PSP To Refocus on Teen Market

Wired's Game|Life blog, and writer Chris Kohler, have the news that the PSP will be aiming at teen users in the near future. This from PSP senior product manager John Koller, who connected the recent system price cut to this new initiative. "Going forward, Sony will unveil the 'Dude, Get Your Own' campaign. The idea this year, says Koller, is to 'break out of the home cycle.' A significant amount of PSP users in that 13-17 group play the device at home. 'The teens that are doing this value the ability to utilize the portability,' Koller notes paradoxically. By portability, he clarifies, he means 'I can play it upstairs while my parents are watching the TV downstairs.'"

Re:Ummm...

[Conception]

No, they were working on the Mexican Squirrel market for a while there.

Re:Ummm...

[__aaclcg7560]

It wasn't that much of a hit among the /. basement crowd. As the summary said, Sony is now focused on the teenagers upstairs who actually -- gasp! -- know what the yellow light in the big blue room is. Sad but true.

Obviously

[DJCouchyCouch]

Obviously, selling to the 55 to 75 demographic wasn't working

DJCC

Dude!

[Bobfrankly1]

Dude!, Yer getting a d....PSP!!!!
Sorry, couldn't resist, someone would have done it eventually....

*ducks the negative mod points*

Re:Obviously

[Spudtrooper]

I've done extensive photographic research on the internet, and have determined that the average "teen" is approximately 27 years old.

"Upstairs" doesn't even begin to cover it

[GroeFaZ]

You can play it anywhere in and around the house. Mowing the lawn? PSP! Cleaning the pool? PSP! Taking a shower? PSP! The finite possibilities downright scare me.

You're doing it wrong

[voice_of_all_reason]

Black Handheld needs games badly.
Black Handheld, your life force is running out.
Black Handheld is about to die.

The modern story of Sony could be summed up in: "Someone shot the food!"