Citing the sheer potential of the title, EA executives John Riccitiello and Frank Gibeau stated in a conference call yesterday that Spore will not ship
until it is finished. Next Generation reports: "'It's one of those breakthrough products that might come across the industry every three, five, seven years ... We could not be more bullish for the potential of the franchise as we are right now,' said Riccitiello. He said that he still expects the game to ship in the 'March, April, May' 2008 timeframe. However, Riccitiello said, 'We will make the choice of shipping a better game than an on-time game given the high potential for this franchise.'"