Just when reduced manufacturing costs were beginning to turn Microsoft's Xbox division around, the weight of the warranty guarantee came crashing down on the company. The Xbox division of Microsoft Entertainment posted a loss of $1.89 billion for the fiscal year. Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher. Just the same, as Next Generation reports: "The fourth quarter in the EDD was down, with operating losses increasing 183 percent to $1.2 billion, again due to the billion-dollar-plus warranty charge. Revenues dropped 10 percent from a year ago to $1.16 billion due specifically to 'decreased Xbox 360 console sales.' Microsoft shipped 700,000 consoles during the quarter compared to 1.8 million for the same period a year prior."
Overall, Microsoft announced revenues of $13.37 billion for the quarter and $51.12 billion for the full year, up 13 percent and 15 percent, respectively.
Microsoft's trying to fit in with the "cool kids" now.
Odd I got moded informative, I also didn't type "I think" like I meant too.
Anyways, I have anecdotal evidence too.
At my college our "games club" has about 21 360 owners, 9 got theirs at launch (day 1 till late about December 05), 8 of them got their boxes at various times from February till around august 06, the other 3 got their boxes this year.
2 people who got theirs early on (1st run, maybe the second run) have had theirs break. The ones who bought their boxes later on, all but one poor bastard has sent there back, most of them more than once, always the 3 rings of death issue. 4 of them got it back and sold their boxes in disgust. The first problems started happening in july of 06 for our little group.
Not to mention the fact that I constantly hear see online "My launch box is still just chuggin away." or things to that effect.
I'm just finding it funny. One guy in our group is convinced it is something to do with the Solder used and RoHS compliance. I think its a possible reason, but MS and its manufactures should ahve had plenty of time to solve the problem.
Not technology wise. But MS is commonly criticized to ship first and worry about fixes later. This generally seems to have worked for them, at least with software.
How so? If YOU look at the sales charts [vgchartz.com], you'll see that the XBox 360 is very close to being outsold by the Wii. I'm guessing by September that the Wii will be well ahead of the xbox360, and that by the end of the Christmas season, the XBox will be left in their dust. Seems to me like Nintendo has the right way to run your business, which is providing and entertaining product that almost everybody can afford and that is actually reliable. Also, having it work right out of the box is a nice plus. Having
I'm getting tired of people comparing the Wii with the PS3/360. It's as apt a comparison as comparing the Nintendo DS to the PS3, or comparing the sales of decks of playing cards to the 360. It's sixth-generation hardware released at the same time as the seventh-generation consoles. There's a reason the Wii is cheaper - it's old technology. The fact that they include a different controller with it doesn't make any difference. Sure, the Wiimote is an innovative idea, but it's just a combination of technologi
Could not agree more. The Wii is selling to large numbers of casual gamers (yes there are more serious gamers) because it is cheap and it is very portable. After all who wants to take a PS3 or Xbox360 to a friends house, which is a feature not many people have thought of. The controller IMHO is the only other thing going for the Wii and it is not conducive to playing games for any length of time (RSI come to mind here), also infra red is not a good transmission medium since anyone walking in front of you (i
Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?"
I know businesses have to do this song-and-dance for shareholders and the IRS and all. It's also quite clear that posting a $1 billion loss on the warranties now does not mean MS has actually spent or will ever actually spend $1 billion on their replacement plan. There's a lot of fancy numbers being tossed around and frankly I don't know which ones represent cash and which ones represent accounting magic.
So why not some of your accountants out there answer me this very simple question: based on how much real, actual money MS has spent, over the life of the XBox and the XBox360, on getting into the console business, and based on how much real, actual money they've earned by being in the console business, has the total "console project" broken even yet?
That's why they're making money, I believe -- they're not really advertising the thing. People who are generally anti-iPod, for whatever reason, know about the Zune. And some of them buy one, because it's got a nice screen and isn't an iPod.
I think MS knows that it can't really overcome the iPod at this point, but if it doesn't advertise them (or advertises very selectively), people will buy them and they'll not have to spend huge gobs of money trying to beat Apple's advertising.
Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?"
It's Zonk-atorializing in action.
The 360 warranty fiasco was approximated at a $1 billion loss, just from following the link he listed, but now we see:
1) A nearly $2 billion division loss for the quarter. 2) Revenues dropping 10% 3) Xbox 360 sales less than half the level they were a year ago
Clearly this leads to "Overall the Entertainment division did well", while Sony was ripped apart for its $2 billion loss.
I own all three consoles and don't take a particular side, but there's a lot of spin in this post.
EDD revenue increased primarily due to increased Xbox 360 console sales, Zune sales, and increased Xbox accessories and video game sales. We shipped 6.6 million Xbox 360 consoles during fiscal year 2007 as compared to 5.0 million consoles during fiscal year 2006. Xbox and PC game revenue increased $650 million or 19% as a result of the increased number of Xbox 360 platform sales, partially offset by decreased sales of the first generation Xbox c
I know businesses have to do this song-and-dance for shareholders and the IRS and all.
Actually, it's more complex than that. By earmarking the money now, Microsoft is avoiding the problem impacting future returns. i.e. It would suck if in 2 years Microsoft is going gangbuster on sales, but its quarterly earnings show a loss thanks to the extended warranty two years ago. By doing it this way, Microsoft gets the loss out of the way in a single quarter, thus providing themselves and investors with a better understanding of how they're doing in the future.
Accounts payable vs. receivable may seem like the best accounting method, but in many cases it's not. Payables vs. Receivables is always in a state of flux, so you tend to try and account for known quantities instead. To a certain degree you do this yourself (or at least SHOULD be doing this!) when you record checks you made out in your checkbook. The balance reflected in your checkbook is entirely on paper and does not necessarily represent the actual contents of your account at any given point in time. The more checks you make out, the less likely the two sources are to be in sync. Which isn't really a problem as at the end of the day you still have the same amounts of money going in and out.
No, they need about $8.4 billion dollars in profit for the console division to recoup it's losses. As I understand it the consoles (including games, live and peripherals) themselves have never turned a profit, though the entertainment division has had at least one miniscule profit. That 8.4 billion comes from:
By 2005 the Xbox had lost $4 billion. (http://www.forbes.com/home/technology/2005/09/12/ microsoft-management-software_cz_vm_0913microsoft. html) In 2005 the entertainment division lost 391 million. (http
Just to correct myself, I double counted Q1-3 for 2007, so that's only a $7.6 billion dollar hole. I misread the $1.9 billion loss as Q4 instead of end of year.
Microsoft is in a tough spot with this and they did what they had to do to save the X-box brand.
They had two choices, 1) save money and not do anything about the red rings of death and lose the advantage they have over the PS3 (an actual installed base) or 2) put out the billion dollars.
I'm glad they did spend the money, to me it sounds like they do actually care about their product. And yes, I'm a 360 owner, and yes, I've had to had mine shipped back TWICE, both for free.
I'm sorry, but when a rather small DIVISION of a company can post a LOSS of $2Billion and not even phase the company, it's a sign that, well, some companies are simply too big or too comfortable, and normal capitalist/market forces simply are no longer working...
Actually it shouldn't be a sign of that at all. In fact quite the opposite; when a company can sustain losses in certain divisions yet still post an overall profit it sounds like capitalism is working pretty well. Think of it this way; if Microsoft was some other company and the X Box 360 was a research project, wouldn't the capitalistic system have to be working for them to sink $2 Billion into it in hopes of a return?
Just cause you hate M$, don't try and blame larger forces (the government, capitalism, wha
A company like Microsoft allocates $1 billion dollars for warranties. But that doesn't mean they will use that $1 billion.
Take for instance a stock I am following. BRLC (They sell LCD TV's Olevia brand). The company last year allocated $16 million for warranties; a cost for them. But they only used $4 million in warranties. Thus, the following year they posted a $12 million rollover profit. If XBOX quality control is better than expected, a good chunk of MSFT's $1 billion will go back into their own pockets. And will help them boost earnings.
Family... hmmmm... The ability of high-level execs to get their bonuses (most of the time a bigger number than their salaries) is tied to the performance of their respective divisions.
Atari loses 500 million in 1983, and Warner panics and promptly dumps the division. Even adjusted for inflation, Microsoft is losing more than this and are sticking it out? Amazing times.
Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.
You're completely right, and as such this would be a complete non-story except that this has been going on for six years. At what point does it stop being short-sighted to question repeated 9+ figure (before the decimal) quarterly losses on a product? Could any company other than Microsoft have afforded to maintain "loss leader" status for so long? Could any company have avoided a lawsuit by their competitors over it for this long? The story goes out of the way to make it look like it's the warranty thing that is pushing them into the red, but last I checked $1.1 billion was $700 million dollars less than $1.8 billion... So they would have been eating a $700 million dollar loss even without the warranty thing. That's still a $350 loss per console even after accounting for the "profit" on the high attach rate.
Of course the story says "year" but my math assumes "quarter"... So my $350 number has to be divided by at least 4 to be accurate. Feel free to mod me down as "-1, Incorrect".
Who cares? As a consumer, as long as the product is good and comes at a reasonable price, then Microsoft's bank account is Microsoft's problem-- not mine.
There are plenty of people who aren't consumers that care; investors, etc... But consumers should care too. Look at what has happened to innovation in other markets in which Microsoft has purchased their way into market share leadership. Assuming that Microsoft actually cares about the profit from a successful gaming division, consumers of gaming hardware shouldn't be looking forward to a stagnant future in which Microsoft has a stranglehold on the market. And that's a best case scenario. Worst case is tha
If that's what you care about, I'd be a ton more worried about EA in the games industry than Microsoft. Sure, Microsoft's not small, but EA is huge-- and they have exclusive contracts with a disturbingly high number of sports leagues-- and they've attempted hostile takeovers of competitors in the past-- and they own 70%+ of the industry now.
Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.
How is the 360 breaking into a new market? They broke into the market with the original Xbox. The 360 is supposed to be a mature platform at this point - Xbox Live ability, huge games library, multimedia features. The fact that not only did they ship fewer consoles than last year and lost money while doing so definitely can't be excused by them "breaking into the market." Instead, it looks like in their rush to dominate they seemed to favor quantity over quality, and even lost on the quantity part.
The funny part is that the criticism of the PS3 is that it's a high price for a console. And yet, it's a damn good piece of hardware. So I guess you get what you pay for?
I'm no big MS proponent, but I don't have a problem with this as long as they don't successfully buy themselves a monopoly in the console/home entertainment industry
Which is exactly what they're in the process of doing. This division has lost billions and never made a profit. Which means, of course, everything from the original XBox to the Zune is sold at a loss and paid for by Vista and Office profits. Leveraging one monopoly to create another is conceptually illegal, but in practicality there's nothing
Forgive my ignorance as I've only taken an intro economics class. I thought as a convicted monopoly, Microsoft has more rules imposed upon them than other companies. They've made billions upon billions of dollars with their Operating System and Office products. Now with that money and monopoly in one market, they seem to be using predatory pricing [wikipedia.org] to capture a new one. They have the ability to lose more money than their competitors, to the point where they may even knock a competitor out of the game (So
Predatory pricing has a perjorative connotation. The term is usually trotted out in the case of a dominant market leader in a market with low amounts of competition trying to squeeze out a fresh competitor by suffering temporary losses. Here it's a relatively fresh competitor trying to squeeze/into/ a market with low amounts of competition by suffering large losses. The carcasses of dead consoles line this industry, it is extremely hard to enter.
Is what is being done. Predatory pricing is an established market power temporarily reducing their prices to loss levels to keep out competition. The difference here is that the fresh competition is taking loss levels first, in order to become competitive, which is good for the market overall(but risky for the company doing so, which is what I mean by those corpses).
And even with MS's huge pockets propelling them to #1 early this generation, it looks like Nintendo will be passing them by the end of the year, and leaving them in the dust by the end of the generation, and the company has never adopted a loss-lead strategy.
With 3 major players, gamers have it pretty good actually with the increased competition. The console gaming industry already has high levels of product differentiation which is sort of like a partial monopoly in that a company is granted some level of market power due to idiosyncracies of their product. You miiight be able to substitute between a PS3 and an Xbox360, but substituting to or from a Wii is much harder to justify. The three are not directly equivalent because of product differentiation, so they are able to wield power due to this inelasticity.
It is a bit of an oversimplification, with Sony shooting themselves in their own foot with the disaster the PS3 has become.
Let's not get ahead of ourselves. The PS3 is actually selling quite well if you treat the Wii as an outlier. It's selling better than I expected it to, given the price point.
It always takes a year or so before a new console gets its first generation of games that actually know how to use the hardware. So why don't we give it another year before we write the PS3 off as a disaster.
Anytime you're breaking into a new market, especially one that has as many lock-in features as the video game market, you're going to lose money.
As others have said, that excuse may have worked in 2002. It's no longer very convincing in 2007.
Video games were a new market for Sony in 1990. Didn't take them nearly that long to start turning a profit.
Additionally, reporting like this just promotes the same short sighted point of view of earnings and stock performance that we deride Enron execs for.
We deride Enron for breaking the law. Not for a "short sighted view of earnings."
I don't know how Gates and and Co. view the current performance of the 360, but I'm sure they are pleased that they've held their own against the PS3 so far, primarily because Nintendo is eating Sony's lunch.
At some point, the idea is to make money. It's not a popularity contest. If that were MS's goal, it certainly would be "short sighted" and worthy of derision. Presumably, they are in business to make money, not just so they can waggle their fingers and say "nyah nyah!" at Sony.
So far, their Xbox division has been run like a charity. And it's not getting any better. They've been saying they're on the verge of turning a profit for years now, and they still say it. Well, guess what? A $1.89 billion loss is not due to a $1.1 billion charge. Where's the extra $800 million coming from? Those are real and continuing losses outside of the reliability problems. Additionally, sales of the system are way down from a year ago, they've missed their shipping targets by 400,000 systems, and revenue at the division is down a commiserate amount.
Combine that with the reassignment of J Allard and the resignation of Peter Moore, and it's all starting to look a bit like a ship that, if it's not sinking, is at least taking on water and listing badly.
I think Microsoft's misfortune is that not only do they have to swallow the costs of launching a console, but they've been beset by a series of hardware faults - overheating PSUs, scratched discs and red rings of death. On top of that, they haven't captured the market the way they wanted. Now they've got the Wii and PS3 breathing down their neck too. I think they'll be extremely lucky if they're still first this time next year. Not that I think the PS3 will be either, but I think the 360 really needs to tur
PSX was the old codename inside sony for the device officialy known as the PS1. Some magazines continued to use the PSX moniker after the release to prove how hardcore they were. "We were fans when we saw the prototypes" sort of thing.
But a few years back Sony released the PS2/DVR combo device called the PSX, but it wasn't released in NTSC U/C territory.
Sorry to be pedantic, but PSX was the codename for the CD-ROM add-on that Sony developed for Nintendo to use with the SNES. The deal fell through, so Sony brought it to market as the Playstation. The PSX moniker not only stuck, but was somewhat accurate.:)
If they sell at a loss of $100 per console (just easy numbers), that means they sell it for $100 less than it cost to make. If the console gets made and no one buys it, instead of a net of $-100, it's a net of the entire cost to make. i.e. $400 sale price on a $500 console, so if it's not sold they have a net $-500 loss out of it all. That being said, except for potential warranty costs, current 360's are sold at cost or at a slight profit. They haven't been under cost for a few months now, a little more tha
This is clearly a sign. (Score:5, Funny)
seems being first isn't what's important (Score:3, Insightful)
Re:seems being first isn't what's important (Score:5, Informative)
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Re:seems being first isn't what's important (Score:5, Interesting)
Anyways, I have anecdotal evidence too.
At my college our "games club" has about 21 360 owners, 9 got theirs at launch (day 1 till late about December 05), 8 of them got their boxes at various times from February till around august 06, the other 3 got their boxes this year.
2 people who got theirs early on (1st run, maybe the second run) have had theirs break. The ones who bought their boxes later on, all but one poor bastard has sent there back, most of them more than once, always the 3 rings of death issue. 4 of them got it back and sold their boxes in disgust. The first problems started happening in july of 06 for our little group.
Not to mention the fact that I constantly hear see online "My launch box is still just chuggin away." or things to that effect.
I'm just finding it funny. One guy in our group is convinced it is something to do with the Solder used and RoHS compliance. I think its a possible reason, but MS and its manufactures should ahve had plenty of time to solve the problem.
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Re:seems being first isn't what's important (Score:4, Insightful)
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Re:seems being first isn't what's important (Score:4, Interesting)
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Hey now! (Score:2)
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Lots of Numbers (Score:4, Interesting)
Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?"
I know businesses have to do this song-and-dance for shareholders and the IRS and all. It's also quite clear that posting a $1 billion loss on the warranties now does not mean MS has actually spent or will ever actually spend $1 billion on their replacement plan. There's a lot of fancy numbers being tossed around and frankly I don't know which ones represent cash and which ones represent accounting magic.
So why not some of your accountants out there answer me this very simple question: based on how much real, actual money MS has spent, over the life of the XBox and the XBox360, on getting into the console business, and based on how much real, actual money they've earned by being in the console business, has the total "console project" broken even yet?
Re:Lots of Numbers (Score:5, Insightful)
I think it's adorable that you think those are two different things.
-Peter
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This surprises me a bit... as I've never seen one of the things, and hardly ever see an ad for one.
Anybody here ever buy a Zune?
Re:Lots of Numbers (Score:4, Insightful)
I think MS knows that it can't really overcome the iPod at this point, but if it doesn't advertise them (or advertises very selectively), people will buy them and they'll not have to spend huge gobs of money trying to beat Apple's advertising.
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Would someone care to explain how all this accounting mumbo-jumbo translates to "Overall the Entertainment division did well, as sales of the Zune, consoles, and Xbox titles helped push revenues higher?"
It's Zonk-atorializing in action.
The 360 warranty fiasco was approximated at a $1 billion loss, just from following the link he listed, but now we see:
1) A nearly $2 billion division loss for the quarter.
2) Revenues dropping 10%
3) Xbox 360 sales less than half the level they were a year ago
Clearly this leads to "Overall the Entertainment division did well", while Sony was ripped apart for its $2 billion loss.
I own all three consoles and don't take a particular side, but there's a lot of spin in this post.
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Microsoft's SEC filing [edgar-online.com] says--
Re:Lots of Numbers (Score:5, Interesting)
Actually, it's more complex than that. By earmarking the money now, Microsoft is avoiding the problem impacting future returns. i.e. It would suck if in 2 years Microsoft is going gangbuster on sales, but its quarterly earnings show a loss thanks to the extended warranty two years ago. By doing it this way, Microsoft gets the loss out of the way in a single quarter, thus providing themselves and investors with a better understanding of how they're doing in the future.
Accounts payable vs. receivable may seem like the best accounting method, but in many cases it's not. Payables vs. Receivables is always in a state of flux, so you tend to try and account for known quantities instead. To a certain degree you do this yourself (or at least SHOULD be doing this!) when you record checks you made out in your checkbook. The balance reflected in your checkbook is entirely on paper and does not necessarily represent the actual contents of your account at any given point in time. The more checks you make out, the less likely the two sources are to be in sync. Which isn't really a problem as at the end of the day you still have the same amounts of money going in and out.
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That 8.4 billion comes from:
By 2005 the Xbox had lost $4 billion.
(http://www.forbes.com/home/technology/2005/09/12/ microsoft-management-software_cz_vm_0913microsoft. html)
In 2005 the entertainment division lost 391 million.
(http
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Caught between a Brick and Red Rings of Death (Score:2, Insightful)
Clearly a Sign (Score:4, Interesting)
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Think of it this way; if Microsoft was some other company and the X Box 360 was a research project, wouldn't the capitalistic system have to be working for them to sink $2 Billion into it in hopes of a return?
Just cause you hate M$, don't try and blame larger forces (the government, capitalism, wha
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That's misleading... (Score:5, Informative)
Take for instance a stock I am following. BRLC (They sell LCD TV's Olevia brand). The company last year allocated $16 million for warranties; a cost for them. But they only used $4 million in warranties. Thus, the following year they posted a $12 million rollover profit. If XBOX quality control is better than expected, a good chunk of MSFT's $1 billion will go back into their own pockets. And will help them boost earnings.
Now you know why Moore left... (Score:2)
The ability of high-level execs to get their bonuses (most of the time a bigger number than their salaries) is tied to the performance of their respective divisions.
Case closed.
Bizzare (Score:2, Insightful)
It's shocking... (Score:4, Insightful)
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Re:New Markets (Score:5, Insightful)
You're completely right, and as such this would be a complete non-story except that this has been going on for six years. At what point does it stop being short-sighted to question repeated 9+ figure (before the decimal) quarterly losses on a product? Could any company other than Microsoft have afforded to maintain "loss leader" status for so long? Could any company have avoided a lawsuit by their competitors over it for this long? The story goes out of the way to make it look like it's the warranty thing that is pushing them into the red, but last I checked $1.1 billion was $700 million dollars less than $1.8 billion... So they would have been eating a $700 million dollar loss even without the warranty thing. That's still a $350 loss per console even after accounting for the "profit" on the high attach rate.
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Oops... (Score:3, Informative)
Re:New Markets (Score:5, Insightful)
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Re:New Markets (Score:4, Interesting)
How is the 360 breaking into a new market? They broke into the market with the original Xbox. The 360 is supposed to be a mature platform at this point - Xbox Live ability, huge games library, multimedia features. The fact that not only did they ship fewer consoles than last year and lost money while doing so definitely can't be excused by them "breaking into the market." Instead, it looks like in their rush to dominate they seemed to favor quantity over quality, and even lost on the quantity part.
The funny part is that the criticism of the PS3 is that it's a high price for a console. And yet, it's a damn good piece of hardware. So I guess you get what you pay for?
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Which is exactly what they're in the process of doing. This division has lost billions and never made a profit. Which means, of course, everything from the original XBox to the Zune is sold at a loss and paid for by Vista and Office profits. Leveraging one monopoly to create another is conceptually illegal, but in practicality there's nothing
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Forgive my ignorance as I've only taken an intro economics class. I thought as a convicted monopoly, Microsoft has more rules imposed upon them than other companies. They've made billions upon billions of dollars with their Operating System and Office products. Now with that money and monopoly in one market, they seem to be using predatory pricing [wikipedia.org] to capture a new one. They have the ability to lose more money than their competitors, to the point where they may even knock a competitor out of the game (So
Re:New Markets (Score:5, Informative)
http://en.wikipedia.org/wiki/Loss_leader [wikipedia.org]
Is what is being done. Predatory pricing is an established market power temporarily reducing their prices to loss levels to keep out competition. The difference here is that the fresh competition is taking loss levels first, in order to become competitive, which is good for the market overall(but risky for the company doing so, which is what I mean by those corpses).
And even with MS's huge pockets propelling them to #1 early this generation, it looks like Nintendo will be passing them by the end of the year, and leaving them in the dust by the end of the generation, and the company has never adopted a loss-lead strategy.
With 3 major players, gamers have it pretty good actually with the increased competition. The console gaming industry already has high levels of product differentiation which is sort of like a partial monopoly in that a company is granted some level of market power due to idiosyncracies of their product. You miiight be able to substitute between a PS3 and an Xbox360, but substituting to or from a Wii is much harder to justify. The three are not directly equivalent because of product differentiation, so they are able to wield power due to this inelasticity.
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Let's not get ahead of ourselves. The PS3 is actually selling quite well if you treat the Wii as an outlier. It's selling better than I expected it to, given the price point.
It always takes a year or so before a new console gets its first generation of games that actually know how to use the hardware. So why don't we give it another year before we write the PS3 off as a disaster.
Re:New Markets (Score:4, Informative)
The PS3 is selling about the same as the X360 if you align the launch dates. [vgchartz.com]
The PS2 (how many years old is that now? Seven?) is selling the same as the X360 each week. [vgchartz.com] In other words, if you think thtat MS is about to knock Sony out of the market, you must be speaking from the far future or coming from a different dimension or something. The PS3 is not a disaster. It's not the success Sony wanted it to be, but if you think the X360 is doing great, then the PS3 is right behind it.
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Re:New Markets (Score:5, Insightful)
As others have said, that excuse may have worked in 2002. It's no longer very convincing in 2007.
Video games were a new market for Sony in 1990. Didn't take them nearly that long to start turning a profit.
Additionally, reporting like this just promotes the same short sighted point of view of earnings and stock performance that we deride Enron execs for.
We deride Enron for breaking the law. Not for a "short sighted view of earnings."
I don't know how Gates and and Co. view the current performance of the 360, but I'm sure they are pleased that they've held their own against the PS3 so far, primarily because Nintendo is eating Sony's lunch.
At some point, the idea is to make money. It's not a popularity contest. If that were MS's goal, it certainly would be "short sighted" and worthy of derision. Presumably, they are in business to make money, not just so they can waggle their fingers and say "nyah nyah!" at Sony.
So far, their Xbox division has been run like a charity. And it's not getting any better. They've been saying they're on the verge of turning a profit for years now, and they still say it. Well, guess what? A $1.89 billion loss is not due to a $1.1 billion charge. Where's the extra $800 million coming from? Those are real and continuing losses outside of the reliability problems. Additionally, sales of the system are way down from a year ago, they've missed their shipping targets by 400,000 systems, and revenue at the division is down a commiserate amount.
Combine that with the reassignment of J Allard and the resignation of Peter Moore, and it's all starting to look a bit like a ship that, if it's not sinking, is at least taking on water and listing badly.
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But a few years back Sony released the PS2/DVR combo device called the PSX, but it wasn't released in NTSC U/C territory.
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That being said, except for potential warranty costs, current 360's are sold at cost or at a slight profit. They haven't been under cost for a few months now, a little more tha
Re:Wait... (Score:4, Funny)
Parent
Re: (Score:2)