Nielsen's First PlayMetrics Results Announced 49
June was the first month that Nielsen's new approach to tracking game play was fully implemented, and the statistics from last month are now out. Some sample numbers: "The company determined that 68.1 million individuals used a videogame console in June, playing an average of 7.5 days during the month. The PlayStation 2 was the most-played console, accounting for 42 per cent of the total console usage ... The Xbox 360 accounted for eight per cent of console playing time. Its users logged in an average of 2.2 sessions per day, with an average session length of 61 minutes. The PS3 accounted for 1.5 per cent of console usage. Its users logged in an average of 1.9 sessions per day with an average session length of 83 minutes-the longest playing session of all consoles studied. The Wii, by comparison, accounted for four per cent of overall console playing time. Its users logged in an average of 1.78 sessions per day with an average session length of 57 minutes." GameDaily has further demographics from the results.
What about.... (Score:3, Interesting)
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DS or PSP owners almost always also own a console also. And, as far as that goes, consoles are still played more by several orders of magnitude.
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(apologies if you meant that they've sold enough that half the population *could* own one)
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Actually, with the emergence of the DS as a popular item for first-time owners and players, I'm not so sure that's true anymore -- and it'd be the kind of thing I think would be interested to find out. With the DS market expanding to include more female gamers (from kids to seniors) and non-gamers, and with the Wii being markedly less available in stores than a
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She also has an N64 in the house I guess, but that's for the grandkids.
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I think both of these are galactically wrong.
At least a dozen of my friends own DS Lites and play them constantly. Not a single one of them regularly plays console games, and none of them have any nex-gen consoles (save a few that have a Wii).
The DS has been outselling all of the consoles for a long, long time now. Lots of people own *just* a portable system and s
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So you are saying that TV based consoles are played approximatly 1000x (3 orders of magnitude) more than portable ones?
There are a whole lot of portable consoles, probably making up at least 20% of consoles (my flash is not working can't check vgchartz.com). for them to have 3 orders of magnitude less play than the PS2 (approximately 50%) sounds very unlikely.
My pe
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There... I just helped make my own case.
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Nielsen GamePlay Metrics uses console data collected from the Nielsen's People Meter TV sample combined with Nielsen GamePlay Metrics' proprietary audio signature library that matches the unique audio signature of every game tracked on the six most widely available video game consoles, including PlayStation 2, PLAYSTATION 3, Xbox, Xbox 360, Wii and GameCube.
So they basically have to be plugged
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Where is this data coming from? (Score:3, Insightful)
Re:Where is this data coming from? (Score:5, Informative)
Nielsen GamePlay Metrics uses console data collected from the Nielsen's
People Meter TV sample combined with Nielsen GamePlay Metrics' proprietary
audio signature library that matches the unique audio signature of every
game tracked on the six most widely available video game consoles,
including PlayStation 2, PLAYSTATION 3, Xbox, Xbox 360, Wii and GameCube.
The GamePlay
Metrics user sample includes more than 12,000 households with
approximately 33,000 individuals.
Nielsen GamePlay Metrics uses PC data collected from the Nielsen's
Video Game Tracking Survey. Video Game Tracking is a weekly online survey
of 1200 gamers 7 - 54 years of age. Qualifications include ownership of a
console or PC, play video games at least 1 hour per week and have purchased
at least one or more video games in the last 6 months. The Video Game
Tracking online survey has been in the field for more than two years (104+
weeks).
Additional data, including rankings of console video game titles and
the electronic metering of PC game titles are in testing and will be
available to select Nielsen GamePlay Metrics clients in the near future. On
July 5, 2007 Nielsen announced a collaborative agreement with Sony Computer
Entertainment America to develop a measurement system for computer game
advertising that includes the sharing of video game console data. The
Nielsen-Sony data will also be provided within GamePlay Metrics service in
the near future.
from here:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT
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PS3's High Session Times (Score:5, Interesting)
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Some more info on how these stats were gathered would be a lot more helpful.
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Wow (Score:2, Informative)
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So what you're saying is... (Score:5, Funny)
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Which it was.
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I do believe that the grandparent was invoking an old tradition that has been lost through time, known as a "joke". The purpose of this "joke" is to exaggerate a grain of truth to epic proportions, then deliver the information at an inopportune time. Apparently, this leads to a condition known as "laughter" resulting in the receiving subject breaking into fits of choking noises.
The study of this "joke" is known as "humor". "Humor" s
Halo 2 (PC) outranks Counter Strike?! (Score:4, Informative)
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT
Doesn't sound right if you ask me.
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If you go by how many play the game on-line its highly unlikely halo is more popular on the internet.
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Priorities (Score:3, Interesting)
ok, so what did i miss?? (Score:3, Funny)
Are 21% of them playing on the Phantom or something?
Was interesting that the last gen console beat out its new counterpart in each case tho.
Slashdot seems to prefer least informative links (Score:2)
* Other consists of any other console systems found in the home, such
as vSmile, Sega, FC Twin video system, Game Wave Family Entertainment
System, etc.
Sega and the unknowns combined for more than the 3 next-gen consoles combined. Looks like Sega/NES/SNES combined for about the same as the next Gen consoles (the FC twin is NES/SNES). I think Nintendo got a sneak peak before they announced their non-hardcore strategy. If those numbers
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You, or I, alone means exactly shit.
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So, they say 33,000 users are tracked. US population is about 300,000,000. So, the sample size is about 0.011% ! Even by extremely generous rounding, there's no way it would even get to as high at 0.1%
I'd hardly call that a good sample size. Plus take into account what the demographics of that sample size is. This is why I have absolutely no faith in Nielson. Not for TV, and especially not for video games.