EA - Wii Caught Us By Surprise

A Next Generation story details comments by EA's CEO John Riccitiello about the surprise hit that is the Wii. The exec as much as admitted that they 'bet on the wrong horse' by focusing on the PS3 and 360 during the console transistion, and now are turning the mighty corporate ship as fast as they can to stay with Nintendo's success. "Nevertheless, Riccetello said that EA had the second-largest market share on Wii as of March with 19 percent, thanks mainly to Tiger Woods PGA Tour. Only Nintendo had a larger share. The firm shipped six new Wii titles in fiscal 2007. EA also shipped eight titles on Nintendo DS. The emergence of online, wireless and geographical differences in the console realm also made things complicated in fiscal '07."

Bad joke

[east coast]

The Wii caught them so off gaurd that they nearly pissed themselves.

Thankyou, thankyou, I'll be here all week.

Oblig. Reply

[Anonymous Coward]

Thats what she said!

Re:Bad joke

[dintech]

EA have matured as a company. We know that with age you've always got to consider Wii well in advance. You certainly don't want to be caught short. Looking round EA's forthcoming lineup I definitely see a lot of Wii coming soon.

Re:Surely it did

[Fozzyuw]

What do you want them to do, change the rules?

Yes! [wikipedia.org] =)