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E3

Questioning the New E3 86

This year's E3 is substantially different than events of the past, with an easily navigated show floor just one of the signs of the changing times. There are a number of questions up in the air as to what the new face of E3 means. Hideo Kojima (creator of the Metal Gear series) went on record at the Konami conference saying that he considers the new format a waste of time. Game|Life's Chris Kohler has a piece up on this subject, and he says that the new E3 is all about the status quo: "Yes, there were press conferences. But when Nintendo, Microsoft, and Sony all decide to only show their 2007 games (for the most part) and hold back on announcing huge news (entirely), you know something's up with the venue. At any rate, gamers hoping for some kind of shift in momentum, no matter which direction, didn't get their wish. This year's E3 is all about maintaining the status quo. Typically, it's been the 'battle of the press conferences' to see who 'wins E3.' This year, everybody surrendered."
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Questioning the New E3

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  • E3 nintendo news (Score:4, Informative)

    by joe 155 ( 937621 ) on Thursday July 12, 2007 @06:26AM (#19835905) Journal
    http://ms.nintendo-europe.com/e32007/enGB/index.ht ml?feature=4Qs_Rj-SZwwItyhbXcTIfqhPN_a3EmxF [nintendo-europe.com]

    This page has the info from ninty about the E3 show, sure I guess a lot of it we might have heard of before, but Wii Fitness was a new one to me. The work out board looks pretty cool too, if they make a way to make it higher then you could do step exercises with it as well. All in all I'm glad I've got a wii/DS combo.
  • Re:3 letters.... (Score:1, Informative)

    by Anonymous Coward on Thursday July 12, 2007 @09:23AM (#19836911)
    I'm guessing the time machine you invented told you that. Because, you know... PAX07 hasn't happened yet.
  • Re:E3 Is Perfect Now (Score:3, Informative)

    by TheBlackSwordsman ( 870838 ) on Thursday July 12, 2007 @09:33AM (#19837015)
    E3 is perfect now. I don't know of anyone who actually is involved with game development who doesn't love the new format.


    Did you even read the article summary? Last I checked, Hideo Kojima was "involved with game development".

  • by Darlok ( 131116 ) on Thursday July 12, 2007 @10:14AM (#19837483)
    Previous posts have alluded to this, but here's a bit of history to explain what's happening. IDG didn't kill E3 to replace it with this new format. The exhibitors did... Sony, Microsoft, EA, etc. The only way trade shows succeed is if they make money by serving as a marketing tool connecting the manufacturers with the industry buyers. There's much more effective methods of reaching the gamer community than buying an expensive booth and hiring large-breasted women.

    The top exhibitors at E3 banded together and vowed to not return after last year, effectively killing the show. IDG scrambled to react, and came up with this new format in an attempt to woo exhibitors back, and continue the event. This year was something of a test. If the top companies decide the new format was an effective way to reach wholesale buyers and network with other people in their creative and supply chains, it will probably continue. If they decide it was not, E3 is most likely dead for all time.

    As wild an event as it used to be, there's no return on investment for companies to slug it out in front of a seething mass of gamers who wiggled their way in to grab bagfuls of booth swag and monopolize the demo units. It's supposed to be an industry event -- not a public event -- and the new format more strongly reflects that. Actual industry insiders apparently DO like the new format much better, though I think the jury is out on whether they liked it enough to continue. Especially in light of the emergence of other, more focused gaming conferences like the Sandbox Symposium [siggraph.org] coming up in August.

    It's not the big flashy public event it once was... but then again, it was never supposed to be that in the first place. It had to change into this, or it would no longer exist at all.

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