Adverts Coming To Xbox 360 Achievements

Joystiq reports that the charming sports custom of having game elements sponsored by a corporation or product will now be coming to Xbox Live Achievements. "A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the 'Old Spice Red Zone Perfection' and 'Pontiac 4th Quarter Comeback.' Each achievement is accompanied by a logo for the company in the achievement's image. We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless." One would hope this will stay restricted to sports games.

If they were smart about this

[grapeape]

If they really wanted to make an impact and get advertising dollars, why not have sponsors for the nickle and dime downloads they offer in marketplace, things like backgounds, skins, etc. Cars for Forza sponsored by the car companies, new outfits for Hitman maybe as absurd as a burger king uniform. Everyone likes free and sponsored content would allow more people would see it and pay attention to it than an icon next to someone elses achievements. Seriously who over the age of 18 really gives a flip about achievements anyway? Do people actually take the time to browse other peoples achievements? Assuming 10% (thats probably very generous) do how many actually take time to read them? So who exactly are they advertising to?