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Role Playing (Games) Programming IT Technology

MMOG Industry Community Vet Speaks Out 61

Sanya Weathers, known for many years as Tweety, was the Community Manager for Dark Age of Camelot essentially since that game's launch. Known throughout the games industry as truthful, caring, and innovative, she almost created the position of Community Manager out of whole cloth. Many elements of Massively Multiplayer communities we take for granted today originated at Mythic in Sanya's hands. Now doing work freelance, she has time to blog about her experiences keeping Massive gamers happy. It is entitled Eating Bees, after a Penny Arcade strip on the subject of forum management. So far she has two posts up, one looking at what professionalism looks like in the position, and a hilarious fictional day in the life for a CM. "Bob forwards Gertrude's email to Jake, a programmer. Jake is not the one who coded the original element on which Gertrude's system is based. THAT guy, Wayne, is somewhere in the Caribbean coked up along with a bunch of strippers, where he has been ever since he cashed his FunFactory stock options, opened his own studio, and sold THAT one to MegaCorp for millions of dollars. Wayne was also a self-taught genius who adhered to no known coding formalities and whose comments were in haiku. Since Wayne left, approximately two dozen programmers of various levels of ability have added layers of complexity. Jake is very young and enthusiastic, but his joy at finally being in the gaming industry is starting to dim from coping with a ten year old pile of what is called "spaghetti code.""
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MMOG Industry Community Vet Speaks Out

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  • by Timesprout ( 579035 ) on Wednesday May 23, 2007 @07:32PM (#19246319)
    Best to stay indoors and play games or something.
  • by Anonymous Coward on Wednesday May 23, 2007 @08:00PM (#19246587)

    It appears that Community Management for MMOG's and the game industry has suddenly hit the pop-culture wave and is gaining a lot of attention.

    Sanya's posts are somewhat lacking, but entertaining. Whereas, Terra Nova's Lisa Galarneau has repeatedly taken on tough topics [blogs.com] that stand out against the miasma of current trends.

    On the other hand, blogs like Virtual Cultures [typepad.com] take on the Gamer's motivations and explore the society that forms through these communities.

    It surprises me what in the chaff is separated from the wheat.

  • Community Managers (Score:5, Insightful)

    by Shadukar ( 102027 ) on Wednesday May 23, 2007 @08:58PM (#19247089)
    I realise that the TFA deals with slightly more programming/develpment type of CM but i'd like to point out something about the more communication related CMs.

    Possibly demeaning name (manager, come on) but I think very few people consider how difficult the job is. I have done a similar job for a medium sized MUD but i also speak from experience of wasting my youth reading general forums of Everquest for 5 years and wow for 2 years.

    You are dealing with Anonymous. Basically, hundreds if not thousands of bored people with the mental age of kids. These people have little to do, plenty of angst and plenty of time. They generally have little or no education (cuz skool is 4 lozrz) but because they have wasted X number of years playing particular game they think they have a right to be rude. Worse than that, they are absolutely convinced that they are right.

    So we have that audience who are pretty much from the word go hostile. Now give them any news, seriously, ANY news. Suddenly they are not only twice as hostile and aggressive, they feel downright wronged! No matter how good the news is, someone will always complain. Buff one class? Well clearly the company hates all the other classes! Introduce new content? Clearly the devs hate casuals/hardcore/veterans/newbies/roleplayers. Introduce new feature? "omg y r u doing that useless stuff when soooo many bugs are not fixed lololol"

    Add to that the fact that these CMs are actually working representing a company. They have a certain image to uphold and while they are their own people and are allowed to have their own personality, there are very clearly defined boundaries which CMs are not allowed to cross.

    As much as they would like to tell someone that "no you moron you are wrong on every point please go back to school" or "if you hate this game so much you cant see anything positive about it then quit or fscking die".

    It is similar to call centre workers. Everyone has a funny story how they got a call from / or called India and got some person on the other line and said some oh so witty stuff to them and i tell it was soo hilarious cause thet stupid robot couldnt think of anything to say because i was so witty and funny i really told them!

    No, you weren't funny. You weren't being witty. The person on the other end of the line was working and despite really wanting to, they just couldnt say what they really wanted to say which was "No Idiot Sir, I don't masturbate to Krishna but i do often wonder if all westerners are as dumb as you or are you just a special example?".

    Same is with CMs. Quite often they'd love to say what they really think about the latest complaint or threat to "omg my dad's uncle is a lawyer and we r suing u for stealing our childhood. also having undead in your game is offensive to my religion so i am suing u for that 2"

    I wish i could say these are isolated, rare examples but unfortunately that is not the case. You have people making wrong assumptions (eg "you make $10 a month off 5million people that is clearly 50million dollars every month you should be able to afford X" or "you never add new content" or "you only nerf and never buff") Problem is that very often these wrong people are very very loud and for some strange reason their wrong BS stays in people's minds a lot more than the actual truth. A very sad but very human phenomenon that i am sure many others have observed in discussions about politics or religions.

    And lastly, not all CM's are Developers. Some are, some aren't, it varies. It is their job however to let the players know that their university qualified team of statisticians came with result that ability X is overpowered by 1.2% and therefore the developers have decided to decrease ability X by 1%. The amount of crying and complaining and rudeness and insults and lets face it, plain stupidity is astounding. It is frigging 1% it is not your life and if it is you have much bigger problems than your toon losing 1% of something imaginary.

    What i am trying to point out
    • I have seen similar things happen to what you say, yes all nerfs are taken in badly, even when it is -CLEAR- they are for a reason. A good example of a nerf I have seen for a reason is the "layers" nerf in AO. Oversimplified, layers is HP above and beyond the maximum HP, so 1000 HP with 400 layers means 1400 health to take you down (its a little more complex, but thats the basics) Now, in PVP, the maximum damage that could be dealt, was 40% of your Max HP per attack, this meant people would setup toons w
      • Re: (Score:3, Insightful)

        by ajs ( 35943 )

        I have seen similar things happen to what you say, yes all nerfs are taken in badly, even when it is -CLEAR- they are for a reason.
        Nerfs?! Hell, buffs are taken badly. The problem is usually that people who deal with the public in any company get focused on the BAD customers, and forget that a huge fraction of their customers are silent, and those most motivated to speak are not even remotely a representative sample of the prevailing temperament.
    • by Drogo007 ( 923906 ) on Thursday May 24, 2007 @02:16AM (#19249197)
      Having been in a similar position (not for an MMO, but I was in charge of Community Relations for the dev team of a popular game for a while) I can say that the way you sleep at night is by having a firm grasp of the fact that the vocal idiots you so succinctly described constitute 2% or less of your player-base. So while the vocal minority can be used as a quick sounding-board, 90% of what goes on is soundly ignored.

      As a CR,L (Community Rep, Lead), I wasn't interested in individual rantings. I was more interested in overall treands and I came to quickly recognize the vociferous trolls who could be counted on to argue, insult, demean, etc, no matter what we said. Then there were the players who were actively posting and could generally be counted on to give a reasonable description of their opinion without resorting to grade-school-bully vocabulary. And finally there were the gems of our online community - the fine few who could be counted on to provide insightful and well-reasoned responses to whatever we posted. Those all wound up on my "watch closely" list and I tended to let them lead the charge in debates to whatever our latest announcement was and if they were doing a good job, I'd just provide backup.

      There were lots of posts where I was treated in "shoot the messenger" fashion. LOTS of posts. Yet I never lost a single wink of sleep over them. I had better things to worry about.

      Thankfully our game catered to a crowd that tended more to the "mature" end of things, so the concentration of Leet-speaking retards was less than it could have been. I wasn't in charge of Dev efforts, I didn't even really have a huge say in what they were doing. I just got to tell the Devs what the forums were saying and report the actions of the Devs to the forums.

      Funny thing is, it's been almost 4 years now, and I don't know that I could name any of the truely troglodytic denizens of the forums. But I still remember the handful that displayed above-average class in their dealings with me and with each other.

      </ramble>
      • Just a hunch, but I assumed that the Shadukar was referring to the posters being the ones who ought to have trouble sleeping, not the CMs... could be wrong though...
    • I have done a similar job for a medium sized MUD
      This is why I play and work on a mud that is aimed at adults.
  • Tseric (Score:4, Interesting)

    by NightWulf ( 672561 ) on Wednesday May 23, 2007 @09:40PM (#19247429)
    Tseric the big CM for the World of Warcraft forums was fired a few weeks ago after he finally lost it with the forum base.
    • by rob1980 ( 941751 )
      I read the thread where he melted down; saw that coming a mile away.
    • Re: (Score:2, Insightful)

      by fractoid ( 1076465 )
      More info, please? I can't get the WoW forums at work. :P

      The reason the playerbase hated Tseric wasn't that they were unwashed 13-year-old n00bs. It was that Tseric approached his CM position as if it made him High Priest of WoW. You can get away with acting superior, condescending, and in general derisive towards your customer base if and only if you are always, infallibly, right. You can't get away with it if you then go to post things that are not only incorrect, but that display your complete and utte
      • by DerWulf ( 782458 )
        Tseric wasn't an ass, he only responded in kind. You have the luxury that most of your mistakes are privat. Try to walk a mile in someones shoes whos every written word is subjected to the unflinching glare of The Mob.
        • Re:Tseric (Score:4, Insightful)

          by geekoid ( 135745 ) <dadinportlandNO@SPAMyahoo.com> on Thursday May 24, 2007 @09:57AM (#19252277) Homepage Journal
          "Tseric wasn't an ass, he only responded in kind. "

          That shows that the person has no place talking to the public. You dn't "respond in kind". The peoplec ausing problems will just get more support.

          I work for the public. I have my work scrutinized by a lot of people, sometime publically. Going out and saying "YOur all a bunch of nitpic SOBs that have no idea what your doing" would be bad.

          If responding in kind makes people precieve you're an ass, then for all intents and purposes, your an ass.

          Trying going to a public forum(meat space) to openly discuss a budget. Shit, internet forums are EASY in comparison because you can ignore the really, really stupid ones.

          • by DerWulf ( 782458 )
            Actually, I disagree. I don't know if you've been to the WoW forums but I do think that a lot of posters there need to realize that being a customer does not mean you may behave in any way you like. Would you treat you car sales rep like that, they'll simply have you removed from the show room, by the police most likely.
            • It's funny. Considering how the US is such a service based economy, you would expect people working in service to get more respect. CM's shouldn't respond in kind to the customer base, but the customer base shouldn't treat service people like utter trash either.
        • Tseric was an ass, it's just sometimes the person he was talking to was as big or bigger an ass than he was. That he only compares favorably to the biggest forum trolls exemplifies why he was a crap CM -- a CM should lift up the quality of discussion, not happily sink to its level. Even when someone was being polite and trying to be constructive, Tseric's response would be condescending, ill-informed, and basically a blow off meant to say that he was right and everyone else was wrong.

          The fact that other C
      • Re:Tseric (Score:5, Informative)

        by LaXaTiVeDK ( 634959 ) on Thursday May 24, 2007 @07:47AM (#19250699)
        You can read all about it here: http://www.wowwiki.com/Tseric [wowwiki.com]
        • by Fozzyuw ( 950608 )

          Until you see some bright-eyed player coming onto the forums wanting to know what they should spec as this class, and see them shat on and driven away by petty and selfish people who are simply leveraging for game buffs, you will not understand.

          Wow, his post was great. It's so true about MMO communities, particularly ones of super public popularity (EQ, WoW, DAoC, etc). I got this all the time when I first started MMO's and 'speccing', like DAoC. "Hey, I would love to be this kind of character!" l3w3tt

      • Re: (Score:3, Informative)

        by ajs ( 35943 )

        More info, please?

        He finally said exactly what he felt, which is that a small percentage of posters to the forums were subverting the morale of the majority. He said it rather pointedly, and in a very insulting and condescending tone. He was right, of course, but that's not how you interact with the public. He didn't really melt down. The people on those forums, for the most part, don't know what melting down in public is. He just lost his cool, and said what I'm sure every other CM thinks.

        As it is, when you tell someone that they're an idiot, and in the same breath prove that you have no fucking idea what you're talking about, it will slaughter the community's opinion of you. That's why the forums ate him alive.

        The need to be constructive goes

        • That was a shame. Tseric seemed to do a nice job. But Blizzard's forums are a insane mob of trolls and leet-speak teenagers, that's for sure.
        • He just lost his cool, and said what I'm sure every other CM thinks.

          He's said basically as much before. In fact, other CMs have said it before, but they were ones who had engaged with the community successfully enough before that it was seen as a harmless venting of steam, as opposed to being their basic opinion of the entire community.

          The need to be constructive goes both ways. Sadly, you can never get a large audience of random posters to be completely constructive.

          I think Tseric's problem was that he se
  • by Anonymous Coward
    Yeah, I know, it's a Japanese MMORPG so it doesn't really count, but you have to love their approach to CM: nothing.

    They have no public forums. They have no way for players to contact the developers. You can only report bugs to GMs, who then can safely respond that they heard the complaint and then ignore it.

    Questions about gameplay are never answered. Questions about what item descriptions mean are never answered. Nothing is ever revealed except through the patch notes.

    There's a reason I don't play it any
    • by Jarnis ( 266190 )
      That, plus their nonexistent character retention policy (we delete your chars if you ever cancel PLUS YOU GET TO BUY A NEW BOX IF YOU WANT TO RESUB) and the fact that they charge extra for alt characters ensured I never even started...

      FFXI is utter crap.
      • by Aladrin ( 926209 )
        And that's before you even start playing!

        I managed to snag a copy for about $15 and it came with a free month for me, and a free month for a friend. I figured it'd be worth that... I hope my friend enjoyed the $15 worth of game, because I was bored to tears.

        Here's how it went: Run (slowly) around town. More. More. More. Ah, a shop. No money. Run... etc/etc/etc Ah, an exit. Kill something. Health doesn't regen... Wander back to the middle of town to find a place to rest. Back outside, kill, rep
        • Maybe you ought to try an instruction manual -- or at the very least the keyboard cheat-sheet that ships with the PC version of the game.
        • by Flarg! ( 265195 )
          Yeah... reading the manual would have helped. Heck, not even the entire manual, just the part that told you how to control your character. And... 2 hours? It takes maybe 20 minutes to get from level 1-2 when you first start, and that's taking into account that you have to figure everything out. I can get past level 7 in two hours without even rushing at it.

          To sum up, you not taking the time to know how to play doesn't make the game "utter crap".

      • by Alari ( 181784 )
        > That, plus their nonexistent character retention policy (we delete your chars if you ever cancel PLUS YOU GET TO BUY A NEW BOX IF YOU WANT TO RESUB)

        Not true, that warning comes up only if you unsubscribe improperly. If you unsubscribe using the proper methods they will retain your account, though any characters will be deleted after 30 days (if I remember correctly.) I've gone through this process, unsubscribing, waiting quite a while and then signing back up, and was able to do so with no problems an
        • though any characters will be deleted after 30 days


          Out of curiosity, what's the point of canceling a monthly service for less than a month?
          • by Alari ( 181784 )
            I obviously didn't set SquareSoft policy ;) but my best bet is that they set the 30-day limit for retaining characters on expired accounts in order to encourage players to continue their subscriptions (and maybe save some disk space on their servers in the case of those who have quit permanently.)
    • Comment removed based on user account deletion
  • The Dark Age of Camelot community, at least back when I played (I stopped a year after the houses came out) had the BEST community out of ANY MMO. I mean, our normal servers looked like other games' RP servers, and our RP servers looked like a well-RP'd D&D game. Never have I seen an online community that was gnereally so nice, and not dumb.
    • by mlts ( 1038732 ) *
      I have been impressed with the Everquest 2 community myself. Of course you have the occasional munchkin or two, but all and all, communication is very civil.

      DAoC I've heard very good things about too, have been tempted to play it, but try to curtail my MMO addictions to only one at a time.
    • If you really want to see freaky there's always the Coop server too.

      It is (or rather was) a community of frighteningly helpful players. As long as you weren't a complete idiot you'd have people offering to hand you gear and help you out left and right.
    • You must've missed the vnboards where Mythic stopped posting due to the trolls on those forums. You also must've not been a member of the private forums that Mythic hosts as those were just as bad, sometimes with the dev's chiming in. All mmo's face the same scenario pretty much with a vocal minority who are a bunch of asshats. In DAoC the dev's catered to this minority unfortunately and the game became worse because of it.
  • Now [...] she has time to blog about her experiences keeping Massive gamers happy.
    Feed them more pizza?
  • ...can write code. It takes an obsessive-compulsive disorder and a pair of thick glasses to read code.
  • One day I think it would be delightful if one of these mmo "vets" turned out to be someone who actually had something interesting to say. Obviously Sanya Weathers is a well known name around the mmo community, at least for people who've been around the daoc herald, and apparently that is enough to reach slashdot - but an actual story going with that big name would be mighty neat.

    Oh well, maybe it's just me being a bitter old man, but all this recent action with some former mmo community nut yabbing abouts
  • by Opportunist ( 166417 ) on Thursday May 24, 2007 @04:11AM (#19249779)
    Spaghetticode is pretty much common in most large corporations with their hire&fire mentality. At the same time, they never ever enforce any kind of commenting or at least coding style (even if there is a formal guideline, more often than not, there isn't), simply because of a "it compiles, ship it" mentality.

    Nobody who would care checks the code. Nobody. What is checked, at best, is whether the compiled program works to spec. The only people who do actually see (and suffer from) the code are the programmers themselves, who got other worries than to recomment or relabel anything.

    First of all, you never ever get the time approved that would be necessary to remodel the code to be on par with the specs. And you only dare to do it once on your own, but only if your coworkers don't stop you in time. If it breaks (hell, as soon as it breaks, who am I kidding?) YOU are the one who gets the blame for trying to fix it.

    So why should you care?

    So, after about 3 years and 6 teams, maintaining that code becomes a burden. The simplest changes have side effects you can't even begin to imagine, because one of the teams earlier didn't get a database change approved, so they took a seemingly unused table to fill it with different data. And for them it worked, because the code that would access this table was commented out by the team that had the code before them, since it was no longer needed. Now you get to reactivate that code and it tries to access the data in the table that has nothing to do with what it expects there.

    Nobody commented any of those changes sufficiently, and nobody who even knew what was supposed to be in that table still works for the company.
    • In defense, when you're facing 200+ compile errors every morning you don't have much time to document the solutions, you just hope they hold. It's not like anyone fixing a mess of code does the right thing and documents their changes - they just hack it like the last guy. Well written code should be concise, clear and self documenting with accurate and incisive comments, but unfortunately we live in the real world. Just do what I do, and implement the closest thing, just re-implement their ideas using your
      • Of course you don't. You don't get the time to. They figured out with the last guy, who wrote the most horrible spaghetti code and zip docu, that it takes X mandays to fix something, and he was cheered and cherished for being so much faster than the other guys, maybe got a raise, a promotion or a bonus.

        So you get X mandays. This, of course, means that you have to write unmanageable spaghetticode and zip docu...
  • MMOG Industry Community Vet Speaks Out
    I didn't even know they existed. I guess someone has to take care of the animal development and maintenance in the games.
    • Given the behaviour of a large fraction of the player base in _any_ MMO I'd say a Vet was perfectly appropriate to have on staff.
  • Go out in flames! [wowwiki.com]

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