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Microsoft's E3 Conference Displays Company Confidence 147

The tone from Microsoft tonight was one of celebration and anticipation, as they ran down their successes since the 360 launched and hyped their lineup between now and the end of the year. Peter Moore framed the discussing by recalling the blockbuster holiday season of 2004, which was driven by the Grand Theft Auto, Madden, and Halo franchises. Moore stated that 'the only place to play all three games' this year is the 360. In addition to showing off other heavyweight titles like Mass Effect (which is due in November), the company had a few new announcements: They'll be releasing a version of the movie trivia game Scene-It with a quartet of special controllers, for a standard game price. They've partnered with Walt Disney and its associated companies to bring their family of movies to the Xbox Live service, with many titles already available tonight. CliffyB officially revealed Gears of War for the PC; it'll have additional content as well as co-op gaming via Live for Windows. Resident Evil 5 will be coming to the system (the only game from their conference not releasing this year). The event was capped by a live-action short piece meant to show what a Halo movie might look like, the announcement of a Halo 3 special edition 360 sku set to launch alongside the game, and a new trailer showing a bunch of Halo 3 in-game footage. For further details on the event, click below for other sites' liveblog coverage.
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Microsoft's E3 Conference Displays Company Confidence

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  • Call of Duty (Score:2, Interesting)

    by QMalcolm ( 1094433 ) on Wednesday July 11, 2007 @01:29AM (#19822113)
    Really surprised at how great COD4 looked, especially compared to the underwhelming Halo 3 footage. Everyone kind of assumed that Halo 3, being the biggest game for the 360, would end up being a graphical showcase, but it doesn't seem like it's going to be.
  • Re:Call of Duty (Score:4, Interesting)

    by MooseMuffin ( 799896 ) on Wednesday July 11, 2007 @01:44AM (#19822163)
    Bungie has the halo 3 trailer up in HD on its website. After a closer look on my own screen (as opposed to low rez streaming or the horrible g4 coverage) I thought it looked much much better than the multiplayer beta.

    Overall, I think it was an odd presentation. They only showed stuff coming out this year, and while there are a lot of quality titles coming in the next few months, it might come back to bite them. If Sony's presentation tomorrow contains all kinds of gorgeous footage from games that are still more than a year away, people will come away far more impressed. This is a lesson they should have learned from 2 years ago during the unveiling of the consoles. Sony showed CG footage that they hoped would represent in-game graphics, and even though it was BS, people came away wowed.
  • Re:profit (Score:3, Interesting)

    by suv4x4 ( 956391 ) on Wednesday July 11, 2007 @02:26AM (#19822361)
    Amazing what you can do with $4billion to burn. The most amazing thing is that Sony still probably would have beaten them if they didn't get caught up in their own hubris and focus on things like blu-ray.

    You know: if, if, if...

    If Sony didn't focus on things like blu-ray, hd-dvd would've taken edge, and they'd lose a far more lucrative revenue source than gaming.

    If Microsoft didn't burn so much money on sales at loss, maybe they'd still gain edge since XBOX260 was the first 3G console on the market, and with solid online service.

    Last but not least, if Nintendo didn't screw Son with the CD players, PlayStation wouldn't exist in the first place.

    But if or not if, the situation is like it is, and I pretty much believe there won't be PS4 ever. Sony plans to keep PS3 for something like 10-15 years, and with poor growth, exclusives and features like this, XBOX480 (or whatever) and WiiPeeDoo 2 will basically finish them completely.

    Microsoft have confidence in the sector for a reason.
  • by MoonFog ( 586818 ) on Wednesday July 11, 2007 @02:34AM (#19822405)
    I kind of see your point, but the OP seemed to imply that hating Windows and liking the Microsoft gaming divison was sort of mutually exclusive which I don't agree with at all. If you dislike Microsoft due to illegal monopoly practices, that's one thing, but what is it with about hating Windows itself that makes it hypocritical to enjoy a 360? I think MS Office is a very good office suit that is certainly ahead of its competition, but using the same logic as before I should dislike that simply because I dislike Windows. That's what I don't buy.
  • Re:Call of Duty (Score:3, Interesting)

    by DrXym ( 126579 ) on Wednesday July 11, 2007 @05:50AM (#19823217)
    One has to remember that COD2 & 3 looked impressive too but all the noise and hubris disguised a stupid AI, dumb automatons as allies, linear levels, infinite spawn points and lots and lots of scripting. Give me a shooter with a decent AI any day.
  • by Das Modell ( 969371 ) on Wednesday July 11, 2007 @09:52AM (#19824691)

    I just want innovation in games.

    What the fuck is this "I want innovation in games" whining that's been going on for years and years now? It's getting very annoying. Why does everyone want innovation for innovation's sake? Do you even know what you want, or are you just repeating the popular catchphrase of the moment? Even if developers do release innovative or different games, people still keep repeating "moar inovation plz" like some kind of fucking parrots. A game doesn't need to be innovative in order to be fun.

    This is pretty much like the "more gameplay, less graphics" bullshit that people keep spouting. They must be completely out of the gaming loop since they keep demanding something that's been around for decades.

    Note to moderators: no, this isn't a "troll" or a "flamebait." If you don't know what trolling and flamebaiting are, leave moderating to people who actually know what the fuck they're doing.
  • Re:Confidence? (Score:3, Interesting)

    by Altus ( 1034 ) on Wednesday July 11, 2007 @10:40AM (#19825167) Homepage

    What boggles my mind is that his 360 had only 200 hours of game play on it. 40 games, 5 hours a piece? yipes!
  • by phildo420 ( 827619 ) on Wednesday July 11, 2007 @11:29AM (#19825743)
    In economics, this is product differentiation where the ultimate goal is to be "different" enough to be considered a separate market, and therefore have market power.

    Apple does the same exact thing with the Mac. It's not a PC, it's a Mac -- product differentiation into a different market. Once you're with Mac, you don't have choices as to hardware, you just have Apple. It's ultimately the same goal. The iPod is similar in that it ties into iTunes. And OSX is similar in that it's tied directly to their hardware and software offerings. You could say Apple has a monopoly in the "Mac" market just like Microsoft has a monopoly on the "360" market or Sony has a monopoly on the "PS3" market, and like the Mac/PC competition there is some overlap -- but not everything for the PC is available for Mac, and not everything for the Mac is available on PC. To ultimately have "everything", you have to get both.

    The goal is to make consumers think that rather than competing products, that they are different products and that you may need both of them to get everything you want. Do you have two different branded razors? Two different branded gallons of milk in the fridge? Those are products competing directly with each other. The consoles would be closer to juice vs milk -- you might want one or the other in your fridge, so they compete in that regard, but to get the calcium you go with milk, for the antioxidants you go with the juice so you may still want to get both.

    The PS3 and the XBox360 are the two ice cream stands that are 10 feet apart on a beach a mile long and competing for a large portion of the customers, but each one has slightly different offerings (in the ice cream stand example -- Hotelling model for spacial competition -- the difference is distance to walk).

  • by WillAffleckUW ( 858324 ) on Wednesday July 11, 2007 @12:18PM (#19826483) Homepage Journal
    And all I kept hearing - between the lines - was that some games would ship on Microsoft that already were shipping on PS3 and Wii, and that other games would ship first of xBox360 and then ship on the Wii.

    Take home message, other than a few games (Halo) that we already knew were xBox360 specific - not much behind the PR.

For God's sake, stop researching for a while and begin to think!

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