Following closely on the heels of Sony's $100 cut in price for the PlayStation 3, retail ads seem to indicate an upcoming $50 price drop for the Xbox 360. Gamespot investigates the rumour: "It's clear that a number of retailers are expecting an Xbox 360 price cut next week, so much so that they're willing to buy print advertising for it. If that's the case, Microsoft almost certainly told them to expect a price cut, and when it would be fine to start promoting it. When Microsoft actually decides to announce it remains to be seen, although sources close to the software giant are grousing through back channels that the discounting's cover has already been blown." This comes right on time for the annual release of Madden, Bioshock, and Blue Dragon.