Xbox 360 To Profit Next Year, Says Bach

An anonymous reader writes "Robbie Bach, president of Microsoft's entertainment and devices division, has stated he expects the company's console business to finally break even some time in 2008. After years of losses from the games division, this would be a significant breakthrough for Microsoft's efforts in the games industry. '"Xbox is the hardest piece of consumer electronics hardware to produce in the world, no debate," he said, admitting that "costs are a little higher than we'd like." Microsoft doesn't expect to make a profit on hardware alone, but "we'll probably be gross margin neutral on that over the life cycle of the product, and try to break even on that."'"

So...

[casualsax3]

... their games division is going to make +$5 billion between now and next year? I think he meant to say "in 2008 we expect that we will stop hemorrhaging cash out of every orifice."

Re:That's nice, I guess.

[Anonymous Coward]

You must have confused your PS3 with the 360. It's easy to tell the difference: the PS3 comes with 600 dollars worth of regret in the box.

Re:Poor Microsoft!

[Anonymous Coward]

it requires a specically genetically modified hamster to run the wheel. those creatures require lots of TLC and biscuits.

Re:Poor Microsoft!

[MooseMuffin]

You think its easy to build dvd drives that loud? Its not like they just buy drives off the shelf, none of them can meet their required noise level. They have to go to each dvd drive manufacturer and pick through their defect bin by hand to ensure that every 360 has that trademark sound. And we 360 owners reap the benefits. Clearly, my 360 must be super fast and powerful if its louder than my car.

Good to know

[BlueFiberOptics]

"Xbox 360 To Profit Next Year, Says Bach" It's always good to see a world famous musician forecast when Microsoft's XBox division will become profitable.

Re:Lessons

[maxume]

So thanks for withholding the comment, even though I'd say it's rather pathetic that you had one to omit.

And yet you said:

You'd be one of the resident representatives of the anti-social branch of nerdom, right?

simply because you read my comment as narrowly as you possibly could. Do you use a ladder to get on that horse?