huge at my house too! the otherwise sort of lame rayman title released at launch has a dance minigame where you shake the two controllers like moraccas. its crazy fun.

      its like guitar hero in a lot of ways. no matter which way you cut it holding a teeny plastic guitar makes you look like an idiot, but like most things that make you look silly, its a hell of a lot of fun!
    • Dear G-d, not the Macarena again!
    • Dancing with hand motions. Seriously... is someone developing this.

      Konami probably already holds the patent on ParaParaParadise [wikipedia.org].

      It'll be huge in Japan.

      PPP was short-lived.

  • Third place? (Score:5, Interesting)

    by Evro (18923) <evandhoffman@gma[ ]com ['il.' in gap]> on Wednesday November 29, 2006 @03:29PM (#17039124) Homepage Journal
    Third place by what metric? Units sold? If they're netting the most, doesn't that make them #1?
    • Third place by what metric? Units sold? If they're netting the most, doesn't that make them #1?

      If they are going by total sales of consoles then they still aren't #1; if you figure in PS2 sales the whole thing slides dramatically in Sony's favour (even with the DS).

  • > "In other words, the more a company focuses on beating its competitors, rather than on the bottom line, the worse it is likely to do.'"

    Sadly, this applies to our nation as well.

  • by ConfusedSelfHating (1000521) on Wednesday November 29, 2006 @03:44PM (#17039386)

    Sony and Microsoft have comparable products. Nintendo is going it's own way. If you want a traditional console with high definition graphics, you'll be choosing an Xbox 360 or a PS3. If you want Nintendo's motion sensing game console, you'll buy a Wii. I consider the purchase of a Wii to be independent of the purchase of either of the other systems. If you can afford a PS3, you can certainly afford to purchase a Wii as well. Because of the Wii's unique control scheme most of it's games will be Wii exclusive. If you want those games, you'll need to buy a Wii. Most of the games on the other two consoles will be ported to both. So someone who wants to buy an Xbox 360 could change their mind and buy a PS3. And vice versa.

    It remains to be seen how well the Nintendo Wii will sell once there is sufficient supply. Three quarters of the people who purchased the Wii also purchased Zelda. Did they purchase a Wii because they want a Wii or because they wanted Zelda? The comment I have about non-gamers picking up the Wii is: The Lord of the Rings movies were very popular among non-nerds, but does that mean that those same non-nerds will play D&D every week? People may play the Wii at someone's house and think it's fun, it doesn't mean that they'll go out and purchase one. High definition televisions are coming down in price which will drive people to want high definition content for them. I think the Wii will do fine, I'll just be a devil's advocate to the Nintendo fanboys. Honestly, I don't think the Wii will be third, it will be competing for first with the Xbox 360. The PS3 will be in last place because it has equivalent graphics to the Xbox 360 for a higher price. 1UP has an article called "PS3: What the Cell is Going On?" (with examples), but I can't directly link to it.

    Nintendo and Microsoft's consoles are currently profitable per unit (Microsoft's manufacturing costs have decreased dramatically). Sony is in a bad way with the PS3. Short supply with huge losses per unit. If Sony cuts the price, it's competitors can easily match and exceed that cut. A price war between Microsoft and Nintendo would be an unprecedented disaster for Sony. Imagine the reaction of the Big 3 American auto makers if Toyota and Honda had a price war in the U.S.

  • What Nintendo is doing is called the Blue Ocean strategy. In books it's illustrated by a surfer on a blue ocean with no other surfers (competitors) around. The alternative is to be in the ocean around other competitors.

    This is done by finding other factors to compete on in stead of having the same product as everyone else and basically just competing on the price. This attracts new customers who for some reason don't like Playstation or X-Box. So they have that market to them self...
  • by porcupine8 (816071) on Wednesday November 29, 2006 @04:34PM (#17040118) Journal
    In other words, the more a company focuses on beating its competitors, rather than on the bottom line, the worse it is likely to do.

    Interesting. Psychology studies have shown that when you compare people who have performance goals (focused on performing at a certain level to win outside approval or rewards, or avoid punishments) with those who have mastery goals (focused on mastering a task in order to learn, grow, reach personal goals, etc rather than to gain outside approval), the people with performance goals do much worse in the face of challenge. They adopt self-defeating behaviors and give up quickly, whereas the mastery-oriented people keep working at it and modify their strategies in useful ways.

    I guess since companies are made up of a bunch of people, it makes sense that on some levels they work the same way as those people work. If they're focused on beating the outside competition, they falter, whereas if they're focused on improving themselves (even if that's profit-wise, since that's what's important to a company), they prosper.

  • Raw computational/graphical power? admittedly. Profitability, earning/cost ratio? probably not, we will see. Fun factor? Definitely NOT!

Many people are unenthusiastic about their work.

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